-68 
In the preceding table it is shown that the freight 
charges amounted to 11 per cent of the consumers price. 
This charge must be added to most of the fruit sold on 
city markets and represents the cost of place service 
in our marketing system. 
The following table shows the different freight 
rates in effect between the most important producing 
centers and nine of the principal terminal markets in 
the united States. These rates prevail for 100 pounds, 
or approximately 3 bushel3, or 3/3 of a barrel of ap¬ 
ples. (See Appendix). 
Important as it may seem to the sonsumer the freight 
rate represents but a small percentage of the price paid 
by him. More important than this is the margin taken by 
the dealer. Any improvement aiming toward the cheapening 
of our system of distribution should first be directed 
toward this weaker link in our marketing channels. 
