THE  RU.R..A.Iv  NEW-YORKER 
Reo  Quality  Is  Uniform— Every  Reo  Car  Is  a  Good  Car 
YOUR  REO  MOTOR— the  motor  that  will  go  into  your  Reo— into  every  Reo  car— is  dynamometer  tested. 
Perhaps  you  don’t  catch  the  full  significance  of  that  statement — sounds  like  “shop  talk”  to  you. 
ALL  RIGHT,  WE’LL  EXPLAIN:  And  in  the  explanation  perhaps  we  can  show  you  why  Reo  quality 
is  uniform — why  every  Reo  is  just  as  good — just  as  powerful,  just  as  sweet-running  and  just  as  low  in 
upkeep  cost  as  the  best  Reo  we  ever  made. 
MOST  MAKERS  CONSIDER  it  sufficient  to  subject  every  tenth  or  every  fifteenth  and  in  some  cases 
every  one-hundredth  motor  to  the  dynamometer  test.  (Of  course  we  are  speaking  now  of  those  lead¬ 
ing  makers  who  have  this  expensive  equipment.  Many  scarcely  know  the  meaning  of  the  term.)  It  is 
considered  sufficient  gauge  of  the  accuracy  of  workmanship  and  the  power  of  motor  to  test  one  “about 
every  so  often.” 
IF  THAT  ONE  PROVES  UP  it  is  assumed  that  the  rest  of  that  day’s  run  will  average  about  the  same. 
If  it  falls  below  the  requirements  in  the  test  it  is  in  like  manner  assumed  that  the  rest  are  below 
standard — and  measures  are  taken  to  correct  it  in  the  next  batch. 
MEANTIME  YOU  MIGHT  be  one  of  those  to  get  one  of  those  that  didn’t  prove  up. 
NO;  WE  REO  FOLK  do  not  consider  that  kind  of  testing  sufficient.  It  isn’t  sufficient,  for  example,  that 
the  Reo  we  sell  you  “averages  up.”  The  Reo  standard  says  your  Reo  must  be  as  good  in  every 
respect  as  any  Reo  ever  turned  out  of  the  factory — a  little  better  if  possible,  since  today  s  cars  ought 
to  be  better  than  yesterday’s. 
AND  SO  YOU  CAN  KNOW— you  can  feel  absolutely  sure — that  the  individual  car  we  deliver  to  you, 
has,  itself  and  its  every  part,  passed  through  the  most  rigid  tests. 
IF  YOU  COULD  VISIT  the  big  30-acre  Reo  plant  at  Lansing,  Michigan,  and  see  the  four  rows  of  dyna¬ 
mometers  with  meters  and  other  electrical  equipment,  you  would  exclaim,  “What  an  expensive  testing 
equipment!” 
BUT  WHEN  YOU  DRIVE  YOUR  Reo  car  you  will  appreciate  the  economy  of  a  testing  system  that 
guarantees  every  buyer  the  utmost  satisfaction  for  his  money  and  makes  you  and  every  other  Reo 
owner  a  booster  for  Reo. 
IS  YOUR  ORDER  IN  the  hands  of  your  Reo  dealer?  If  it  isn’t,  you  may  be  disappointed.  Demand  is 
tremendous,  and  only  those  who  order  well  in  advance  can  hope  to  get  a  Reo. 
Reo  Motor  Car  Company,  Lansing,  Michigan,  U.  S.  A. 
