•3 
//. (/. Hastings t-r Co., Scl’cI.'Hiu'ii. .itloiila. Gcuri^io. 
LOST $20.00 PER ACRE 
PLANTING HIS OWN SEED 
We do rot recommend our Mortgage Lifter Cotton for boll weevil sec¬ 
tions for it is a main crop cotton, but at the same time some of the best 
testimonials we have ever had on Mortgage-Lifter have been from the 
heart of the boll weevil country. Oue of these we reprint here, more es¬ 
pecially to illustrate again what we have said before as to how much is 
lost by planting seed that has been raised at home wuth all the “going 
back” there is under geuetMl cultivation and through gin mixture. 
Mr. Chas. F. Green, of Hill County, Texas, in n akiug a report to us of 
his cotton crop said; ‘T raised 6,730 pounds of seed cotton from one 
bushel of Morttiage-Lifter Seed. If any one can beat that without irri¬ 
gation or fertilizer, with Mexican holl weevils to cut off the top crop, they 
are welcome to the prize. I w ill say that it Is (he best cotton I ever saw. 
I would have made $20.00 more per acre on every acre I planted if I had 
got all my cotton seed from you, as that is the amount I got over and 
above my own cotton with your Morti^age-Lifter. It would have paid 
me well to have paid you S5.00 per bushel to plant my crop. Igot 
nearly double with your seed just as you said in your caialugue. You cau 
hardly over-estimate your seed.” We could till this entire catalogue with 
statements such as Mr. Green's that have come iu to us from customers 
who have planted our seed in the la-t five years. It shows.ju-t what good 
seed of our best varieties will do as compared with other kinds. 
You have Mr. Green's experience hefure you. Below you have the ex- 
HOW MORTGAGE-LIFTE 
Below we print reports of some heavy yields from various States. These 
yields were made in prize contests of previous years, and j^ou may think 
or say that it’s all very well for “high pressure” crops, but it won't do to 
pay gl.75 to $'2.00 iier bushel for seed toplant an entire ciop with. There 
are tens of thousands of cotton growers who will, and do say that 'they 
can’t afford to pay over 50 cents to a dollar a bushel for planting seed.” 
They are mistaken. We want you to read the exj'erience of Mr. Ivey, of 
Wilkinson Co., Georgia. It's well worth reading what he says. Mr. Ivey 
wanted to find out whether it paid to use good seed—not iu any prize con¬ 
test, but in just plain ordinary farm culture, and he thought he would 
risk a few' dollars finding out whether good, selected seed paid or not. lie 
sent us $17.50 ffir 10 bushels of Mortgage-Lifter seed. (It was higher priced 
then than now.) On October 17th Mr. Ivey wrote us as follows; 
•T bought of you last spring ten bushels of Mortgage-Lifter Cotton 
Seed and had it dropped in hills. I have now picked eleven bales and 
have 2 or 3 bales yet to pick. I had two croppers, each with the same 
amount ofthe same kind of land. Theirs was planted in common cotton 
seed, with the same cultivation and fertilizer. Theirs are about all packed 
out and one has six and the other seven bales. Mortgage-Lifter will 
double the yield O' er common cotton. My second picking made thirty- 
nine pounds of lint to oue hundred pounds of seed cotton,” 
perience of a Georgia man with Mortgage-Lifter. Both show how easy It 
is to lose money by planting home-grown seed, not because it's home¬ 
grown hut because it is inferior seed to that grown for seed purposes. 
The advice is piassed out at every Farmer's Institute, through the ag 
ricultural papers and every other source, for the farmer to select his seed 
and it's mighty good advice, too. Can you afford to wait the four or five 
years necessary to bring your own seed up) to anywhere near our standard'.' 
It don't pay to select your own seed when you can buy (at a medium 
cost) something better right now. 
We have a South Georgia customer who buys lOO bushels of seed for 
his own p)lanting every year. We asked him oiie day he was in our office 
why he never planted home-grown seed. He repilied: “Because the 
best seed I can save myself makes from 50 to 75 pounds less lint 
per acre than what I buy from you. Be-ides I get from ;5 cents to i!1.0(; 
per bushel for all the seed I grow from iieo])le down there who are either 
afraid or don't know enough to send ott'an)! get the be.st seed for them¬ 
selves.” 
Seed one or two removes from our cropi is better than scrub or common 
seed but it makes a whole lot less cotton and It don't lake more than t tin e 
years of lack of selection and breeding together with "gin mixing” i" 
innke common seed of it. You know what seed direct from Hastings i-. 
Why take chances just to save 2o or 50 cents per acre seed cost? 
1 MADE $332.50 PROFIT 
No prize cultivation here, just plain, ordinary, ev'ery-day sort of cultl 
vation. Hastings’ seed made 7 Bales more Cotton unu^r exactly the 
same conditions than the common seed did. 
Cotton, at the time Mr. Ivey sold, was worth 10 cents pel pound and 
ae a result of his use of our seed he had 7 extra bales, worth fovO.OO, as a 
direct profit on his investment of $17.50 six or seven months before. It 
beats every "get rich quick scheme” that has ever been put out. It paid 
Mr. Ivey big and it will piay you just as large profits. 
While we bellev'e in highest culture and good fertilization, we warn 
to impress you strongly with the pirolit from the use of our selected high 
grade seed.' In Mr. Ivey’s case not an extra cent was siieut for labor or 
cultivation; the land ail’d fertilizer was the same, yet he had just double 
what the others had who planted Common seed. The $17.50 he spent iu 
the spring made him a direct cash profit of $33'2.50 by fall. He doubled hip 
yield simply by using good seed. You cau do the same in 1911 if you gi 
seed direct from us, seed that is being closely selected and bred up every 
year. One of your neighbors may have gotten seed of us two or three 
years ago, but the chances are that it has “gone back” and will make 2-. 
to 50 pier cent, less than our own growth, for with ordinary culture ami 
the mixture of seed in public gins, pure, high grade seed is an impossi¬ 
bility except from original sources of supply. 
Morl^a^e-Lifter, tlie Ri^^est Rolled, Heavy Cropping Cotton 
Mortgage-Lifter is a medium early main crop cotton which begins to 
open early and is a Coiitinuous bearer until hilled by frost. Y'ou get 
cotton from it from early In the season until killing cold weather comes. 
It is a true, big boiled, five-lock cotton with an exceptionally long and 
fine fibre for an upland or short staple cotton. This variety, while firmly 
set in the boll and holding up well in wind storms, is easily picked, some 
of our Texas growers who planted it saying that 350 to 400 pounds are 
easily picked per day. 
iVf ortgage-X.ifter makes from 37 to 40 per cent. lint. This fact, 
combined with its extra heavy bearing qualities, makes it one of the finest 
varieties that ever originated in the South. The plant grows large and 
strong; It roots deeply and is a wonderful variety to resist dry weather. It 
grows close and upright and the experiouce of our customers who have 
planted Mortgage-Lifter the past eight years shows that it yields two to 
three times as much as the ordinary varieties with the same cultivation. 
We introduced Mortgage-Lifter in 1902. It was a good cotton then, but 
our work of “breeding It up” has gone on steadily every year, and our 
seed for your 1911 planting (far belter than ever before) is just as far ahead 
of the Mortgage-Lifter of 1902 as that was ahead of the common “run of 
the gin” seed. It Is today the only highly bred up variety of white seedeil, 
big boiled cotton there is in the couiury. It has the longest lint of any 
short stapled eoiton and has brought a.^ high as llj^ cents per pound a-: 
against a general market price of 9>^ cents. A little'point like this made 
a difference of $8.12 iu the selling price of a .5u0-[iound bale. 
Sworn Statements of Yields in Different States 
We have paid out $2,700.nn in cash prizes during the last 4 years for 
the largest yields of cotton fi om our seed. We have space for only a few 
of the.se reports of yields in this catalogue, but we give them to you just 
to show you what can oe done with our magnificent cotton seed iu the 
hands of cotton growers. REMEMBER, every one of these reports was 
sworn to before proper officers. 
A1nKaTn«i B'evins, Cullman County, planted one bushel of 
2\iaUdUla Mortgage-Lifter and made 14,967 pounds of seed cotton: in 
another year's contest he planted 3 pounds and grew therefrom 9.7u7 
pounds of seed cotton. 
John I. Watson, Monroe Co., planted 3 pounds on one acre and made 
4,074 pounds of seed cotton. Tnis yield was at the rate of 2)4 bales jier 
acre. 
W. C. Naftel. Montgomery County, grew 1.928 pounds of seed cotton 
from one pound of Mortgage-Lifter. 
Milton A. Ueese, Dale County, made 5,874 pounds of Mortgage-Lifter 
from 3 pounds of seed. 
Eugene Burton, Lee County, grew 1,793 pounds of Sure Crop from one 
pound of seed. 
Fred M. Wilson, Winston County, made 1,627 pounds of Mortgage- 
Lifter from one pound. 
F. B. Moss, Telfair County, made 13.860 pounds of seed cot- 
UtrliJ ton from one bushel of Mortgage-Lifter. 
W. W. AtkinSdU, Morgan County, in his first year's trial for prize, 
grew 2,447 pounds of seed cotton from 3 pounds of-Mortgage-Lifter. 'I he 
following year he grew 4,576 pounds of seed cotton on the same ground, 
from 3 I ounds. 
Jeff'Deau, Hart County, made as follows, using Mortgage-Lifter: from 
one bushel planted, 17,888 pounds of seed cotton; from 3 pounds, 4,326 
pounds; from one pound, 1..5:I8 jiouuds. 
M. C. Carter, Emanuel County, grew 6.113 pounds of Mortgage-Lifter 
from 3 pounds of seed; furtlier, 7i6 pounds were picked from 5u0 stalks, 
some of the stalks producing 4 pounds of seed cotton each. 
Loiiisiana-Mississippi 
O. E. McCaslaud, Claiborne Parish. 
La., made 2,459 pounds of seed cotton 
from 3 pounds of Mortgage-Lifter, 
J. E. Perkins. Harrison County, Miss., made 15,00.5 pounds of seed cot¬ 
ton from one bushel of Mortgage-Lilter. He says: “The best cotton ever 
seen In this section.'’ 
C. Douglas, Lauderdale County, Miss., made 4,600 pounds from 3 
pounds. J. M. King, Rankin County, made 3,912 pounds from 3 pounds. 
PRICES 
Poond* postpaid* 35 cents; 3 pounds, postpaid* to yonr address* $1»00; peck* by express or freight 
not prepaid, 60 cents; bushel (30 pounds Georgia le^al weight), not prepaid* $1.T5; 10 bushels* not 
prepaid* $15.00; 100 pounds* not prepaid* $5.00* Freight rate to Texas, Arkansas and Oklahoma 
points is $1.16 per 1OO pounds- 
