7o4 
THE RURAL NEW-YORKER. 
/IsWeCoIoP 
This Is The R. N.-Y.’s department. We talk 
more or less about our own business here. Those 
not Interested in that should skip this column. 
'‘ATTENTION.” 
The New York Herald does a larg'e 
amount of advertising. For months it 
kept this picture at the head of its col¬ 
umns : 
Now, that picture is a whole chapter 
in itself. It represents a display of clean 
goods—not only specimens of the cloth¬ 
ing that family is in the habit of wear¬ 
ing, but samples of the work that young 
woman is capable of doing over the wash 
tub. She wouldn’t hang dirty clothes 
out on the line for folks to look at, and 
if any particular garment happened to be 
very ragged or patched all out of its 
original shape, she would be justified in 
keeping it out of sight. It is not a fair 
specimen, either of her clothes or her 
work. Now in advertising a line of 
goods, the advertiser naturally puts his 
best foot ahead and makes the best show¬ 
ing he can. That is his right, but old 
business men who have really excellent 
goods know where to stop in their de¬ 
scriptions. As a rule, only worthless 
goods are boomed and puffed in such a 
way that intelligent men must know 
that the size of the talk is created by 
wind. You see it all comes down to the 
reputiition of the advertiser. Does he 
mean what he says, and are his goods as 
represented ? ^ 
TirAT is the point exactly. We were 
drawn into this line of thought becau.se 
we are advertising some goods of our 
own, and as we know their real value, it 
is no more than right that others should 
be equally well informed. We are offer¬ 
ing nine sweepstakes premiums for the 
largest clubs sent in before December 15. 
Here is a picture of one of them : 
We guarantee that sleigh to be just as 
represented — just exactly what you 
would get if you went up with your cash 
and bought it. The other articles are 
all A No. 1 in all respects. Take that 
S25 cash prize for example. There is no 
discount on that. You may have it in 
gold, silver, paper or postage stamps— 
just as you prefer. We hang these articles 
right out on the line—in full view of all 
—and guarantee them sound, clean and 
sweet, with no rags or patches of any 
kind. And now see here, my friend, only 
a few agents have begun hard work for 
these nine prizes yet. They are doing 
yeoman service, but they can’t take all 
the prizes. Here is where yo^ir chance 
comes in. With a very small club you 
will stand a good chance for a choice in 
this award. We tell you this in a plain, 
straightforward way. It is true, and if 
you are as .shrewd as we give you credit 
for being, you will consider this hint 
enough and start in. 
* 
Let us now consider the following 
statement of fact: 
By the way, last spring I took a good strong eye 
of the Stray Beauty potato and one of the White 
Star. Cutting the eyes in two, I put one half eye 
of each together nicely so as to graft them and 
have them mix in the hill. When I dug them they 
were just the two kinds, pure and as good as 
though they grew a mile apart. They will not 
mix in the hill. j. h. jewell. 
Of course they will not. That is right. 
They used to say that oil and water 
would not mix, but now they make 
sprayers with a kerosene oil attachment, 
by means of which the oil and water are 
forced together, and thus make a very 
fair mechanical mixture. Oh well,” 
you say, “ that is not a fair illustration, 
for the moment that pressure is removed 
the oil and water will separate.” That 
is so ; we must try again. Suppose you 
go out and say to a lot of your neigh¬ 
bors, “ I want you to sub.scribe to The 
R. N.-Y.” 
“Oh no; I’ve got more papers now 
than I can read.” 
“Well, try it a year.” 
“Oh no ; times are too hard.” 
“ Well, try it a year, and if you don’t 
call it a good investment, we’ll give you 
back your money.” 
“ Well, I’ll try it a year on those terms 
to accommodate you.” 
Now what do you do? You pocket 
your commission, send in your club, 
probably win the $2 prize for that day, 
and on December 15, very likely, walk 
away with one of those sweepstakes 
prizes. That’s water, surely. After a 
few weeks your neighbors begin to stop 
you on the road and say, “ That’s a good 
paper. I’m getting my money’s worth 
out of it.” That’s oil for your tired feel¬ 
ings, and if those things don’t “mix in 
the hill,” we don’t exactly know what 
mixing is. 
And now, time’s up for this week. 
Next week we expect to give you a few 
mind-stirrers on another topic—close to 
your home. Hold on a minute—one 
thing more. We try to have our honors, 
compliments and dinner all sit lightly 
upon us, but when a poet comes along 
and drops into flowing verse to express 
his admiration of The R. N.-Y., we feel 
compelled to give him space. So here is 
the production of an admiring Ohio 
friend: 
Take The Rural as you -svill, 
I think it worth a dollar bill. 
I will tell you what it will do. 
If you will but read its pages through: 
It will save you many cents. 
When you come to pay the rents; 
It will prove it if you read 
Just before you go to seed; 
It tells a man from East to West, 
How to do his level best; 
And it will tell you through its pages. 
How to work to make good wages. 
I have tried it—that’s how I know; 
It tells just when to reap and sow; 
It tells you what you might be worth. 
If you but rightly treat the earth; 
It will save you cash in feed. 
If its pages you will read; 
It will save you lots of cash. 
If you quit reading other trash; 
It gives protection to its readers 
From all dishonest breeders; 
And all frauds they do expose; 
They hit them hard above the nose. 
Their advertisements are as straight 
As the board that’s in your gate. 
Come now, let us take a stand 
With The Rural hand in hand. r. c. f. 
No “ boasting ” about that poetry. As 
to the last line—here’s our hand. Where’s 
yours ? 
Light for 
Street and 
Driveway. 
The S. G. & L. Co. Tubular 
Globe Street-Lamp is the 
best made. Equal to the best 
gas-light. Will not blow out, 
smoke, or freeze. Can be set by 
wick-regulator to burn from 4 to 
16 hours. Is cheap, yet perfect. 
Burns 4 hours for i cent. 
Buy it of your dealer. He has it, or 
can get it for you if you insist. 
Send for our catalogue. 
STEAM GAUGE & LANTERN COMPANY, 
Syracuse, N. Y. Chicago: 25 Lake St. 
Money-Saving Combinations. 
TTTE have secured special rates for the papers mentioned below, and will give 
V V our readers the benefit of these low prices in combination with The Rural 
New-Yorker. We have selected papers that stand at the head of their class, and 
those that we can recommend to our own subscribers. At least one subscription 
for The Rural New-Yorker must accompany every order. 
The N. Y. World. 
The New York Weekly World, has just changed 
its weekly into a twlce-a-week paper, and you 
can now get the two papers a week for the same 
old price-II a year. The news from New York 
fresh every three days. 
In combination with The R. N.-Y., 11.65. 
Atlanta Constitution. 
This is the great progressive Democratic weekly 
of the South. It is a strong advocate of South¬ 
ern Interests, and is a reliable authority on 
Southern enterprises and development. Regu¬ 
lar price, II. 
In combination with The R. N.-Y. $1.50. 
Detroit Free Press. 
There are few people In the United States who 
have not langhed over the jokes and hnmor of 
the Detroit Free Press, either direct from its 
own columns or in clippings from it in other 
papers. It is a great family paper. Regular 
price, II 
In combination with The R. N.-Y., 11.75. 
The Practical Dairyman. 
The Weekly Kansas City Star 
Addresses the farmer as a business man and a 
citizen. Doesn’t tell him how to farm, bnt how 
to sell, and where and when, and keeps a vigi¬ 
lant eye upon his rights as a shipper, producer 
and taxpayer. All the news, too, and plenty 
of “good reading’’for the family. Now read 
in 100,000 farm honses. Regular price, II. 
In combination with The R. N.-Y., 11.20. 
The Elgin Dairy Report. 
The dairy market paper. Pnollshed every Mon¬ 
day immediately after the close of the Elgin 
Board of Trade. Complete and reliable market 
information. Regular price, II. 
In combination with The R. N.-Y.. 11.70. 
Farm Poultry. 
The best poultry paper in the world. It teaches 
how to prevent and cure poultry diseases; bow 
to bring the pullets to early laying; how to 
make bens lay the most eggs; hoiv to build the 
best houses and yards, and how to obtain the 
most profitable breeds. Semi-monthly. Regula 
price, II. 
In combination with The R. N.-Y., 11.75. 
^HiistjcUaucouiS 
In writing to advertisers, please always mention 
The Rukal New-Yohker. 
Hypochondrical, 
despondent, nerv¬ 
ous, “tired 
out” men 
-those who 
suffer from 
backache, 
weariness, 
loss of en¬ 
ergy, im¬ 
paired mem¬ 
ory, dizzi¬ 
ness, melan- 
d.'scouraVe" 
ment, the re- 
^ haiisting dis¬ 
eases, or drains upon the system, 
excesses, or abuses, bad habits, or 
early vices, are treated through cor¬ 
respondence at their homes, with 
uniform success, by the Specialists 
of the Invalids’ Hotel and Surgical 
Institute, of Buffalo, N. Y. A book 
of 136 large pages, devoted to the 
consideration of the maladies above' 
hinted at, may be had, mailed se¬ 
curely sealed from observation, in a 
plain envelope, by sending 10 cents 
in oiie-cent stamps (for postage on 
Book), to the World’s Dispensary 
Medical Association, at the above 
mentioned Hotel, For more than 
a quarter of a century, physicians 
connected with this widely cele¬ 
brated Institution, have made the 
treatment of the delicate diseases 
above referred to, their sole study 
and practice. Thousands, have con¬ 
sulted them. This vast experience 
has naturally resulted in improved 
methods and means of cure. 
The only dairy and creamery journal published 
in the East. B. C. Powell, Editorial Writer; 
B. C. Bliss, Editor Creamery Department; Geo. 
B. Newell, Editor Cheese Department. Best 
dairy writers In America contribute. Regular 
price, 50 cents. 
In combination with The R. N.-Y., $1.35. 
The Ladies’ Home Companion. 
This is a monthly paper full of good things for 
the ladles, young and old, containing stories 
from the best writers, helpful household bints 
and fancy and decorative work. Regular price, 
50 cents. 
In combination with The R. N.-Y., 11.30. 
California Orchard and Farm. 
This Is a monthly paper devoted to Pacific 
Coast Rural Industry, with Dairying, Orchard¬ 
ing and Poultry-raising Departments. Regular 
price, 50 cents. 
In combination with The R. N.-Y., 11.25. 
The Queen of Fashion. 
Most valuable Ladles’ Fashion Journal pub¬ 
lished for the money in the world. Handsome 
illustrations each month of all the latest cele¬ 
brated McCall Bazar Glove-Fitting Patterns, 
besides general news of interest to any family. 
Patterns and styles always reliable and strictly 
up-to-date. A Free Pattern to each new sub¬ 
scriber. Regular prlee, 50 cents. 
In combination with The B. N.-Y., 11.35. 
Ohio State Journal. 
Issued twice a week; is the leading newspaper 
of Ohio, printing more Ohio news than any 
other, and reaching nearly every post-office In 
Ohio the same day of publication. Regular 
price, II. 
In oomblnatlon with The B. N.-Y., $1.75. 
The State. 
This is tbe oldest evening paper in Richmond, 
Ya. The weeklv has eight pages, and contains 
all the State and general news. Regnlar price, $1 
In combination with The U. N.-Y., 11.50. 
The Milwaukee Weekly Sentinel. 
This is the only Wisconsin paper publlsblng 
regularly the proceedings of farmers’ institutes 
held in Wisconsin during the fall and winter 
months. No better paper for complete State 
news is published. 
In combination with The B. N.-Y., 11.50. 
Gleanings in Bee Culture, 
This 36-page semi-monthly devoted to bees, 
honey and home interests, is acknowledged to 
be the leading journal of its class. Those who 
keep bees cannot afford to be without it, while 
many, no longer Interested in bees, consider 
the Garden and Home department of so mnch 
value, that they continue subscribers. Regular 
price, II. 
In combination with The B. N.-Y., $1.75 
Farm Journal. 
Every one knows this bright monthly paper. 
There is nothing else like it. It Is unique and 
original. Regular price, 50 cents. 
In combination with The B. N.-Y., 11.20. 
Green’s Fruit Grower and 
HOME COMPANION. A monthly paper; edited 
by Charles A. Green, who has a national repu¬ 
tation as a practical horticultural writer. Prof. 
H. E. Van Deman, formerly Chief of the De¬ 
partment of Pomology at Washington. P. C. 
Reynolds, L. B. Pierce and other first-class 
writers contilhnte to its columns. It should be 
in tbe home of every fruit grower. Regular 
price, 50 cents. 
In combination with The R. N.-Y., 11.26. 
Every Subscriber to the Rural New-Yorker is Entitled to 
A FREE SAHPLE COPY OF 
(HBisrin^oRK 
A Bright, Family Religious Newspaper. 
ILLUSTRATED, 
$3 a year—40 to 52 pages—Weekly. 
Address for sample copy THE CHRISTIAN WORK, 
Box 2429 Times Building. N. Y. C. 
By special arrangement we can send to our own subscribers The Chkistian Wohk. to those who do 
Hot already take it, and The Rukal Nkw-Yobkkk both a year for $3.00. 
