The  7-Passenger  Fashion  Plate  of  16 
>•  r 'yl 
YOU  NEED  GO  NO  FURTHER— you  need  pay 
no  more — to  obtain  all  the  mechanical  excellence, 
all  the  beauty,  style,  finish  and  luxurious  riding 
qualities  in  a  seven-passenger  touring  car,  that 
your  heart  can  desire. 
FOR  WE  MAINTAIN  that,  though  you  search 
the  world  over,  you  will  find  no  car  at  any  price, 
that  is  the  superior  of  this  new  Reo  Six  in  these 
essentials. 
MECHANICALLY  IT  HAS  NO  SUPERIOR— 
it  is  not  possible  to  put  better  materials  in  a 
chassis,  simply  because  the  science  of  metallurgy 
knows  no  better.  Reo  uses  and  always  has  used 
the  best.  The  fame  of  Reo  rests  on  that. 
IT  IS  NOT  POSSIBLE  to  machine  parts  more 
accurately — for  the  Reo  factories  are  admittedly 
the  “Models”  among  automobile  factories  and 
Reo  standards  are  admittedly  of  the  highest. 
AND  IT  ISN’T  POSSIBLE  to  obtain  an  automo¬ 
bile,  in  the  designing  and  fabrication  of  which 
more  experience  has  been  applied — for  the  Reo 
organization  is  the  oldest  in  the  Automobile  in¬ 
dustry.  And  never  since  the  first  Reo  was  made 
has  there  been  a  single  change  in  the  executive 
organization  of  Reo. 
ALL  WE’VE  LEARNED,  WE’VE  KEPT  right 
here  in  the  Reo  factories — and  this  latest  product 
of  Reo  brains  and  experience  and  facilities  is  the 
net  result. 
AS  TO  BEAUTY  OF  EXTERIOR  we  need  only 
say  that  when  this  new  Reo  Six  was  announced 
and  its  graceful  lines  shown  in  the  engravings  it 
was  instantly  hailed  by  everyone  in  the  trade — 
rival  and  friend  alike — as  the 
for  the  coming  year. 
‘Fashion  Plate” 
AND  IF  YOU  HAVE  WATCHED  closely  the 
various  new  bodies  that  have  since  come  out — 
some  of  them  only  too  palpably  redesigned  to 
emulate  the  lines  of  this  Reo  Six — you  have 
observed  that  it  had  set  the  style  for  the  season. 
BUT  REO  BEAUTY  ISN’T  on  the  outside  alone 
— it’s  in  the  unseen  places  as  well.  In  fact  none 
so  thoroughly  appreciates  Reo  engineering  as  he 
who  has  studied  it  most  intimately. 
THE  SAME  STURDINESS— the  same  wonderful 
reliability,  dependability  and  economy  of  upkeep 
— that  have  made  the  four-cylinder  Reo  world 
famous,  are  in  this  Reo  Six. 
“50  PER  CENT  OVER-SIZE  in  all  vital  parts,” 
that  Reo  factor  of  safety  is  the  reason  at  the 
same  time  for  Reo  dependability  and  low  main¬ 
tenance  cost. 
EVERY  PART  THAT  IS  SUBJECTED— or  may 
ever  be  subjected — to  excessive  strains  is  made 
fifty  per  cent  heavier — or  of  better  material  and 
therefore  fifty  per  cent  stronger — than  other 
makers  consider  necessary.  Motor  parts — as 
crank-shafts,  connecting  rods,  bearings — trans¬ 
mission  gears,  driving  shafts,  axles,  differentials 
— all  vital  parts  are  made  to  the  Reo  standard 
“fifty  per  cent  over-size.” 
SEE  THIS  NEW  REO  SIX.  Ride  in  it.  Drive 
it  yourself — you  can  if  you  have  ever  driven  any 
automobile.  You  will  say  you  have  never  tasted 
the  real  joys  of  motoring  before. 
JUST  A  WORD  ABOUT  DELIVERIES.  Those 
who  know  are  unanimous  in  stating  that  there 
will  be  a. tremendous  shortage  of  automobiles  the 
next  few  months.  Can’t  be  otherwise.  Shortage 
of  all  kinds  of  materials  and  of  tools  to  manu¬ 
facture  them — demand  greater  than  ever  before. 
Those  who  order  early  will  get  Reos — those  who 
delay  cannot  hope  to. 
SO  WE  SUGGEST  that  you  decide  this  matter  at 
once  and  order  your  Reo  immediately.  Then 
you’ll  be  one  of  “the  lucky  ones.” 
TODAY  won’t  be  a  minute  too  soon. 
REO  MOTOR  CAR  COMPANY  LANS,NG 
For  the  Man  Who 
Knows  Cars 
Wheel  Base — 126  inches. 
Front  Springs — Semi-elliptic. 
Rear  Springs — Cantilever. 
Front  Axle — I-beam. 
Rear  Axle — Full  floating.  Timken 
roller  bearings  throughout. 
Tires — 34  '*4  Non-skids  on  rear. 
Demountable  rims. 
Motor — Vertical,  six-cylinder,  cast  in 
threes.  Valves  protected. 
Cylinder  Dimensions — 3  A  "  x  5  Ji  '. 
Horsepower — 45. 
Lubrication — Automatic  force  feed. 
Carburetor — Automatic-heated. 
Ignition — Generator  and  magneto. 
Starter — Electric  (Reray). 
Transmission  —  Selective  swinging 
type. 
Single  rod,  center  control. 
Clutch — Multiple  dry  disc. 
Brakes — Two  on  each  rear  wheel. 
Steering  —  Gear  and  sector.  18" 
steering  wheel. 
Con  trol — Left-hand  drive,  center  con¬ 
trol. 
Spark  and  throttle  on  steering  wheel. 
Foot  accelerator. 
Fenders — Drawn  sheet  steel. 
Aluminum  bound,  linoleum  covered 
running  boards. 
Gasoline  capacity — 18  gallons.  Gas¬ 
oline  tank  in  rear. 
Stewart  vacuum  system  supply. 
Gasoline  gauge  beside  filler. 
Body —  Seven- passenger  “Sheer-line” 
touring. 
Genuine  hand-buffed  bright  enamel 
finish  leather  upholstering 
Deep  cushions  and  backs  Divided 
front  seats. 
Finish — Body,  Golden  Olive.  Run¬ 
ning  gear,  Black.  Equipment  nickel 
trimmed. 
Thief-proof — Locking  device.  This 
enables  the  driver  to  lock  simul¬ 
taneously  the  starting  device,  the 
transmission  and  the  floor  boards. 
Starting  device  is  made  inoperative, 
at  the  same  time  that  thi  transmis¬ 
sion  gears  are  locked  in  neutral  posi¬ 
tion.  It  would  take  a  volume  to 
describe 'it — b  it  you  u.ill  see  and 
uppreciat  ■  it  ct  a  glance. 
Equipment—  Fully  electric  lighted 
throughout;  improved  5-bow,  one 
man,  mohair  top,  with  full  side  cur¬ 
tains;  mohair  -lipcovcr;clear-vi-ion, 
rain-vision,  ventilating  windshield; 
speedometer;  electric  horn;  extra 
rim  with  improved  tire  brackets; 
power  tire  pump;  jack;  complete 
tooi  and  tire  outfit;  foot  icst. 
Price- — $1250,  f.  o.  b.  factory,  Lansing, 
Michigan. 
MICHIGAN 
