Che  RURAL  N  E  W-Y  O  R  K  E  R 
t»  1 7 
SAFEST  AND  BEST 
From  now  on,  the  Standard  Oil  Company  ot  New 
York’s  best  grade  of  refined  oil  will  be  sold  by  name 
— SOCONY  (So-CO-ny)  Kerosene  Oil. 
It  was  the  Standard  Oil  Company  which  was  responsible 
for  making  kerosene  a  safe  and  reliable  fuel  in  the  early 
days  of  the  petroleum  industry. 
Today  SOCONY,  which  is  the  trademarked  name  .we 
have  given  to  our  best  grade  of  kerosene,  represents  the 
last  word  in  the  refining  of  kerosene  oil. 
All  kerosene  is  not  alike  by  any  means.  And  the  good 
kind  is  enough  better  to  be  decidedly  worth  asking  for. 
II  you  want  the  most  heat  from  your  stoves  and  heaters, 
most  light  from  your  lamps  and  lanterns,  with  complete 
freedom  from  smoke  and  odor,  order  SOCON  Y  Kerosene 
by  name. 
Dealers  who  carry  genuine  SOCONY  Kerosene  Oil  dis¬ 
play  the  SOCONY  sign  in  their  windows.  Look  for  this 
sign.  It  is  the  sign  of  quality  and  the  world’s  best  kerosene. 
Standard  Oil  Cqmpan  yokNew  "York 
NewTforJtrBuffalo 
~  Principal  Offices  w 
Albany  '-Boston 
