■IN; TUESDAY, MARCH 27, 1923 
b I 
h 
t 
FOR 4 LECTURES 
H. J. Wisehaupt Arrives On 
Matsonia; Will Talk 
On Salesmanship 
Frequency in advertising makes 
for success in business, according 
to Howard J. Wisehaupt, the “pep” 
man, and authority on saiesman- 
ship and personal development, who 
arrived from San Francisco on the 
Matsonia this morning for a series 
df lectures in Honolulu. 
“If you are going to advertise 
your business really, advertise in a 
wholehearted way,” said Wise¬ 
haupt. “It will pay to be frequent 
in your advertising. If you don’t 
won’t to take much space at a 
time, use a smaller amount of ad¬ 
vertising more frequently. Instead 
of using a full page at one "time, 
use four quarters in different sec¬ 
tions of the newspaper or publica¬ 
tion you planned to advertise in.” 
Wisehaupt, who is accompanied 
by his secretary, F. C. Drake, has 
come to Honolulu for a series of 
lectures on salesmanship under the 
auspices of the Retail Board of the 
Chamber of Commerce of Honolulu. 
Four lectures will be given at the 
Mission Memorial Hall, beginning 
this evening at 7:45 with a talk on 
“Success or Failure?” No admis¬ 
sion will be charged. 
Wisehaupt recently completed a 
tour of the United States and 
Canada. He visited 67 cities and 
has made a careful study of the 
reasons why businesses fail. 
“All my studies lead me to be¬ 
lieve that the failure of any busi¬ 
ness is due to some individual,” said 
Wisehaupt. “It may be the clerk, 
manager or owner of the business. 
Sometimes it is lack of cdurtesy to 
the customer, inferior goods, lack 
of personality, salesmanship, ete.v 
There were from 20*0 to 600 fail¬ 
ures a week in the United States 
during 1922 and most of these fail¬ 
ures were due to some individual.” 
THURSDAY, FRIDAY, SATURD 
YEE HOP & 
QUALITY BAKE 
125 N. King St. 
SAILING TOMORROW! 
FRIENDSHIP CREED 
URGED BY HUGHES 
(Associated Press by Naval Radio) 
WASHINGTON, March 27.—Sec¬ 
retary of State Hughes sent a 
message to the fifth Pan-American 
conference at Santiago, Chile, 
pleading that the nations apply 
themselves forcefully to the task of 
removing every remnant of suspi¬ 
cion, distrust and hatred, and earn¬ 
estly seek the cure of their ills,j 
“which will be found only in friend¬ 
ship and good faith.” 
JAPAN TO GUARANTEE 
