2 
campaign is enthusiastic about the expedition and are keen 
to give it nation-wide newspaper publicity. In addition to 
the initial announce men t, they will run periodical stories 
of the progress of the expedition based on material which 
we will send back. This will, of course, include photo¬ 
graphs, Sunday feature stories and magazine articles. 
5. There is no reason why the scientific aspects 
of the expedition should not result in a book written in a 
popular manner which would, of course, be dedicated to those 
who made the expedition possible, 
6. For years there would be living animals in the 
national boo as well as in many other zoos to which we would 
send surplus animals, all bearing the name of the Smithsonian- 
Blank Expedition. 
7. Finally, the scientific material that we would 
collect would feature in sclentifc publications for many years 
to come. 
I am not a publicity man, but I doubt whether any 
single investment of a nominal sum would achieve publicity 
results comparable in extent and in quality to these I have just 
listed. 
Of course the expedition has got to be a success. I 
cannot permit it to be otherwise. It is the first thing of 
the kind which I will have undertaken for the National boo. 
It will have the cooperation of Harvard, of the University 
of Michigan, of the United States National Museum and e T 'en 
of the Xondon Zoological Society and, indirectly, of the 
Ga’ e Departments of the British colonial governments in last 
Africa. More important than all these, 1 believe, is the fact 
that it will be under the auspices of the Smithsonian Institution. 
The Bathe Company’s reception of the idea astonished 
me. African moving pictures are rather a drug on the market, 
but the newsneao of the idea of a Zoological Park expedition 
quite washed out that objection in their minds. 
Sincerely yours. 
Mr. Theodore I acllanua. 
Care of MacHanus # Inc., 
82 Hancock Avenue, 
Bast Detroit, Michigan 
Superintendent. 
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