THIRTY-THIRD BIENNIAL SESSION 269 
which by virtue of its past splendid record legitimately belongs to it — the 
position of leader and central factor in the organized effort to solve the 
numerous continental pomological problems now before us and those still 
larger ones which are surely ahead of us. 
To this end we would have immediate effcxrt centered upon some plan 
to obtain an increased revenue, through endowment and membership; the 
establishment of a permanent home and the re-alignment of the factors of 
our organization to meet the needs of the day and to effectively conduct 
the business necessary to meet the demands of such larger purposes. 
As to Absurd Illustrations in Catalogs. 
Does it not lie within the province of this society’s work to take some 
action looking to the correction of the quite prevalent practice of publishing 
dealers’ Catalogs and Folders with greatly exaggerated illustrations both as 
to the size and color of fruits represented. 
Is it not possible to bring about co-operation between the National and 
State Nurserymen’s associations and this society to the end that these 
absurd pieces of color work be eliminated from the trade catalogues of the 
country. 
. No industry can be developed successfully upon lines established upon 
gross misrepresentation. Not only can not such pictures be tolerated by 
trained pomologists, but they can not be of other than pernicious influence 
upon an intelligent but uninformed public. 
It should be the aim of every organization interested in the develop- 
ment of this industry to unite in a common effort to purify the literature 
and advertising matter relating thereto, of all material which upon the face 
of it is overdrawn, over-colored, exaggerated or which otherwise clearly 
misrepresents the characteristics, qualities, merits or values of varieties. 
As with all other problems of this general character legal regulation fs 
to be considered as a last resort, only. There appears, then, to be only 
one course to follow, that of educating the indifferent or wilful element 
that uses this means to secure publicity to the positive injury of the industry. 
The eagerness of the general public for information regarding new or 
little known fruits is such that there is no sound reason for using overdrawn 
descriptions or illustrations. 
A normal demand of ample proportion exists for good honest nursery 
stock. That means which is used merely to bring about an abnormal de- 
mand for stock of doubtful merit or value; or, for untried varieties is to be 
held as an undesirable factor in this industry. Stich may be said of much of 
the color wcrfrk now being employed in the plant catalogs. 
It seems to us this organization ought to take immediate steps to 
place itself on record with respect to this and other matters of similar 
general relation to the industry, such as, “trade-marks,’ ” or the protection 
of originators of new varieties; the general adoption by catalog and label 
makers, nurserymen, horticultural publications and others, especially in- 
cluding its own members of the code governing nomenclature, and the names 
standardized by this Society. With respect to this last factor, note the re- 
ports of our proceedings for the past ten years, and the issuance of a Wilder 
Medal bearing this euphonious expression, Lue Gim Gong. This is withal an 
