Head and shoulders above every other farm paper in the South 
stands the Southern Ruralist, that best of all practical, common 
sense farm papers. 
There are more than one hundred publications being mailed 
through the Atlanta post office and not a single one of them has 
the number of readers and the influence that the Southern Bural- 
ist has. 
The time has come when the successful farmer must read, keep¬ 
ing up with the new things in the agricultural world, develop¬ 
ments and betterments of methods outside of his own immediate 
neighborhood. 
The farmer who is to succeed in his line of business as other 
men succeed in other lines of business can no more afford to get 
along without one or more good farm papers than he can get along 
with an old style plow or cultivator when something that will do 
more work and better work is available. 
Regardless of wdiether it be farmer or mercantile or manufac¬ 
turing, the men who are in it must needs know all they can if 
full measure of success is to be attained. The more information 
he can get the better prepared he is to meet his problems. 
We read the Southern Ruralist regularl.v. There is hardly an 
issue printed that doesn't carry some item of farm information that 
we can m.ike use of on the Hastings Plantation and we are mighty 
glad to get it. We don’t care a rap wdiether useful farm informa¬ 
tion comes to us through the Southern Ruralist or by word of 
mouth. The main thing is to get the information and be sure of 
its reliability. 
Farming isn’t what it used to be in the days of our fathers and 
grandfathers. We have farm problems, plant diseases and insect 
pests that were unheard of in their day. If we are to succeed we 
must farm on a 1920 basis instead of on the father or grandfather 
basis. If we don’t keep up with the changes we won’t last long in 
the farming business. 
You may think it strange that two pages of this seed catalogue 
is taken up with the merits of and special price offer of an agri¬ 
cultural paper. It is unusual, but the more our farmer friends 
read the good and practical ideas and put them in practice on the 
farms, the better crops at less cost they will produce. This makes 
a better farmer in every respect and a better seed buying cus¬ 
tomer of good seeds. 
The farmer man who reads and acts on the knowledge acquired 
will more diversified crops; he is a candidate to buy better 
seed ol 'etter varieties. He will give the garden the attention its 
importance deserves and in time as he gets better fixed in a money 
w’ay his wdfe will want and be willing and able to buy flower seed 
and plants which we sell. 
The Lord help the seedsman who has to depend on the business 
he can get out of the exclusive cotton planting, “land skinning” 
farmer who can’t see any further ahead than a supply merchant 
to run him, and who as a rule hasn’t got the price of a nickel 
package of collard seed ahead in his pockets. The seedsman de¬ 
pending on business from that kind of a non-reading farmer 
would go broke in short order. 
We all need to read more and think more about what we read 
and in that reading we want to make the right start by reading 
the right kind of a farm paper. 
Why Not Read the Best Farm Paper 
This is an absolutely fair, common sense question. Why not? 
Why not read the best farm paper, one that is edited and printed 
for your particular section so that the farm information contained 
therein won’t he misleading in any way. 
When you begin to study about buying a new plow or cultiva¬ 
tor you are not going to buy a plow for instance made for and 
adapted to Iowa prairie soil or Ohio or New Y^ork conditions 
alone. Y'ou are looking for a tilow or cultivator to fit Georgia or 
Mississippi or some other Southern state as the case may be. That 
particular implement wants to be and must be adapted to your 
particular conditions. The plow that might just suit the Iowa'and 
Ohio or New York man isn’t what you want and would be more 
or less of a failure if you tried to use it on a different kind of 
soil than it was built to serve. 
It is exactly the same way with farm papers. There are some 
splendid farm papers published further north. They are fine for 
the farmers in their particular section but the conditions they 
serve are different from the ones you work under. You must have 
a farm paper edited and made up by men who know the South, 
know exactly the soil conditions you have, the problems of plant 
diseases and insect pests that you have to combat, the fertilizing 
problems, etc., the hundred and one things that the farmer of the 
South has to deal with which the farmer and farm paper editor 
of the North knows nothing about. 
We believe absolutely in the Southern Ruralist. We have seen 
it grow from a little four-page monthly with .500 circulation to a 
magnificent standing and influence, 32 to 64 pages each issue and 
going to some three hundred thousand farm families twice each 
month. 
Such growth could only come from giving satisfaction to the 
readers, giving each year many times the value of the small 
amount spent for it. 
Knowing the Southern Ruralist as well as we do enables us to 
sell it to you under the absolute guarantee of your money back if 
you are not satisfied. See this “money back” offer below. We 
have handled tens of thousands of subscriptions for the Southern 
Ruralist in this way and have yet to have a single subscriber ask 
for his money back. 
Below will be found the special offer. On the opposite page wdll 
be found some things about the men who make the Southern Ru¬ 
ralist and their experience in farm work, as well as the specialists 
who write on special subjects. 
It’s a great paper, the best farm paper, the most practical farm 
paper in the South. The publishers are wide-awake, well-known, 
responsible agricultural men that you can rely on and you can’t 
afford not to read the Soutliern Ruralist if you want the largest 
measure of success on your farm. 
SPECIAL PRICE AND MONEY BACK OFFER 
Due to the increase in postal rates and the use of the ‘‘Zone System^* in calculating: postagre on paper we have had to stop our 
usual “half-price** offer of the past. For these raises in price you can thank your Congressmen and Senators who voted indirectly 
but knowingly to increase the price of your reading matter. In our opinion it was an uncalled for piece of legislation and had it 
not been for the votes of Southern Congressmen and Senators the increase would hardly have been passed through Congress. 
The regular subscription price of the Southern Ruralist is 50 cents per year, about 2 cents per copy. If sent in with your seed 
order we can have it sent to you for 25 cents; that is if you live in Georgia, Alabama, North or South Carolina, Florida, Mississippi 
or Tennessee. If you live in any other state the price is 50 cents per year. Foreign subscriptions are $1.00 each per year. 
We want every Hastings seed buying customer to be a reader of tlie Southern Ruralist because we know that you wall find it 
w'orth while; know that if you read it and use the information you will gain dollars for every cent spent for the paper. Let no one 
say “I can*t aflord** it for that tale won’t go. Less than one pound of cotton, about a peck of corn or a couple of feeds of oats will 
pay for the Southern Ruralist for a year. 
On top of this we will guarantee that any time within three months we w’il! refund the money paid and have your subscription 
stopped if you are not fully satisfied. 
In this offer we guarantee full satisfaction and money back if you don’t think it worth it. You need the Ruralist. Every issue of 
the twenty-four during the year you will find helpful. Through us you can buy it for 25 cents, with an absolute, positive guarantee 
of your money back if you are not fully satisfied at the end of three months. You can’t get anywhere in this world a fairer, squarer 
offer than that. Just enclose 25 cents extra with your seed order for the Ruralist for one year. We will start it coming promptly. 
