INDEX 
331 
“Awfully Smooth” Fruit.... 192 
Condition of in 1911 190 
Cooperation, Methods for 191 
Data Covering Instances of 
Producers, Sales and Prices 186 
Each Year Presents New 
Phases of Problem 184 
Figures of Sales; Producer 
vs. Consumer 186 
First National Conference on, 
Report of 186 
Great Step in Advance Meth- 
ods in 1913 for Northwest. . 185 
Home Grown Apples Rotting; 
Outside Selling at Good 
Price 190 
Prices for Northwest Fruit . . 186 
Problems Before the Fruit 
Grower of the Northwest.. 186 
Problem in the Northwest in 
its Infancy 185 
Problem Same in Oregon as 
Balance of Northwest 184 
Problem Solution Matter of 
Evolution 185 
Special Trains and Valets for 
the Fruit-grower 187 
The Growers’ Percen t a g e, 
Fruit vs. All Crops 186 
The Handicap of, in Minne- 
sota 190 
The Minnesota Trial of Co- 
operative Action 192 
The Retailers’ Profits 187 
To Consumers 186 
Market Problems, 
Advertising, Character of . . . 240 
Advertising by Cooperation.. 240 
Advantages of Judicious Dis- 
tribution 239 
All Should Join Hands on 
This Question 214 
And Grading the Product. . . . 242 
Best Results Follow Coopera- 
tive Effort 239 
Centralizing Production ..... 240 
Consolidating Shipments 240 
Cooperation by Railways . . . 241 
Cooperation Effort in Handl- 
ing ‘Culls’ 242 
Cooperation in Distribution of 
Crop 239 
Cooperation vs. Commission 
Men 165 
Cooperative Asso ciati ons 
Have Other Uses 240 
Cooperative Association vs. 
Middleman 239 
Cooperative Buying 241 
Cooperative Selling Ought to 
Aid Retailing 239 
‘Culls’ for Preserving, etc 242 
‘Culls’ for Stock Feeding 242 
Difficult to Obtain Good Fruit 165 
Direct from Grower to Con- 
sumer is Practicable 239 
Effective Distribution Most 
Important 239 
Expensive Retail Methods . . 240 
Experiences in Cuba 245 
Experiences in Texas 243 
High Grade Fruit vs. Freights 243 
Increasing Available Markets 240 
In its Relation to the Railway 242 
In Massachusetts 245 
Markets for Fruit Growing. . 242 
Middlemen are Necessary . . 240 
Middlemen too Numerous 
Now 240 
One of Efficient Methods 239 
Organization For Marketing 
Products 239 
Per Capita Consumption In- 
creasing 242 
Problem from an Oregon 
Viewpoint 184 
Prohibition Prices Follow 
Poor Distribution 239 
Restrictions on Direct Mar- 
keting 239 
The Ignorant Public. Why?. 241 
The Southern Railway’s Co- 
operative, Work in ... 241 
The Southern Railway’s 
Market Agents 241 
The Special Market and its 
Value 165 
