hotels and restaurants and persuaded them to donate thousands of small bars of soap. These 
businesses benefit from the positive community relations engendered by their donation, and 
the children receive a real tool that helps reduce their lead exposure. 
• Holiday-related outreach. Syracuse developed a Hol-lead-day Coloring Book and distrib¬ 
utes it to children during the winter holiday season. It also developed another coloring book 
with a St. Patrick s Day theme. The books included holiday-themed pictures for children to 
color, along with safety messages to help reduce lead exposure. The city also held a pump- 
kin-painting contest at Halloween to promote National Lead Poisoning Awareness Week and 
distributed information on getting children tested for lead poisoning with Thanksgiving 
food baskets. 
The following table summarizes the various outreach materials, languages, and distribution 
channels used by three lead dust programs to provide a sense of the types of materials that can 
be used to recruit program participants: 
Examples of Communications Materials and Media 
Used Td Reach Residents by Several Lead Dust Programs 
Program/City 
Communications Format/Material 
Languages 
Media/Distribution Channels 
Syracuse, NY 
• Coloring/activity books for children 
English 
• 
CBOs 
• Milk cartons 
Spanish 
• 
Directly to residents and 
• Celebrity photos 
Vietnamese 
kids 
• Look Out for Lead flyer 
Hmong 
• 
Local food markets 
• Parents Reference Guide 
Chinese 
• 
Personal contact 
• Video PSA 
Korean 
• 
Web site 
• Publications and pamphlets 
Laotian 
• 
Cable television 
Cambodian 
• 
Holiday gift baskets 
Bosnian 
• 
Luncheons 
Braille 
• 
Special events at the 
convention center 
Providence, RI 
• Pamphlets 
English 
• 
HELP Lead Safe program 
• Videos 
Spanish 
Cambodian 
Nigerian 
Liberian 
Minneapolis/St. 
• Pamphlets 
English 
• 
Cable TV 
Paul, MN 
• Video 
Somali 
• 
Radio 
• Radio announcements 
Spanish 
• 
Transit ads (bus shelters) 
• In-store posters, signs, 
Hmong 
• 
Visiting Nursing 
Association 
counter displays 
• 
• 
Public health clinics 
Libraries 
• 
• 
Neighborhood retailers 
Day care providers 
Communicating about Lead Dust 
2 7 
