1892 
THE  RURAL  NEW-YORKER. 
84 1 
A  BOLD  STROKE! 
The  Most  Important  Announcement  ever  made  by 
THE  RURAL  NEW-YORKER. 
Price  of  THE  R.  N.-Y.  reduced  to  $1  a  Year. 
Every  Subscriber  for  1893  to  receive  valuable  new 
Plants  and  Seeds  by  only  paying  for  the  mailing. 
$2,000  in  cash  to  be  distributed  among  those  who 
raise  clubs  of  new  subscriptions. 
$3,000  of  “  Special"  Premiums  in  addition  to  the 
$2,000  in  cash.  _ 
It  costs  the  publishers  nearly  $50,000  a  year  to  pro¬ 
duce  The  Rural  New-Yorker,  but  a  large  part  of  this 
great  cost  would  be  just  the  same  for  a  million  circu¬ 
lation  as  for  a  thousand,  viz.,  the  four  editors’  work, 
the  experiment  grounds,  the  illustrations,  the  pay  of 
contributors,  the  typesetting  ;  while  the  expense  for 
rent  and  superintendence  would  increase  but  little. 
White  paper,  press  work,  mailing,  clerical  work  in¬ 
crease  with  every  copy  printed,  but,  with  every  10,000 
or  20,000  increase,  the  proportionate  cost  decreases. 
So  that,  all  things  being  taken  into  account,  we  find 
that  while  to-day  The  Rural,  New-Yorker  costs  thou¬ 
sands  of  dollars  more  to  produce  than  is  received  from  sub¬ 
scribers,  yet  we  can  add  to  the  circulation  50,000  to 
100,000  yearly  copies  for  a  total  cost  of  something  less 
than  $1  a  year  each. 
It  is  a  bold  step  to  make  any  radical  change  in  an 
institution  that  has  been  an  established  success  for  42 
years.  But  times  and  conditions  change.  So  must 
men.  We  have  carefully  studied  the  problem  for  two 
years  past,  and  believe  that  we  are  fully  warranted  in 
making  a  bold  and  sweeping  reduction  in  the  price  of 
The  Rural  New-Yorker  to 
ONE  DOLLAR  A  YEAR 
to  everybody  for  1893.  We  are  well  aware  that  The 
Rural  New-Yorker  has  the  splendid  reputation  of 
being  the  most  valuable,  the  best  and  brightest,  as 
well  as  the  costliest  to  produce  of  all  farm  papers  in 
America,  and  many  good  friends  say  we  need  not  re¬ 
duce  the  price  so  low  in  order  to  meet  the  competition 
of  the  cheap  papers.  Well,  we  propose  to  make  the 
price  at  an  even  $1,  in  order  that  every  farmer  in 
America  can  “get  the  best  ”  at  the  price  of  the  cheap¬ 
est.  Further,  we  propose  to  make  the  paper  even 
better  than  now,  if  that  be  possible.  The  better  it  is, 
the  more  ready  will  its  readers  be  to  proclaim  its  good 
qualities  and  low  price.  Indeed,  we  especially  urge 
every  reader  to  get  at  least  a  few  new  subscribers,  as  a 
return  for  the  reduction  in  price  to  himself. 
$200.00  IN  CASH. 
We  have  been  for  some  time  offering  three  months’ 
trial  subscriptions  at  25  cents,  and  in  addition  to 
giving  valuable  book  premiums  to  all  old  readers  who 
send  in  trial  subscriptions,  we  also  give  away  $200  in 
cash  on  January  1  next,  dividing  it  equitably  or  pro  rata, 
among  all  those  who  send  in  trial  clubs  of  10  or  more 
new  names.  These  trial  readers  thus  see  that  as  good 
an  agricultural  paper  as  it  is  possible  for  us  to  make 
is  to  be  had  by  everybody  for  only  $1  a  year. 
NEW  SEEDS  AND  PLANTS  TO  ALL. 
We  have  the  finest  and  most  valuable  array  of  seed 
and  plant  presents  for  subscribers  for  1893  ever  hitherto 
offered,  though  we  have  distributed  among  our  readers 
a  long  list  of  new  varieties,  that  by  good  authorities 
have  been  estimated  as  conferring  benefits  upon  Amer¬ 
ican  agriculture  worth  millions  of  dollars.  The  list 
comprises  : 
A  New  Early  Potato,  which,  it  is  believed,  will  prove 
to  be  the  best  early  potato  ever  originated  as  to  size, 
form,  whiteness  of  flesh,  quality  and  yield.  Originated 
at  the  Rural  Grounds.  Four  cents  for  mailing. 
The  Carman  Grape  offer  is  continued  for  1893  to  any 
who  may  not  have  secured  it  in  1892.  Originated  by 
T.  V.  Munson.  Eight  cents  for  mailing. 
Seedling'  Tomatoes. — Seeds  of  200  varieties  produced 
from  crosses  by  E.  S.  Carman.  Sure  to  contain  many 
new  sorts  of  special  value.  Two  cents  for  mailing. 
Seventeen  New  Roses.— Not  simply  a  new  rose  to  be 
given  away  to  the  American  public,  but  seventeen 
(17)  new  roses.  These  are  the  selected  best  roses 
from  the  hundreds  of  Rosa  rugosa  hybrids  originated 
at  the  Rural  Grounds  during  the  past  six  years.  Every 
one  of  the  17  has  distinct  and  valuable  characteristics. 
All  are  hardy,  out-door  roses.  Particulars  as  to  cost 
of  mailing  when  ready  to  send  out. 
The  Carman  Gooseberry. — As  large  as  the  European 
varieties.  A  marvel  of  productiveness,  and  absolutely 
free  of  mildew.  As  soon  as  propagated. 
This  lot  of  seeds  and  plants  may  well  be  worth  $25 
or  easily  more  to  any  bright  cultivator.  Yet  every 
sxibscriberto  The  Rural  New-Yorker  for  1893  is  entitled 
to  receive  the  entire  list,  though  paying  only  the  reduced 
$1  subscription  price  for  a  paper  well  worth  $2.  We 
supply  the  seeds  and  plants  gratis,  (as  soon  as  propa¬ 
gated)  ;  the  subscriber  pays  only  for  mailing  them. 
Further,  we  shall  offer  cash  prizes  for  the  best  pro¬ 
ducts  from  each  of  these.  Don’t  send  for  them  now, 
we  will  announce  when  they  are  ready  to  be  sent  out. 
$2,000.00  IN  CASH. 
We  propose  to  divide  among  those  who  will  help  us  in 
getting  up  clubs  of  new  subscriptions  the  sum  of  $2,000 
in  cash.  The  division  is  to  be  on  the  strictly  equitable 
pro  rata  basis.  That  is,  if  one  sends  in  a  club  of  five 
new  subscribers  he  will  receive  just  half  as  much  as 
one  who  sends  in  10  ;  while  he  who  sends  in  20  will  get 
exactly  twice  as  much  of  the  cash  distributed  as  he 
who  sends  in  a  club  of  10.  And  in  addition  to  all  this, 
there  will  be 
$3,000.00  IN  “SPECIAL”  PREMIUMS, 
contributed  by  public-spirited  manufacturers,  breed¬ 
ers  and  merchants  who  want  to  do  their  part  toward 
helping  us  to  get  new  readers  for  The  Rural  New- 
Yorker. 
We  are  glad  to  be  able  to  open  to  scores  and  hun¬ 
dreds  of  hard-working  farmers  and  farmers’  sons  a 
chance  to  make  some  extra  dollars  this  winter,  and 
also  secure  some  article  from  among  our  premiums, 
which  may  be  beyond  their  means  for  cash  purchase. 
TEN  THOUSAND  DOLLARS 
In  Cash,  Presents  and  “Special”  Premiums  for  our 
Subscribers  only  who  secure  new  subscriptions.  Offers 
not  open  to  subscription  agencies. 
OUR  OBJECT. 
Our  sole  object  in  offering  these  most  liberal  pre¬ 
miums,  is  simply  to  increase  the  number  of  readers  of 
The  Rural  New-Yorker  and  American  Gardening. 
We  believe  that  no  such  liberal  premiums  were  ever 
before  offered  by  a  publisher :  certainly  not  in  our 
experience. 
CONDITIONS  OF  THE  OFFERS. 
Every  Subscriber  for  1893,  new  or  renewal,  is  entitled 
to  receive  the  splendid  seed  and  plant  premiums, 
gratis.  We  furnish  the  seeds  and  plants ;  the  sub¬ 
scriber  only  pays  for  the  mailing. 
$2,000.00  in  cash  is  to  be  divided  on  May  1,  1893, 
among  all  those  who  (themselves  also  being  sub¬ 
scribers)  send  in  clubs  of  only  5  or  more  new  yearly 
subscriptions  for  1893  (at$l  each),  their  own  not  being 
counted  in  the  number.  The  division  is  to  be  made 
strictly  pro  rata  ;  so  that  every  club  raiser  will  have  a 
share  of  the  money,  depending  entirely  upon  the  num¬ 
ber  of  names  in  his  club.  Thus,  100  names  would  call 
for  just  20  times  as  much  of  the  cash  as  would  5,  and 
so  on.  This  cash  premium  is  in  addition  to  the  special 
premiums,  so  that  every  club-raiser  is  certain  of  very 
large  compensation  for  his  work. 
The  “Special”  Premiums.— In  addition  to  the  $2,000 
cash  prizes  we  offer  the  following :  Those  who  first 
send  in  the  clubs  of  requisite  size  (5,  10,  20,  100,  etc.), 
have  their  first  choice  among  the  special  premiums  of 
that  grade  ;  the  second  to  send  in  the  requisite  club 
has  the  second  choice,  and  so  on  through  the  list.  In 
sending  in  your  list  it  is  well  to  name  not  only  your 
first  choice  among  the  items  named,  but  also  your 
second  or  third  choice  in  case  you  might  not  be  first. 
In  many  cases  we  have  secured  several  items  of  a  kind, 
so  that  in  most  instances  we  could  probably  give  the 
thing  desired  by  the  club  sender,  whether  first  or  not, 
for  of  course  all  will  not  want  the  same  thing  !  Men 
never  do  !  Nevertheless  it  is  best  not  to  depend  upon 
that,  but  to  get  the  clubs  together  and  send  them  in 
as  fast  as  possible. 
If  the  sender  of  a  “first”  club  of  100  prefers  other 
items  than  those  offered  for  100  new  names,  he  may 
select  two  of  those  offered  for  50  names.  In  other 
words,  he  may,  if  desired,  send  in  two  clubs  of  50  each, 
and  choose  his  “  special  ”  premiums  accordingly  ;  and 
so  on  for  any  other  numbers.  But,  naturally,  the 
larger  “special”  premiums  are  proportionately  more 
valuable. 
Subscribers  must  be  bona  fide.— The  big  special  prem¬ 
iums  might  tempt  some  to  take  a  short  cut  to  win 
them  by  sending  in  the  required  amount  of  money 
taken  from  their  own  pockets,  while  giving  away  the 
paper  to  a  list  of  names  sent  in.  We  remove  the  temp¬ 
tation  at  the  outset  by  requiring  that  every  man’s 
name  sent  in  as  a  new  subscriber  muse  himself  have 
subscribed  and  paid  for  the  paper  with  his  own  money. 
The  premiums  are  valuable  and  every  one  shall  have 
an  equal  chance  in  working  for  them. 
Subscribers  in  the  clubs  may  take  the  advantage  of 
any  of  the  general  premium  offers,  but  each  name  counts 
only  as  one  in  a  club,  regardless  of  the  amount  of 
money  paid  for  the  premium  combination.  A  new 
subscriber  for  two  years,  paying  $2,  counts  the  same 
as  two  names  in  the  club. 
Subscriptions  to  AMERICAN  GARDENING  count  the 
same  in  the  club  as  those  for  The  Rural  New- 
Yorker. 
For  Subscribers  Only. — These  cash  and  “special” 
premium  offers  are  for  our  own  subscribers  only.  Any 
one  to  win  them  must  himself  be  a  subscriber  for  1893, 
and  his  own  name  does  not  count  in  the  club  of  new 
names.  The  premium  winner  must  himself  secure  the 
names.  Therefore  our  own  subscribers  have  the  field 
to  themselves.  We  reserve  the  privileges  of  these 
splendid  offers  for  those  who  7c now  by  experience  what 
they  are  talking  about  when  they  urge  the  merits  of  The 
Rural  New-Yorker  or  of  American  Gardening  upon 
their  friends  and  neighbors  and  people  of  other  towns. 
These  conditions  must  be  strictly  adhered  to.  Always 
remember  that  if  you  do  not  win  the  largest  premium 
that  you  aim  for,  you  are  still  entitled  to  the  smaller 
premiums,  and  all  are  valuable.  In  any  event  you 
get  your  full  pro  rata  share  of  the  cash  premiums. 
Who  can  fail  of  a  good  winter’s  work  on 
such  conditions  P  BEGIN  TO-DAY. 
Specimen  copies  of  the  paper  will  be  sent  free  to  any 
one  who  will  agree  to  use  them  to  good  advantage. 
We  do  not  believe  in  indiscriminate  free  copies. 
Things  that  come  so  easily  are  not  valued  by  the 
recipients. 
Receipt  Coupons  for  the  Seeds  and  Plants  will  be  sent 
to  each  club  raiser  to  give  to  the  new  subscribers  Any 
number  actually  required  will  be  forwarded,  at  10 
cents  per  100,  the  amount  so  sent  to  be  deducted  from 
first  remittance  for  a  club  of  new  subscriptions. 
FREE  TO  JANUARY  1. — New  subscriptions  received 
during  November  and  December  are  entered  immedi¬ 
ately  on  receipt  for  a  full  year  to  December  31,  1893, 
and  the  paper  sent  to  the  parties  for  the  rest  of  1892 
gratis. 
SEND  NAMES  AND  MONEY  PROMPTLY,  as  fast  as 
secured.  We  keep  a  careful  account  with  each  club- 
raiser.  By  sending  in  the  names  every  few  days, 
complaints  from  the  subscribers  are  avoided,  and  our 
work,  always  very  hard  in  the  subscription  season,  is 
thereby  greatly  facilitated. 
HOW  TO  RAISE  CLUBS. 
1.  ShowTHE  Rural  New-Yorker  and  Am.  Gardening. 
You  can  honestly  say  that  each  Is  the  best,  and  cheapest  at  the 
price,  of  any  journals  In  Its  field. 
2.  If  the  party  is  not  ready  to  subscribe  at  once, 
Then  leave  a  copy  for  examination,  requesting  that  It  be  care¬ 
fully  preserved,  so  that  none  may  be  wasted.  A  careful  exami¬ 
nation  usually  convinces  any  Intelligent  man  or  woman  Inter¬ 
ested  In  agriculture  or  horticulture  of  their  real  value. 
3.  Then  call  a  second  time  and  get  the  order. 
4.  Each  time,  don’t  forget  to  mention  the  valuable 
seeds  and  plants  to  which  every  subscriber  for  1893  is  entitled. 
5.  If  the  yearly  subscription  comes  hard,  solicit  a 
“  trial  ”  three  months’  subscription  for  25  cents. 
Then  call  In  a  month  or  so  and  get  the  yearly  subscription. 
Always  bear  in  mind  that  every  club  organizer 
(1)  will  share  in  the  $2,000  cash,  May  1,  (2)  may  win 
one  of  the  “  special  ”  premiums,  and,  (3)  if  he  does  not 
win  a  “  special”  that  he  wants,  is  entitled  to  any  of 
the  general  premiums  described  in  the  following 
pages.  So  that  in  any  case  every  club  raiser  for  these 
journals  is  sure  to  be  well  paid  for  his  work,  perhaps 
better  than  for  any  other  paper. 
NO  SEEDS  FOR  SALE. 
It  should  always  be  borne  in  mind,  in  connection 
with  our  offers  of  rare  seeds  and  plants  to  subscribers, 
that  the  Rural  Publishing  Company  is  not,  and  never 
has  been,  interested  in  the  seed  or  nursery  business 
in  any  way.  Many  valuable  varieties  are  originated 
on  the  Rural  Grounds,  and  the  best  of  them  are  de¬ 
voted  first  to  the  benefit  of  our  subscribers.  Occa¬ 
sionally,  as  in  the  case  of  the  Carman  Grape,  other 
originators  wish  to  devote  some  of  their  specialties  to 
the  same  object.  Our  aim  is  twofold— to  thus  dissem¬ 
inate  valuable  new  sorts,  and  if  they  prove  valuable 
to  our  subscribers,  it  follows  that  they  are  enduring 
advertisements  of  The  Rural  New-Yorker.  Thus 
we  believe  that  we  directly  benefit  agriculture  and 
horticulture  and  promote  all  legitimate  trade  in  the 
products  of  the  soil. 
L 
