This  is  the  New  3400  r.p.m.  Chalmers;  4 5  H.  P. ;  2660  Pounds — the  Price  $1050 
600  merchants,  who  sell  a  great  many 
thousand  cars  every  year,  took  one  look  at 
this  new  3400  r.  p.  m.  Chalmers  and  bought 
$22,000,000  worth  in  forty  minutes. 
Perl  laps  half  of  them  came  from  county  - 
seat  towns,  some  from  smaller  communities. 
They  took  almost  half  the  Chalmers  output. 
That  means  about  10,000  of  the  new  3400 
r.  p.  m.  Chalmers  are  going  on  the  farm. 
The  other  half  will  go  to  the  cities,  which 
for  eight  years  have  absorbed  the  greater  share 
of  Chalmers  production. 
You  can  stand  on  Fifth  Avenue  any  day 
and  watch  a  million  dollars'  worth  of  Chalmers 
go  by.  Stand  on  Jackson  and  Michigan  Boule¬ 
vards,  Chicago,  and  you  will  think  half  the 
city  is  riding  to  work  in  Chalmers. 
Minneapolis,  Boston,  St.  Louis,  Kansas 
City,  San  Francisco,  Cleveland,  Detroit,  daily 
show  the  Chalmers  conquest. 
Now  comes  this  new  3400  r.  p.  m.  Chalmers; 
up  goes  the  demand,  new  buildings,  produc¬ 
tion.  And  down  comes  the  price  to  $1050. 
That  is  $300  less  than  any  Chalmers  model 
ever  built  before,  and  some  $900  less  than  the 
Chalmers  of  three  years  ago. 
The  hundreds  of  Chalmers  dealers  who  sell 
a  great  many  cars  to  farmers  every  year  have 
bought  more  than  $10,000,000  worth  of  these 
new  cars  because  $300  saved  is  $300  earned, 
and  $300  is  six  per  cent,  on  $5000. 
They  bought  so  heavily  because  they  knew, 
as  good  merchants,  that  this  was  a  good-sense 
kind  of  a  car  for  a  farmer  to  drive.  It  develops 
45  horse-power  at  the  usual  cost  of  25  H.  P. 
(And  gasoline  isn’t  getting  any  lower). 
The  engine  is  rather  small  beside  the  big 
hulk  of  an  engine  it  used  to  take  to  turn  up  45 
horse-power.  The  cylinders  are  3t4  x  4V2 — six 
ot  them.  But  they  deliver  the  stiffest  wallop 
that  ever  came  out  of  an  engine  of  its  size.  It 
“turns  over”  3400  revolutions  per  minute,  or 
better  than  56  a  second. 
You  understand  the  “kick”  that  is  back 
of  speed.  Some  cars  do  1400.  Some  1800. 
Some  2200.  Others  2400.  One  or  two  get 
around  2600 ;  one  reaches  3000  r.  p.  m. 
But  this  is  the  highest  engine  speed  ever 
developed  in  an  American  stock  car. 
It  means  great  power  from  a  small  engine; 
a  light-weight  chassis;  quick  acceleration;  long 
mileage  on  gas;  abnormal  tire  life;  and  ability 
to  pass  your  neighbor  almost  at  will. 
One  minute  with  your  foot  on  the  accel¬ 
erator  makes  you  want  to  own  the  car. 
When  you  go  to  town  again  look  up  the 
Chalmers  dealer;  and  send  for  a  catalog  now. 
$1050  f.  o.  b.  Detroit 
Chalmers  Motor  Company,  Detroit,  Mich. 
Quality  First 
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