Editorial. 
(i) 
THE BIRD WORLD. 
"THE BIRD WORLD.” 
11 ' | 'HE BIRD WORLD 11 is the latest word in 11 specialist ,! periodi¬ 
cals. Though limited in its scope its boundaries are invisible, so 
vast a sphere of interest does its title cover and its aims include. The 
love of birds is a widespread feeling. Interest in the habits and appear¬ 
ance of our feathered friends is pretty general, and in many cases intense. 
The number of books dealing with bird life published during the last 
half-century, many of them elaborate and expensive productions, seems to 
provide abundant proof of this interest. And certain it is that few fields 
offer greater attractions to the student of nature, or present more curious 
and wonderful subjects for Study, than does the world of feathers. It will 
be one of the principal aims of this magazine to endeavour to familiarize 
the general public with bird life in all its many fascinating lights. ” THE 
BIRD WORLD 11 Magazine will not confine itself to catering for the 
enthusiastic aviculturiSt. Those who do not keep birds like to read about 
them. Every month 11 THE BIRD WORLD 11 will try to provide a 
budget of light but instructive and reliable literature, agreeably broken up 
by selected photographs and artistic drawings. Occasional coloured plates 
by the beSt bird artists will relieve the monotony of black and white. The 
first number, as all first numbers do, muSt inevitably fall far short of what 
will eventually be possible with such a magazine, in such a field. But only 
with the cordial co-operation of our readers can we hope to attain the 
ideal. We invite, nay, we beg criticism and helpful suggestion. Original 
photographs and articles, practical experiences, will always find a warm 
welcome. Founded as an outcome of the success of 11 Cage Birds ,r 
weekly, " THE BIRD WORLD " possesses a card of introduction that 
may at leaSt usher it into the portals of the bird-keeper’s favour. Upon 
its initial reception, and the help and encouragement it receives from you 
who are a bird-keeper or you who are a bird-lover, will entirely depend 
its future existence and welfare, for on our side nothing will be wanting to 
deserve an extension to 11 THE BIRD WORLD 11 of the many and 
much appreciated favours shown to " Cage Birds." 
