M 
January ?, 1926* 
My dear Hr. MaclSanus* 
X am inclosing a hurriedly-got-together idea of the 
expedition. 
The enthusiasm which our proposed expedition has met 
with from everyone whose interest in it will be essential to 
success has suipassed even ray expectations. In Hew York I 
found the Paths people as enthusiastic as though the expedition 
were their own. Mr. Park, the Assistant llanag r o f Pathe * a, will 
make a special trip to Washington toward the and of this week in 
order that we may go into the plan in more detail. They pro¬ 
pose to send Charlton with us. They will run Ms picture's, first 
as weekly news, extending throughout the ter.? of the expedition, 
second, as short intermittent features, and, finally, if pos¬ 
sible, as a major feature pioture to be released at the end of 
the trip, covering the whole of it. 
You know, of course, that Pathe will not let themselves 
be used as an advertising medium, yet in spit® of the strictness 
of that principle, they have no objection whatever to the use 
of the name of Ur. Blank in association with the expedition and 
it would appear in the title of every film. 
The following are the avenues of publicity assured 
from the outset: 
1. As soon as the expedition is definitely decided 
upon, X will announoe and give a preliminary account of the 
proposed expedition over the radio at one of our regular 
Saturday evening Zoo talks. 
2. Simultaneous)y, the publicity man for the Smith¬ 
sonian Institution will 5aleua® to 550 individual papers 
throughout the country, as wall as through the Associated Press, 
the United Press and Universal Service, the init ial announcement 
of Hie expedition. 
3. The weekly Pathe film releases will begin probably 
immediately after the departure from America and will continue 
and be added to as X have outlined above. 
4. As you know, the Smithsonian Institution is pre¬ 
paring to enter upon a campaign to obtain a f10,000,000 endow¬ 
ment for the Institution. The publicity firm handling this 
