H. G. Hastings Co., Seedsmen, Atlanta, Georgia. 
THE SOUTHERN RURALIST 
Atlanta, Georgia, is one of the great printing and publishing cen¬ 
ters of this country. Out of the nearly one hundred publications 
sent out from Atlanta, there is one, the Southern Ruralist, that 
stands head and shoulders above all agricultural publications of the 
country in value to the Southern farmer. 
We well remember the first issue of the Ruralist ever planted. 
It started out with 4 pages and about 500 circulation once a month. 
Now each issue contains from 24 to 56 pages, going twice a month 
to over 265,000 subscribers in all the Southern States. 
Believe us, the Ruralist has grown beyond all expectations of its 
publishers. Why? Because it satisfies its readers. Because it’s 
above all things a practical Southern farm paper, edited and printed 
strictly for Southern farmers. Because it brings to its readers in 
every issue something new and of value that they can use in help¬ 
ing in the solving of the farm problems that are constantly coming 
up for you and for us to solve. 
Why Not Read a 
Yes, why not ? Is there any real good, solid common sense reason 
why you should not have the Southern Ruralist as a visitor in your 
home 24 times a year at a cost of 25 cents, the price of two or three 
pounds of cotton, a peck or so of corn, or a couple of feeds of oats ? 
That’s just about the cost of having it for a year under our special 
offer below, with the chance to have your money back if you are 
not fully satisfied. 
Now, we know that thei’e is a prejudice in the minds of many 
farmers against farm papers or books on farm subjects. Is there 
any real ground for this prejudice against a thoroughly practical 
Southern farm paper like the Ruralist? Surely not. It is true that 
there has been a whole lot of rot and nonsense printed in some of 
the Northern farm papers that have been largely circulated in the 
South. It is also true that there has been a great deal of imprac- 
You Don’t Know 
Neither do we. We find and you find something new coming up 
every year on our farms. So do other folks. This is “farm news.” 
It gets into the right kind of farm papers like the Ruralist. Plant 
diseases appear, insect pests are showing up right along, soils 
after being cropped too long require different treatment. Do you 
know how to handle all these things to best advantage when they 
appear? The chances are 99 times out of 100 that these subjects 
have been handled and handled rightly by somebody else, and how 
to do it has been printed in the Ruralist long before the trouble 
ever shows up on your farm or ours. 
We have no patience with the farmer who will sneer at or con¬ 
demn good farm information that comes in the printed page of 
paper or book and at the same time take the same thing all in as 
gospel truth when some brother farmer who has gotten it from the 
paper repeats it at a Farmers’ Union meeting, at a fish fry or picnic 
or outside the church at “preaching.” 
We haven’t got any better sense than to want to get all the in- 
We positively know that the Ruralist is the right kind of a paper 
for every one interested in farming and gardening to read. Thou¬ 
sands of our customers have either told us or written to us of its 
real practical value to them and have thanked us for bringing it to 
their attention. 
We read it regularly ourselves. We get many good ideas from it 
that help us in the farm w’ork on the Hastings Farm. 
Below you will find our special “Half Price” and “Money Back” 
offer. We have carried this offer for six years and in that time 
have received and turned over to the Southern Ruralist Company 
over one hundred and fifty thousand subscriptions. In only one 
single case have we ever had a customer ask us to have the paper 
stopped and his money returned under the terms of this offer. We 
believe that is fair evidence that every one of these one hundred 
and fifty thousand people have found the Southern Ruralist worth 
while reading and of value. 
Good Farm Paper 
tical stuff printed in some Southern farm papers and in the farm 
departments of the weekly, semi- and tri-weekly issues of the city 
dailies published in almost every state. All the more reason then 
that you should read regularly a paper that is a thoroughly prac¬ 
tical farm paper for the South. 
There are a lot of farmers that won’t believe that anything true 
about farming can appear in a paper or a book. You may have 
some of that kind in your neighborhood. If they see in the county 
weekly paper that Bill Jones killed John Smith over in the next 
county last Tuesday, they believe it. If they see in an agricultural 
paper that Henry Williams of Sumter County, Georgia, increased 
his yield of cotton nearly a half bale per acre by plowing his land 
three inches deeper with a two-horse plow instead of a “Boy Dixie,” 
they won’t believe it. Why? Just because it was printed in a farm 
paper. Is that a common sense way ? 
Ul About Farming 
formation about farming we can and we don’t care two straws how 
it comes to us, whether through the printed page of a farm paper 
or a book, or whether by word of mouth from a neighbor, or by 
letter from one of our seed buying customers. 
First, last and all the time we need all the farm information we 
can get and so do you. This summer and fall catalogue goes to 
about 275,000 Southern farmers and gardeners. Of these about 150,- 
000 subscribe for and read the Ruralist regularly. What of the 
other 125,000? Are you one of these? If so, why not send in your 
subscription now and try it on? Remember, you have the Hastings 
guarantee to return your money if you are not fully satisfied. It’s 
a fair offer. The H. G. Hastings Co. does not publish the 
Ruralist, but we have a very great interest in having it in the hands 
of every farmer in the South, for no man in the South can read the 
Ruralist for one year, and follow its teaching, without being a bet¬ 
ter and more prosperous farmer in every respect. The men who 
make the Southern Ruralist are shown on the opposite page. 
“Half-Price” and “Money-Back” Offer 
The regular subscription price of the SOUTHERN RURALIST is 50 cents per year. Through a special agency 
arrangement we are able to offer it to you for half price, 25 cents per year. We want every Hastings’ seed buyer to 
have the SOUTHERN RURALIST for the next year simply because we know it will be worth many dollars to you in 
your farm work. Let no one say that he “can’t afford” it. At our special half price offer the whole cost for one year is 
less than the value of 3 pounds of cotton, or about the value of a peck of corn. We are so sure that you will be satisfied 
with the RU RALIST that we hereby agree that if you will send us 25 cents along with your seed order for the paper for 
one year we will send you your money back at the end of 3 months and have your paper stopped if you write us that 
you are not satisfied that you are getting full value for your money and more. 
In this offer we guarantee full satisfaction and money back if you don’t think it worth it. You need the RURALIST. 
Every issue of the 24 during the year you will find helpful. Through us you can buy it for 25 cents, exactly half price, 
with an absolute, positive guarantee of your money back if you are not fully satisfied at the end of 3 months. You 
can’t get anywhere in this world a fairer, squarer offer than that. Just enclose 25 cents extra with your seed order 
for the RURALIST for one year. We will start.it coming promptly. 
