©7>e  RURAL  NEW-YORKER 
617 
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pay  Tire  Bills  for  Others - 
— *.  e.,  for  RECKLESS  Drivers 
THIS  to  the  American  who  hates  to  be  “the  Goat’’! 
Tires  CAN  be  sold  on  a  “BUSINESS”  basis,  with  sufficient 
profit  to  both  Manufacturer  and  Dealer,  as  Goodrich  experience 
proves. 
But,  they  can  also  be  sold  on  a  PREMIUM  basis,  whereby  the  “Safe  and 
Sane”  Car-Owner  pays  for  the  Speeding  Propensities,  and  Careless  Driving,  of 
Others  who,  leaning  upon  an  extravagant  “Guarantee,”  knowingly  burn  up 
Tires  in  half  their  natural  Life  and  Mileage. 
Speed-Maniacs  and  Careless-Drivers  may  very  PROPERLY  pay  the  Pre - 
whim  over  normal  Value  (which  is  really  an  Insurance  Premium),  on  fancy- 
priced  Tires. 
Because,  the  Premium  they  pay  may  be  less  than  half  what  other  Care¬ 
ful  Car-Owners  indirectly  contribute  for  them,  when  buying  the  same  brand  of 
Premium-priced  Tires,  and  vmng  them  so  reasonably  that  practically  no  “adjust¬ 
ments”  are.  in  their  case,  demanded,  though  paid  for  in  the  Premiumed  Price. 
A  MERICANS  who  want  their  money's  worth, — who  dislike  to  pay 
f\  for  the  Reckless-driving  extravagance  of  Others , — in  the  price 
Jl  A.  of  their  own  Tires,  should  sit  up  and  take  notice  of  following 
FACTS:— 
The  current  Goodrich  “Fair-List”  price  on  Tires,  is  based  upon  what  it 
costs  the  largest,  and  best  equipped,  Rubber  Factory  in  America  to  'produce 
them. 
No  “Insurance”  Premium  added  to  the  NORMAL  retail  price  of 
Goodrich  Tires,  in  order  to  protect  the  Reckless  Driver  at  the  expense  of  the 
Careful  Driver,  through  a  fancy  List  Price  which  is  high  enough  to  absorb 
that  Premium. 
The  excess  Mileage  each  Goodrich  Tire  is  reasonably  certain  to  deliver , 
when  given  reasonable  care  in  driving,  thus  becomes  clear  “Velvet”  to  the 
Owner  of  GOODRICH  Tires. 
Money  can’t  make,  and  can’t  buy,  better  Tires  of  Fabric  construction, 
than  Goodrich  Safety-Tread  Tires,  as  Test  will  prove. 
And,  money  can’t  buy  the  B.  F.  Goodrich  Co.  to  produce  Tires  which 
would  discredit  the  269  other  lines  of  Rubber  Goods  made  by  the  B.  F.  Goodrich 
Co.,  for  which  its  name  stands  Sponsor. 
COMPARE  prices  on  Goodrich  “Fair-List”  Tires  with  present  prices 
on  any  other  responsible  Tires  in  the  field  bearing  in  mind  that  NO 
“LARGER-SIZED”  Tires  (type  for  type  and  size  for  size)  than 
Goodrich  Black-Treads,  are  made  in  America. 
Then,  Test  out  at  least  ONE  pair  of  Goodrich  black-tread  Tires,  on  their 
pcr-DELIVERED-71A7e  cost  to  you,  against  any  other  Tires  in  the  field,  at  any 
price,  and, — abide  by  the  Result. 
Why  (if  YOU  are  not  a  Reckless  Driver)  should  YOU  pay  MORE  than 
the  “BUSINESS”  price  of  the  Goodrich  Tire,  for  ANY  Fabric  Tire  in  the  field? 
Get  a  sliver  of  the  new  Goodrich  “Barefoot”  Rubber  from  your  nearest 
Goodrich  Dealer  or  Branch. 
THE  B.  F.  GOODRICH  CO, 
Akron,  Ohio. 
NOTICE. 
“No  Concern  in  America  made,  or  sold,  during  its 
latest  fiscal  year,  nearly  so  many  Motor-Car  Tires  as  did 
The  H.  1".  Goodrich  Co. 
"Our  published  Challenge,  still  unanswered,  proves 
this.” 
r 
30x3  l 
.  .  . .  Ford  Sizes . 
p 
f  $10.40 
30x  3^J 
i  $1 3.40 
32  x  3^2  . . 
.$15.45 
33x4,... 
.$22.00 
34x4.... 
..Safety  Tread . 
.$22.40 
36  x  4# . . 
.  .••Fair-List” . 
.$31.60 
37x5.... 
.$37.35 
38x53-,.. 
$50.60 
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