C7i<?  RURAL  NEW-YORKER 
469 
All  black-tread  Tires  are  NOT  made - 
- of  “BAREFOOT”  Rubber 
THIS  message  is  written  in  the  Spirit  of  Prophesy. 
A  few  months  ago  there  were  no  black-tread 
Tires  on  the  Market  except  Silvertown  Cord  Tires, 
which  we  alone  manufacture,  under  exclusive  patents. 
On  January  1  st.  there  were  no  black-tread  Tires  on  the  market 
EXCEPT  these  same  Silvertown  Cord  Tires  (which  we  are  not 
yet  equipped  to  produce  in  half  the  quantity  the  market  calls  for), 
end — 
— Goodrich  FABRIC  Tires,  —made  from  the  self-same  ‘  ‘Bare¬ 
foot  Rubber”  as  we  have  for  two  years  been  putting  into  the 
Treads  of  Goodrich  Silvertowns. 
But, — 
Soon  there  will  be  not  only  a  horde  of  “Near-Cord,  ”  Thread- 
1  abnc  Cord,”  and  other  IMITATION  “Cord”  Tires,  but  there 
'•ill  also  be  the  customary  crop  of  “Black-Tread”  FABRIC  Tire 
Imitations. 
THIS  is  to  tell  the  People,  that  Goodrich  “BAREFOOT- 
RUBBER”  Value  lies  not  in  its  COLOR  but  in  its 
composition. 
It  lies  in  the  especially  devised  Texture,  Flexibility,  Cling- 
quality.  Stretch,  Lightness  and  Resilience  of  that  “Barefoot 
Rubber”  which,  through  years  of  Research,  WE  developed  to 
match  the  marvellous  Flexibility,  Resilience  and  Power-conserva¬ 
tion  of  our  two-la/jer-Cord  “Silvertown”  Tires. 
Color  alone  would  have  been  little  help  in  making  “Silver- 
town”  Treads  stand-up  in  the  tremendous  ENDURANCE  Tests 
which  the  100-Mile-per-hour-Races  of  1915  provided. 
And  Color  alone, — Black,  White,  Red,  or  Gray— can  do  little 
for  the  Consumer  who  buys  a  “Me-too”  Black-Tread  Tire,  of  imi¬ 
tated  make,  on  the  assumption  that  all  Black- Tread  Tires  are  likely 
to  be  made  of  same  materials. 
THE  marvellous  “Barefoot  Rubber”  now  used  in 
Goodrich  FABRIC  Tires  (as  well  as  in  Goodrich 
''Silvertowns”)  is  black  only  because  we  elected  that 
color,  primarily  for  distinction  and  association  with  our  SILVER- 
TOWN  CORD  Tires. 
When,  therefore,  the  usual  crop  of  “flattering”  Imitations 
sprouts  upon  the  Market  DON’T  assume  that  OTHER  Block- 
Tread  Tires  have  in  them  the  “BAREFOOT-RUBBER”  which 
made  the  enormous  ENDURANCE  of  Silvertown  Cord  Tires 
possible  in  the  90  to  103  Mile-per-hour  Races  of  1914-15. 
No  Tires  on  the  Market,  Size  for  Size,  and  Type  for  Type, 
are  LARGER  than  Goodrich,  and  none  more  generously  good,  at 
any  price. 
“Barefoot  Rubber”  is  now  made  into  Goodrich  FABRIC 
Tires, — Goodrich  “Silvertown  Tires,” — Goodrich  Inner  Tubes, — • 
Goodrich  Truck  Tires,— Goodrich  Motor  Cycle  Tires, —  Goodrich 
Bicycle  Tires, —and  Goodrich  Rubber  Boots,  Overshoes,  Soles 
and  Heels. 
Get  a  sliver  of  it  from  your  "nearest  Goodrich  Dealer  or 
Branch. 
Note  (by  comparison),  the  reasonably-low  Fair-List  prices 
at  Twhich 'these  best-possible  Fabric  Tires  are  being  sold,  on  a 
BUSINESS  basis. 
THE  B.  F.  GOODRICH  CO. 
Akron ,  Ohio. 
30x3  1  „  .  f  $10.40 
30*3>/2/“-Ford  S,ZCB . 1  $13.40 
32i3'/2 . $15.45 
33  x  4. ....Safety  Tread . $22.00 
34  x  4.. .... “Pair-LUt". . $22.40 
36x4i/2 . $31.60 
37  x  5 . $37.35 
38  x  5j4j . $50.60 
■HMMH 
