-88 
the retailer. These reduced prices and better business 
practice should prove beneficial to grower, dealer, and 
consumer. In general, the gross profits of fruit stand, 
vendors range from 100 to 350 per cent. Grocers cater¬ 
ing to a high grade trade ana maintaining a credit and 
delivery service also receive large gross profits, due 
partly to the fact that they are selling these services 
as well as the fruit itself. These handling the cheaper 
grades of apples usually operate on a margin of 75 to 100 
per cent of the purchase price. These include largely cash 
dealers such as cash grocers, peddlers and push cart men, 
i 
the latter creating quite a demand by delivering the fruit 
at the home of the consumer. In the large cities a large 
quantity of fruit is handled in this way* 
The chain stores in some cases also move a large 
quantity at low prices. These prices usually are far be¬ 
low ordinary retail prices and frequently return a gross 
profit of not exceeding 35 per cent. These sales, of 
course, do not include any telephone, credit and delivery 
service. The accompanying table shews the various costs 
entering into the marketing of apples by one of the 5 and 
10 cent stores which in the fall of the year conducted 
special sales at very low margins. 
