H. G. Hastings & Cfl., Seedsmen, Atlanta. Georgia. 
29 
$10,000.00 Per 
For Better 
Year 
Seeds for You 
The Hastings’ catalogues like the Hastings’ seed business are differ- I 
ent I'rora any others. This catalogue for 1911 has been more carefully gotten 
up than any of the 40 that have gone out from this house in previous - 
years. Every word of it has been gone over most carefully. There is not 
a word ora statement made in it about our business or about any variety 
of seed offered for sale in it that we would not repeat to you face to face 
if you were here in our store in Atlanta. Further, every order that comes 
into this house is tilled exactly as it would be if you were here in the 
house and saw it tilled. The seed buyer in Texas or California or Florida 
or any otherStategetsexactly thesame carefuland liberal treatment that 
tne seed buyer does who buys in our city store here in Atlanta. 
We say above “$10,000.00 Per Year For Better Seeds For You.’’ That’s 
a truthful statement. In seed crop Inspection work and our seed breed¬ 
ing, Improvement and testing work W’e are spending just about ten thous¬ 
and dollars every year. If the Hastings’ business was twice as large we 
would be perfectly willing to spend twice as much. 
The South needs above all things better seed of cotton, corn and other 
:staple crops. The use of the average quality of cottonseed, corn, oats etc., 
that is used in the South is an enormous tax, a tax that is paid in sweat 
and labor over millions of unnecessary acres. With right seed the present 
■crops of the South could be grown on half the acreage without a dollar 
■extra spent for fertilizer or labor. With right seed, high-class cultivation 
and intelligent fertilizing double the present yield could be grown on half 
the present acreage. 
We are mighty glad to see the whole South waking up on corn grow¬ 
ing. We are helping this along this year with $1,000.00 in prizes for the 
boys in the different Southern States. On the preceding pages we have 
gone into the cotton and corn question thoroughly. We have told you 
what we are doing in cotton seed and seed corn. All of that Is mighty 
important. We are spending money veiy freely in that end of the work. 
Just here we want to say a few words about garden seed. There is 
hardly anything that will do more to cut down living expenses than a 
good family garden. It costs the man in the city from $100.00 to $2CIO.OO^ 
per year to buy the vegetables that the man on the farm can grow on a 
fourth to half an acre if he has good seed. It’s in the garden seed that the 
greatest neglect comes in. Usually the amounts wanted aresmall,pos.si- 
bly you may think it’s hardly worth while to send for them. That's ex¬ 
actly where you are mistaken. In the first place there is no order so small 
that it is not welcome in this house. We fill hundreds of orders as small 
as 10 cents every year. In the second place you are the loser if you don’t 
send us your order. Hastings’ Seed is so much better than what you can 
buy from the boxes that the extra yield from a single packet of our seed 
will more than repay you for the little trouble it may be to send to us. We 
repeat again, those 10 to SO cent orders are always welcome. It is also true 
that a good part of that $10,000.00 is spent just to see that the garden seed 
that goes into those packets for your family garden use is right. 
Real Go-operation Between Seedsman and Planter 
We want to reprint here a few lines from our 1910 catalog that ap¬ 
peared under this heading. They were true then, are true now and al¬ 
ways will he true. 
“The two vital points of that great organization, the Farmer’s Union, 
are Education and Co-operation. No order could be founded with better 
or greater objects in view and if lived up to fully means a peaceful revol¬ 
ution in the South, and the producer will come to his own.’’ 
A short time ago there appeared in the Atlanta Georgian an article on 
“Economy in Trade.’’ We want to print in this catalogue a part of it, for 
if ever it applied to any place and any people it applies to the South, to 
the farmer and gardener, and the seedsman who believes in his work and 
whose object is to satisfy his customeis to the fullest extent, rather than 
to make a few hundred or more dollars in a year. The writer says; ‘‘Re¬ 
vision is seen on every hand and in everything. The old is being tested, 
the outworn is discarded. Nothing is permanent but change. But 
a few years ago the buyer and seller were engaged in a battle. 
“Now the interests of buyer and seller are blended; and we say that 
the transaction where both sides do not make money is immoral. 
“The wise merchant of today is one who regards himself as the attorney 
for his customers. He safeguards their interests, and his endeavor is ever 
to protect them from their own errors of judgment. The modern mer¬ 
chant of the first class refuses to supply shoddy even to those who may 
ask for it. This is a demand he will not supply. 
“The seller who has not gotten it firmly fixed in his mind t“atthe 
buyer is ‘his other self is like unto the employee who Imagines that his 
interests are separate and distinct from those of his employer. 
“Mutuality is the keynote of success.’’ 
That expresses exactly our position toward you. We can’t to do ai’v- 
thing but co-operate with you by sending you the best of seeds. Every 
time you send us an order’you co-operate with us in helping alo: g our 
great work in seed breeding. Your interests and ours are mutual. 
GET SOME FLOWER SEED FREE 
We believe in beautifying the surroundings of the home, no matter 
where that ho oe is or how humble it may be, and we want to do our share 
toward it. With every order, no matter how small, you may select one 
packet of flower seed from the following list absolutely free, this year. 
This is our gift to you for more flowers at home. In ordering don’t forget 
to say which kind you want us to send you. 
NASTURTIUM, TALL MIXED —A fine mixture containing all the 
finest shades and colors. 
NASTURTIUM, DWARF MIXED—No such combination of rich, bril¬ 
liant coloring and strong, vigorous growth has ever been sold before. 
PANSY, FRENCH MIXED — A splendid mixture of all shades aud 
colors from our French growers. A good variety for planting in the South. 
PHLOX, GRANDIFLORA MIXED—An extra fine strain of large flow¬ 
ering phlox, nearly twice the size of the old kind. All shades and colors. 
PETUNIAS, FINEST MIXED—Our best mixture ot fine single petunias 
in all shades and colors. 
HASTINGS’ UNRIVALED MIXED ASTERS—Best possible mixture 
of all colors and kinds of asters from the best European growers. 
BALSAMS, DOUBLE MIXED— Very fine large double flowers, all 
shades and colors. These make a brilliant display. 
DIANTHUS, SUPERB MIXED-Our best mixture of all the best va¬ 
rieties of Chinese and Japanese pinks. 
POPPIES, SPLENDID MIXED—A fine selection of all the popular 
double and single varieties. They make a most brilliant display of color. 
HASTINGS'MIXED FLOWER GARDEN —Our splendid mixture of 
annual flowers all to be sown together in one bed. Furnishes continuous 
bloom. 
NOT AT YOUR STORE 
A great many write every year that they did not send to ns, bnt went np to their merchant’s or drug store expecting to he able to 
bny Hastings’ Seeds there, were disappointed in not finding them and had to bay something else and nsnally made more or less of a 
failnre. We wish to make a positive statement here so that there may be no misunderstanding. Hastings’ Seeds are never placed 
with merchants, druggists or others to be sold on commission. We turn down hundreds of requests for boxes of seeds to be sent to 
merchants every year. We cannot afford to pay the 40 to 50 per cent, commission that they get for selling the seeds in the boxes sent 
out. We are prond of the high quality and repntation of our seeds, and our business is built up entirely on the plan of dealing direct 
with the one who plants the seeds. We pnt the money that would go into the merchant’s or drnggist’s pocket into better quality of 
seed for you. Yon want to plant Hastings’ Seeds, send yonr order direct to us here in Atlanta. Hastings’ Seeds are never placed on 1 
sale in boxes with merchants or druggists. Don’t wait nntil planting time. Better send now and be snre of having the best seeds on 
hand when planting time comes. ^ ' 
