NOTE:  Even  after  its  experience  of  three-quarters  of  a  century.  Case  is  not  content  to  publish  advertisements  unless  based  on  the  very  latest 
authoritative  information.  This  is  one  of  a  series  of  messages  to  farmers,  prepared  after  visiting  tractor  demonstrations,  talking  to  hundreds 
of  farmers  and  carrying  on  a  national  investigation  through  our  sales  organization  and  by  mail  to  find  the  gas  tractor  needs  of  the  farmers. 
What  an  Authority  Says 
About  Tractors— And  Our  Answer 
Many  conflicting  things  are  being  said  about  tractors  nowadays.  So  it  is  a  fine  thing  when  a  recognized 
authority  devotes  itself  to  the  study  of  gas  tractors  in  order  that  real  advice  may  be  spread  among  the  farmers. 
Many  farmers  are  led  to  think  more  about  the  appearance  of  a  tractor  than  its  work.  Some  are  at¬ 
tracted  by  its  stagey  accomplishments  rather  than  bv  day-in-and-day-out  work.  Others  look  upon  tractors 
as  an  additional  outlay,  rather  than  a  lessening  of  expense  and  an  increase  in  production  and  profits.  Others 
are  baffled  by  the  large  number  of  tractors  on  the  market,  which  seemingly  makes  a  selection  difficult. 
All  these  problems  are  real  ones,  and  we  recognize  just  how  the  farmer  views  the  tractor  situation.  So  we  are 
anxious  to  do  our  part  in  collecting  vital  information  and  transmitting  it  to  you.  You  can  hardly  afford  to  dis¬ 
regard  the  statements  made  below — they  put  the  situation  before  you  in  the  form  of  a  cold,  scientific  analysis. 
What  The  Scientific  American  Says: 
“The  average  farmer,  one  operating  not  over  160  acres 
of  land  and  keeping  probably  not  over  six  work  horses 
or  mules,  besides  young,  driving  and  breeding  stock, 
needs  a  tractor;  one  simple  enough  for  him,  his  son  or 
his  hired  man  to  operate; 
“light  enough  in  weight  to  spare  bridges  and  culverts; 
“low  enough  in  pressure  per  unit  of  ground  surface  to 
avoid  packing  his  well-tilled  land; 
“powerful  enough  to  replace  at  least  five  horses  in 
plowing,  thereby  handling  two  plows; 
“and  priced  not  to  exceed  the  value  of  the  horses  which 
may  be  sold  when  the  tractor  comes  to  the  farm  to  stay. 
“The  Middle  West  has  seen  literally  hundreds  of  minor 
concerns  start,  experiment  and  quit,  perhaps  lasting  long 
enough  to  sell  a  few  engines  and  include  the  customers 
in  the  final  disappointment. 
“Building  a  small  tractor  is  no  child’s  play.  Without 
exception,  the  tractors  so  far  announced  at  sensation¬ 
ally  low  figures  have  either  been  materially  increased 
in  price  or  disappeared  entirely  from  the  market. 
“There  is  a  distinct  tendency  toward  the  four-cylinder 
motor  in  the  higher  types  of  tractors.” 
Speaking  of  the  one  large  wheel  drive,  the  writer  con¬ 
tinues:  “One  difficulty  lies  in  the  fact  that  there  is  no 
second  driver  to  assist  in  case  the  one  strikes  a  soft 
spot,  as  in  a  two- wheel  drive  having  a  differential  that 
may  be  locked. 
“In  the  design  of  one  tractor,  the  drive  wheel  runs  in 
the  furrow  and  undoubtedly  creates  a  hard-pan  similar 
to  the  ‘share  hard-pan’  formed  by  one  horse’s  feet  and 
the  plow  share.” 
What  Case  Says: 
“Our  smallest  tractor,  the  10-20,  like  the  other  Case 
machines,  is  designed  with  the  utmost  simplicity  and 
freedom  from  complicating  parts.  It  is  easy  to  operate 
and  handle. 
“Our  10-20  weighs  4800  lbs. — ranch  less  than  others  of  equal 
capacity. 
“With  the  wei'ght  of  this  tractor  distributed  over  three  wheels, 
running  on  unplowed  ground,  with  a  combined  width  of  40  inches, 
the  packing  is  less  per  square  inch  than  that  of  horses. 
“This  tractor  will  replace  more  than  five  horses,  and  handle 
three  plows,  under  ordinary  conditions. 
“Our  10-20  is  priced  at  $890,  f.  o.  b.  Racine.  Compare  this  with 
the  value  of  horseflesh  in  your  neighborhood. 
“Since  1842  we  have  been  manufacturing  machinery  for  the 
farmer.  Our  first  experimental  tractor  was  built  24  years  ago, 
and  since  that  time  we  have  spent  hundreds  of  thousands  of 
dollars  in  developing  our  present  Case  light  tractors. 
“Backed  by  74  years  of  manufacturing  experience,  particularly 
in  the  tractor  field,  this  10-20  and  all  Case  tractors  represent  values 
which  cannot  be  duplicated,  because  they  are  built  like  other  Case 
products,  to  endure  and  to  produce  results  over  years  of  time. 
“This  is  quite  true  in  the  smaller  types.  The  Case  10-20 
tractor  has  a  four-cylinder  motor,  which  we  believe  is  absolutely 
essential  in  any  light  tractor,  as  conditions  demand  a  well- 
balanced  engiue  to  do  away  with  vibration.  The  motors  are 
built  by  us  exclusively  for  these  tractors. 
“The  second  rear  wheel  of  the  Case  tractor  is  arranged  with  a 
clutch,  operated  from  the  operator’s  seat,  so  that  it  can  be 
clutched  in  and  used  as  a  drive  wheel  in  the  soft  spots  or  on 
hard  pulls. 
“In  this  Case  tractor  the  drive  wheel  is  on  the  unplowed  ground. 
With  a  22-inch  face  the  pressure  of  this  wheel  is  reduced  to  t hat 
less  than  the  pressure  of  horses’  hoofs.  For  instance,  the  ground 
pressure  of  our  10-20  is  but  6'+  pounds  per  square  inch,  while 
that  of  the  average  horse  is  18  pounds  per  square  inch.  The 
pressure  of  our  12-25  is  but  7  pounds  per  square  inch.  Even  our 
20-40  is  but  12%  pounds — all  less  than  that  of  a  horse.” 
Then  Go  Still  Further  in  Your  Investigation 
Only  by  study  and  investigation  can  a  man  acquaint  himself  with  the  merits  of  any  tractor.  Only  by 
studying  Case  features  point  by  point  and  making  comparisons  can  one  realize  how  far  ahead  we  have  gone.  One  must 
study  the  Case  Catalog,  then  the  tractors  themselves.  Then  he  must  review  the  Case  history  and  credit  its  honorable  standing 
among  farmers.  He  must  remember  our  44  branch  houses  and  9,000  dealers,  which  mean  service.  _ 
Of  course,  there  are  many  mechanical  excellencies  in  each  of  the  four  Case  gas  tractors — too  many  to 
explain  on  this  page.  But  here  are  five  important  details  in  the  Case  10-20: 
1.  It  is  adapted  for  all  kiuds  of  farm  work — it  drives  an  18-inch  Case  separator,  hauls  to  market,  cuts  ensi- 
lage,  pulls  binder,  does  road  work,  fills  silo,  works  hay-baler,  pulls  stumps,  crushes  stone,  etc. 
The  sign  of 
mechanical 
excellence 
the  world  over. 
2.  All  its  parts  are  accessible.  Suppose,  for  instance,  you  want 
to  gain  access  to  the  main  bearings.  Merely  remove  the 
covers  for  access  to  crank  case.  No  dismantling  necessary. 
3.  All  working  parts  enclosed  or  fully  protected.  The  trans¬ 
mission  gearing  is  fully  housed  and  runs  in  an  oil  bath. 
4.  Larger  shafts  —  all  high-carbon  steel,  heat  treated.  Also 
larger  bearings. 
5.  Bull  pinion  of  steel— case  hardened.  Next  to  it  is  a  high- 
duty  Hyatt  Roller  Bearing. 
If  you  will  write  today  we  will  send  you  descriptive  matter. 
You  will  then  be  able  to  inform  yourself  on  the  subject  of 
tractors,  and  be  better  able  to  judge  for  yourself.  No  pro¬ 
gressive  farmer  can  miss  being  posted  on  such  a  vital  topic. 
Write  right  now.  (358) 
Leaders  in  Other  Lines  of 
Agricultural  Machinery 
Case  steam  engines,  Case  threshing  ma- 
nant  factor  in  its  own  field.  Write  today  for 
our  complete  Case  Catalog.  It  is  an  album  of 
information  that  should  be  under  the  reading 
lamp  in  every  farm  sitting  room.  It  is  beauti- 
fully  printed,  with  many  interesting  scenes  and 
reproductions  in  color.  No  farmer  should  miss  having  it.  Especially 
when  it  costs  you  only  one  penny  for  a  postal  card  to  get  it.  Merely 
write,  “Send  me  your  general  machinery  catalog."  IT  IS  FREE! 
J.  I.  CASE  THRESHING  MACHINE  COMPANY,  Inc.  (FiS&d)  722  Erie  Street,  RACINE,  WIS. 
