Phone- 192  Recent 
mtMi 
6th  January 
To  the  Managing  Director, 
CADILLAC  MOTOR  CAR  MAN UPAC TURING  CO 
Detroit.  Mich.  Uv  S.  A. 
y Having  in  May  last  decided  to  purchase  a  new  car,  I  was  in  the  usual 
position  of  uncertainty  that  most  would-be  purchasers  are  in  as  to  the  car  one 
oan  get  as  .the  best  value  for  money. 
^ I  happened  to  see  in  the  "Saturday  Evening  Post"  one  of  your  very 
clearly  -  and  to  my  mind  -  very  fairly  worded  advertisements,  and  immediately 
went  to  see  your  polite  and  courteous  Manager,  Mr.  Bennett  ,  with  the  idea  of 
looking  over  the  chassis  of  one  of  your  new  7  seater  8  cylinder  cars  -  I  think 
you  call  it  type  51. 
J)  L  took' my  engineer  with  me  (in  whose  ability  I  place  very  great  con¬ 
fidence)  and  we  had  a  thorough  examination  of  the  chassis  and  loose  parts r  and 
both  came  to  the  conclusion  that  apparently  a  better  constructed  and  more  care¬ 
fully  thought  cut  engine,  etc.  would  be  practically  impossible  to  find.  As  a 
matter  of  fact  I  placed  an  order  with  Messrs. Bennett  for  one  of  your  cars. 
N 
may  add  that  I  have  been  a  very  keen  motorist  since  the  year  1903, 
and  have  possessed  several  cars  of  British  and  French  make,  and  have  at  the  pres¬ 
ent  time  two,  other  English-made  cars  as  well  as  your  8  cylinder, 
v'lt  may  interest  you  to  know  that  we  took  delivery  of  your  car  early  in 
August  last,  and  at  time  of  writing  she  has  done  between  5  and  6  thousand  miles, 
and  up  to  the  present  we  have  never  had  occasion  to  lift  up  the  bonnet,  unless  it 
has  been  to  show  an  interested  motorist  the  details  of  your  engine.  What  I  wish 
to  say  more  particularly  is,  that  in  the  whole  of  my  motoring  experience  I  have 
never  struck  a  car  that  has  given  such  complete  and  general  satisfaction  as  the 
"Cadillac"  has  done,  and  I  feel  quite  entitled  by  my  experience  to  give  an  opin¬ 
ion.  I  do  not  know  whether  it  is  your  firm,  or  another  firm  in  America  that 
makes  use  of  .the  phrase  :  "One  has  not  enjoyed  the  pleasures  of  motoring  until  he 
has  ridden  in  a"...  hut  if  it  is  your  firm,  I  have  the  greatest  pleasure  in  thor¬ 
oughly  endorsing  your  statement:  if  it  is  not  your  firm  that  makes  use  of  the  a- 
bove  phrase  in  its  advertisements,  you  are,  in  my  opinion,  thoroughly  entitled  to 
do  so.  Comparisons  are  always  odious,  but  my  experience  of  the  "Cadillac"  is 
that  it  is  value  for  money  in  every  sense  of  the  word,  which,  I  regret  to  say,  I 
have  never  yet  found  in  the  purchase  of  any  other  car.  It  gives  one  a  certain 
amount  of  pleasure  to  be  able  to  write  about  an  article  that  one  finds  all  right; 
my  previous  experience  of  motor-car3  was  like  taking  a  dip  in  the  lucky  tub  -  you 
paid  your  money  and  you  either  got  a  decent  or  a  bad  car  ;  but  from  what  I  know 
of  several  people  this  side  who  are  the  happy  possessors  of  a  "Cadillac"  I  may 
say  in  all  fairness  to  yourself  ,  that  I  have  never  heard  one  that  had  anything 
detrimental  to  say  about  your  car. 
>You  may  possibly  think  it  strange  that  I  take  the  trouble  to  dictate 
this  letter  to  you  :  you  do  not  know  me,  and  I  do  not  know  you  ;  but  I  think  it 
only  fair  to  yourself  to  let  you  know  that  you  have  at  least  got  one  very  ardent 
admirer  and  happy  owner  of  a  "Cadillac". 
THE  COAT  OF  ARMS 
OF  ANTOINE  DE  LA 
MOT  IIE  CADILLAC 
WHO  FOUNDED  IN 
1701.  UNDER  COMMIS¬ 
SION  FROM  LOUIS 
XJLV.  THE  COLONY 
ON  THE  SITE  WHERE 
NOW  STANDS  T  H  E 
CITY  OF  DETROIT. 
THE  TYPE  S3  CADIL¬ 
LAC  CAR  IS  DISTIN¬ 
GUISHED  BY  THIS 
C  O  A  T  O  P  A  R  M  S 
MOUNTED  UPON  ITS 
RADIATOR. 
I  hope  to  be  in  New  York  the  first  week  in  February  on  my  way  to  Pasa¬ 
dena,  Calif,  and  if  possible  would  like  to  have  an  opportunity  of  looking  over 
your  works  in  Detroit.  Am  not  sure  yet  whether  I  shall  have  time  enough  to  go  to 
Detroit  to  do  so,  neither  do  I  know  whether  you  allow  strangers  to  go  over  your 
works,  but  if  you  do,  I  should  be  very  pleased  indeed  to  do  so  if  possible.  A 
letter  will  find  me  if  addressed  to  the  Waldorf-  Hotel,  5th  Avenue,  New  York. 
Faithfully  yours 
