A FIRST-CLASS MAGAZINE FOR $3.00 
♦♦ 
REDUCED I If PRICE TO 
$3.00 per Annum 60 cts. per Number. 
A Gr ASSIES S 
A Popular Illustrated Monthly of Literatrue, Science, 
Art and Travel. 
Announcement for 1881 
With the January Number Lippincott’s Magazine will enter upon a New Series, a 
change which will be marked by many improvements and a material reduction in price 
Maintaining the same high literary standard as in the past, but presenting new and at- 
tactive features,--rendering the Magazine somewhat lighter in character than hitherto,— 
its conductors will spare no efforts to secure for it the distinctive reputation of a thor¬ 
oughly popular and first class Family Magazine. 
The rapid development of periodical literature during recent years has been attended 
not only by a vast increase in the number of readers, but by a proportionate advance in 
their requirement^. The best work of trained and skillful writers has first reached the 
public through this medium, and in America as well as in Europe, magazines have be¬ 
come the chief purveyors of intellectual entertainment. Some address themselves to 
particular classes engaged in special studies, others seek to meet the general demands 
of the mass of intelligent readers. Ranking itself among the latter, Lippincott’s will 
aim to furnish entertainment and a healthy stimulant to those of both sexes who find 
their best mental refreshment in light and attractive reading. 
Its new scheme will embrace a great variety of topics, giving special prominence to 
those that concern actual life, its interests, social aspect and various phases, pathetic 
and amusing, presented with vivid pictures and graphic sketches. The list of writers 
will include many new contributors, fresh editorial departments will be added, and illus¬ 
trations, carefully executed, will continue to hold a place. 
For Sale by all Book and Newsdealers. 
f Yearly Subscription,$3.00; Single Numbers, 25 cents. 
_] Club Rates —Three copies, $7.50; Five copies, $11.50; 
| Ten Copies, with an extra copy to the club-getter, $22.00. 
[ Specimen Numbers mailed, postpaid, on receipt of 20 cents. 
J. B. Lippincott & Co., Publishers, 
715 and 717 Market Street, Philadelphia. 
Terms: 
