H. G. Hastings & Co., Seedsmen, Atlanta, Georgia. 
21 
THE SflOTHERN RORALIST 
AND THE MEN WHO 
MAKE IT 
F. J. MERRIAJM, Editor and Publisher 
There are many agricultural papers In the South but there Is one 
of them that towers head and shoulders above all the others In prac 
tlcal value to Southern farmers. That one Is the Southern Rurallst 
published In Atlanta. On the opposite page Is shown the first page of 
an Issue of the Rurallst (less than one-half actual size). It is pub¬ 
lished twice every month (1st and 16th), contains from 24 to 48 pages 
each time and Is chuck full of practical iarm information of the 
very best kind. 
With all due respect to the agricultural papers of the country as a 
whole there is a great deal of rot and impractical nonsense printed la 
them, much of It absolutely misleading to our Southern farmers. 
This Is not intentional but it is a fact that too many agricultural 
editors know mighty little about farming and their papers show it. 
The Southern Rurallst is not a paper of that kind,for If there is one 
thing that stands outclear and distinct in the Rurallst It is the plain 
common horse sense shown in Its editing and the care taken to print 
nothing in the way of agricultural or farm information that is not 
practical or thatwould be misleailing in any way to Southern farmers. 
Mr. F. J. Merriam and Dr. II. E. Stock bridge whose faces are shown 
here, are above all things practical, yet up-to-date Georgia farmers. 
They are not city men. When they write anything about farming in 
the South they are writing from their own experience and observa¬ 
tion. What they know and say goes to and helps more than 12.6,uOO 
Southern farmers and gardeners twice every month. If you are al¬ 
ready a reader of the Rurallst you know that every word we say on 
this page Is true. You know the Rurallst is above all things practical 
and that it is written from the viewpoint of an actual farmer. 
No farmer can read the Rurallst for three months and truthfully 
say that he has not been helped. It helps us. We get something of 
value from every single issue. We are anxious for you to have U to 
help you in the year 1911. 
H. E. STOCKBRIDGE, Agr. Editor 
The Ruralist Farm ‘ 
farm for the benefit of Rurallst 
readers. Both truck and general farming are carried on there and hun¬ 
dreds of experiments in varieties, crops, fertilizing, cultivation methods, 
farm implements, live stock and dairying are made. Mr. Merriam tells 
all about these from time to time in the Rurallst. Some of them are suc¬ 
cesses, some of them failures. Y’ou are told of both through the Ruralist 
but you are never advised to do anything until it has been “tried out” on 
the Ruralist Farm. Ruralist advice is always based on knowledge, not 
theory. Ruralist readers get real actual tried out and proven facts. 
A Man of Great Experience aurl^p^a^ta?^ 
tion in Sumter County, Georgia, Dr. Stockbridge, the agricultural editor 
of the Ruralist has had plenty of cotton belt experience. As a man of 
both scientific and practical attainments he has both a nationaland inter¬ 
national experience, his work as director of the Florida Experiment Sta¬ 
tion and organizer of the North Dakota State Experimental Station and 
the .lapanese Agricultural Department stamping him as a man of excep¬ 
tional ability. He is a most popular speaker at Farmer’s Institutes. He 
writes exactly as he talks, straight to the point, presenting the scientific 
truths of agriculture in simple, plain language, easily understood by all 
who read. 
What Our Farmers 
Every department of farm work and life is covered by the Ruralist. 
With C. L. Willoughby, Manager of the Ferncrest Dairy Farm, Sanders- 
ville, Ga., editing the Live Stock and Dairy Department; Prof. T. H. 
McHatton. of the State College of Agriculture of Georgia, the Horticul¬ 
tural Department; Dr. C A. Cary,Veterinarian of the Alabama Experiment 
Station, telling how to handle and cure diseased or injured livestock of 
all kinds; P. J. Marshall, the noted poultryman, looking after the poultry 
interests, etc., it looks as if the field was pretty well covered. To us, how¬ 
ever, the most interesting articles in the Ruralist are those in the Issues 
coming out the 15th of each month under the head of “What Farmers 
Are Doing.” Under this head, farmers from every Southern State tell tlie 
readers of the Ruralist just w’hat they are doing on their farms and 
how they do it. With all due respect to Mr. Merriam and Dr. Stockbridge 
Are Actually Doin^ 
those articles by farmers themselves are the most interesting and valuable 
that appear in the Ruralist. They give the actual experience of the man 
right on the ground day in and day out, the “one horse" farmers as well 
as the large ones. On the opposite page one of these “What Farmers Are 
Doing" pages is shown. 
We think we know something about farming ourselves and the Hast¬ 
ings’ Farm of over3,(X)0 acres is somewhat of a (arm but not an issue of the 
Rurallst comes out that we don’t learn something from it. We are always 
willing to learn something about farming and it’s just as valuable to us 
from the pages of an agricultural paper as by word of mouth from one of 
our neighbors. 
No farmer can aiford to be without an agricultural paper and the 
Southern Ruralist is the best of all of them for the Southern farmer. 
“HALF-PRICE” and “MONEY BACK” OFFER 
The rej^nlar subscription price of the Southern Huralist is now 50 cents per year. Through a special agency arran^eme^nt we 
are able to offer it to you for half price, 25 cents per year. We want every Hastings* seed buyer to have the Southern Ruralist for 
the next year simply because we know it will be worth many dollars to you in your farm work. Let no one say that he **can*t af> 
ford** it. At our special half price offer the whole cost for one year is less than the value of 2 pounds of cotton, or about the value 
of a peck of corn. We are so sure that you will be satisfied with the Ruralist that we hereby aiiree that if you will send us 25 cents 
alon^ with your seed order for the paner one year we will send you yonr money back at the end of 3 months and have your paper 
stopped if you write us that you are not satisfied that you are getting full value for your money and more. 
In this offer we (guarantee full satisfaction and money back if you don*t think it worth it. 'You need the Ruralist. Every issue 
of the 24 during the year you will find helptal. Through us you can buy it for 25 cents, exactly half price, with an absolute posi¬ 
tive guarantee of your money back if you are not fully satisfied. You oan*t f^et anywhere in this world a fairer, squarer offer than 
that. .Inst enclose 25 cents extra with your seed order for the Ruralist for one year. We will start it cominfi promptly. 
