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AMERICAN POMOEOGICAI, SOCIETY 
2. Co-operative enterprises cannot succeed until there is a general spirit 
of mutual co-operation among all the parties concerned. A, B and C cannot 
co-operate with X, Y, and Z unless X, Y, and Z really want to coopeiratie. 
3. Co-operative enterprises, because of the conditions set forth, above, 
succeed best when confined to a restricted territory. 
4. Co-operative enterprises fail because “Everybody’s business is no- 
body’s business.” Deep enough interest is not taken by the individual mem- 
bers, or units. 
5. Co-operative enterprises are bound to die unless there are sufficient 
funds on hand at all times to take care of all obligations promptly. 
6. Co-operative enterprises, if they would succeed, must have some 
adequate method of punishing infractions of their rules occurring through 
either ignorance or willfulness. 
7. Co-operative enterprises can only live in an atmosphere of continual 
education. Even one failure through ignorance reflects not on its maker 
but upon the organization. 
THE ESSENTIALS, ECONOMICS AND ETHICS OF PACKAGES AND 
PACKING. 
R. G. Phillips, New York. 
There is nothing like a good subject. It is half the battle. It should be 
sufficiently high sounding to impress itself upon the intellect; broad enough 
to allow unrestricted digression over the fields of human experience, and so 
appealing to the imagination that it leaves the hearer in a pleasant state 
of anticipation for weeks following its discussion. Judged, then, by these 
tests, it should be a pleasure to approach the “Essentials, Economics and 
Ethics of Packages and Packing,” a subject which has all the necessary 
qualifications of impressiveness and breadth. The element of pleasure now 
appears, when I tell you that no attempt will be made to cover all its phases 
and that many of its important problems will be left to your imagination. 
You know the imagination is a great thing. For example someone down 
here imagined that I might know something about this subject. We must 
do nothing to disturb that pleasing fancy. It is also true that many times 
imagination is superior to the real thing, and the following, is a case in point: 
Mr. Lupton has an automobile — not much good, to be sure, but 
still an automobile — and an excellent wife. On the same street is 
a little girl who frequently goes riding with them. This fall the little 
girl’s teacher asked her class in English to write a short story of not 
to exceed three hundred words illustrating the art of imagination in litera- 
ture. This is what the little girl wrote: “Last Sunday Mr. Lriptoh took 
