IT’S  A  COMMON-SENSE  CAR  TO  DRIVE  — THIS  3400  R.  P.  M.  CHALMERS 
Great  energy  in  an  engine  will  do  one  of 
two  things. 
It  will  either  deliver  great  power  or  great  all¬ 
round  performance.  But  it  won’t  do  both. 
It  was  up  to  Chalmers  engineers  to  decide 
which  of  the  two  would  be  the  more  desirable 
in  the  new  3400  r.  p.  m.  Chalmers. 
In  early  road  and  laboratory  tests  of  this 
phenomenal  engine’s  energy  they  found  that  it 
developed  superfluous  power. 
The  might  of  this  small  engine  was  amazing; 
the  temptation  to  let  it  deliver  its  full  measure 
of  might  was  tremendous'. 
But  Hugh  Chalmers  said:  “ Might  isn’t 
everything.  We  can’t  afford  to  sacrifice  per¬ 
formance  to  power.  Keep  her  horse  -  power 
down.  Get  long  mileage  on  gas — quicken  her 
acceleration.  Make  her  perform.” 
So  it  was  decided  that  the  headlong  power 
of  the  3400  r.  p.  m.  Chalmers  must  be  held  in 
check — by  th‘e  curb-bit  of  fuel-economy. 
Thus  it  added  mileage  to  might,  made  every 
gallon  of  gas  kick  in  with  18  miles  of  wonderful 
flight,  with  an  uninterrupted  flow  of  silken, 
miraculous  acceleration,  and  speed  up  to  sixty 
miles  an  hour. 
But  bore,  stroke,  and  engine  speed  remained 
unchanged.  It  still  recorded  its  3400  revolu¬ 
tions  per  minute. 
As  long  as  motor  cars  run  on  gasoline,  ex¬ 
treme  racing  speed  will  be  as  prohibitive  in  cost 
to  the  average  user  as  extreme  racing  speed  in 
a  horse. 
A  Dan  Patch  is  not  for  the  average  stable — 
an  interesting  sort  of  beast,  but  pretty  useless 
when  it  comes  to  the  prosaic  requirements  of 
the  day’s  work  in  town  or  country. 
When  Mr.  Chalmers  refused  to  O.  K.  the 
sacrifice  of  all-round  performance  to  mere  brute 
might,  he  saved  the  owner  of  the  3400  r.  p.  m. 
Chalmers  from  $1 50  to  $200  per  year  in  cost  of  gas. 
And  so  it’s  a  common -sense  car  for  a  farmer 
to  drive,  because  thrift  is  the  first  law  of  scien¬ 
tific  farming.  This  car  does  not  require  a  big 
burnt  offering  on  the  altar  of  useless  might. 
Its  pick-up  and  ease  of  control  will  astound 
you  the  moment  you  set  foot  on  the  accelerator 
button.  You  can  shoot  ahead  of  another  car’s 
dust  at  will.  No  jar  or  sides  way — always  four 
wheels  on  the  road — you  slip  up  the  hills  on 
high  —your  direction  is  straight  and  true. 
Big  and  roomy;  115  inches  of  wheelbase; 
Westinghouse  starting  and  lighting;  deep,  rich, 
genuine  full-grain  leather  upholstery ;  stunning 
color  options. 
The  next  time  you  go  to  town,  go  and  see 
this  car;  you  feel  already  that  this  is  the  car 
you  must  own. 
81050  Detroit 
81475  in  Canada 
Chalmers  Motor  Company,  Detroit,  Michigan 
Quality  First 
