Oil?  RURAL  NEW-YORKEK 
16; 
The  New 
Reo  the  Fifth 
“The  Incomparable  Four " 
EVERYTHING  POINTS  to  that — everything  indicates 
not  only  that  the  coming  year  will  be  the  greatest  Reo 
has  ever  known,  but  that  the  Reo  policy  and  product  will 
exert  a  greater  influence  on  the  automobile  industry  than 
ever  before. 
ALREADY  YOU’VE  NOTICED  the  tendency  to  emulate 
Reo  in  many  features  of  design  and  construction — the 
“Sheerline”  body  of  the  New  Reo  Six  is  the  acknowledged 
fashion  plate,  while  Reo  cantilever  springs,  Reo  control 
and  countless  other  mechanical  features  are  being  imitated 
as  nearly  as  may  be. 
BUT  AS  THE  YEAR  PASSES  you’ll  see  more  evidence 
of  Reo  influence  on  the  trade  generally.- 
FOR  EXAMPLE,  there’s  a  greater  divergence  of  engineer¬ 
ing  ideas  this  year  than  ever  before.  There’s  more  types 
of  motors  and  of  cars — and  no  one  dominant  type. 
OUT  OF  THAT  CONFUSION— that  babel  of  tongues 
arguing  about  and  disputing  over  countless  new  and 
radical  ideas — will  come  the  decision  that  most  or  all  of 
them  are  only  engineering  fallacies. 
REO  HAS  BEEN  CRITICISED  for  what  some  term  our 
ultra-conservatism. 
WE  DON’T  MIND — that  has  been  the  chief  factor  in  the 
splendid  Reo  success.  We  don’t  change  easily  or  often 
so  we  make  less  mistakes  than  others. 
WE  DON’T  EXPLOIT  our  friends — so  we  keep  them.  We 
hold  as  sacred  the  confidence  of  Reo  buyers — and  as  a 
result,  this  industry  knows  nothing  that  quite  equals  the 
loyalty  of  the  Reo  clientele. 
AND  SO  WE  SAY  that  this  year  of  radicalism;  this  year  of 
wild  experimenting ;  this  year  of  confusion  will  prove  to  be 
the  Reo  Year — because  it  v/ill  vindicate  as  no  other  year 
ever  has,  the  Reo  policy. 
IF  YOU  ARE  of  an  inventive  or  an  adventurous  turn,  this 
is  a  great  year  to  gratify  your  propensity  for  experiment¬ 
ing. 
BUT  IF  YOU  ARE  one  of  those  more  serious  minded 
persons  who  want  value  for  your  every  dollar;  who  buy 
an  automobile  for  service,  not  for  the  stunts  it  will  per¬ 
form  : — 
AND  ABOVE  ALL  if  you’d  be  certain  when  you  draw  your 
check  that  you  are  getting  the  best  there  is  to  be  had  in 
Simon  pure  automobile  value  and  the  lowest  in  main¬ 
tenance  cost — then  come  along  with  us — for  this  is  Reo 
Year. 
Reo  Motor  Car  Company,  Lansing,  Michigan 
117*(c) 
r^^TSEO  "SIX 
This  Is  Reo  Year 
