I 
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C»«  RURAL.  NEW-YORKER 
277 
Said  the  Critic 
TRACTION, - 
- without  Friction! 
AKING  the 
M  Silvertown  ”  Cord  Tire,  taught 
us  a  fe'w  lessons  in  the  manufacture  of  lighter, 
cooler,  more  flexible  and  enduring  FABRIC 
Tires. 
The  Silvertown  ”  Tire,  you  know,  gains  its  marvel¬ 
lous  Speed  (and  the  Coasting  qualities  that  demonstrate  its 
Speed)  primarily  through  having  only  TWO  layers  of 
Cords,  laid  transversely. 
Of  course,  these  TWO  layers  bend  more  readily  than 
Five,  Six,  or  Seven  Layers  of  Fabric  do  (or  of  Cord  would). 
But,  we  found  it  necessary,  in  order  to  conserve  that 
flexibility  (in  the  Two-cord  construction),  to  put  a  Rubber 
Tread  over  it  which  was  equally  flexible,  — equally  strong, — 
AS  we  cannot  yet  supply  half  the  demand  for 
/-I  “Silvertown  Cord  Tires”  (until  enough  manu¬ 
al-  -A-  facturing  equipment  can  be  constructed)  we 
compromise  with  the  Public  by  giving  them,  without  addi¬ 
tional  charge,  the  highly  efficient  black  Silvertown  Rubber 
in  all  Goodrich  FABRIC  Tires  for  1916. 
This  makes  GOODRICH  Fabric  Tires  the  most  Re¬ 
silient  and  Responsive-to-Power,  —the  most  Long-Lived 
and  Lively,  of  all  FABRIC  Tires,  at  ANY  price, — without 
increasing  their  relative  price  to  you. 
We  call  this  new  Silvertown  Tread  Compound  by  the 
name  and  brand  of  “Barefoot  Rubber.” 
Because,  it  CLINGS  to  the  pavement  for  the  same 
taken  Type  for  Type, 
THE  B.  F.  GOODRICH  CO, 
Akron,  Ohio 
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