campaign is enthusiastic about the expedition and are keen 
to give it nation-wide newspaper publicity# In addition to 
the initial announcement, they will run periodical stories 
of the progress of the expedition based on material which 
we will send back. This will, of course, include photo¬ 
graphs, Sunday feature stories and magexine articles. 
5. There is no reason why the scientific aspects 
of the expedition should not result in a book written in a 
popular manner which would, of course, be dedicated to those 
who made the expedition possible. 
6. For years there would be living animals in the 
National Zoo as well as in many other 200 s to which we would 
send surplus animals, ell bearing the name of the Smithsonian- 
Blank Sxp eui t ion. 
7. finally, the scientific material that we would 
collect would feature in acientlfc publication© for many years 
to come• 
I am not a publicity man, but I doubt whether any 
single Investment of a nominal sum would achieve publicity 
results comparable in extent and in quality to these 1 have just 
listed. 
Of course the expedition has got to be a success. I 
cannot permit it to te otherwise. It is the first thing of 
the kind wh ioh I will have undertaken for the Hational boo. 
It will have the cooperation of Harvard, of the University 
of Michigan, of the United States national Museum and even 
of the London Zoological Society and, Indirectly, of the 
Game Departments of the British colonial governments in last 
Africa* or® important than all these, 1 believe, la the fact 
that it will be under the auspices of the Smithsonian Institution 
The Paths Company’s reception of the idea astonished 
me. African moving pictures are rather a drug on the market, 
but the newsness of the idea of a Zoolog!cal Park expedition 
quite washed out that objection in the!r minds. 
Sincerely yours, 
Mr. Theodore LacManus, 
Care of MaeManus, Inc,, 
82 Hancock Avenue, 
last Detroit, Michigan 
Superintendent. 
