$1325 
John  W.  Bate  Saves  20% 
And  Thus  Gives  You  26  Extra  Features 
This  is  to  tell  you  how  factory 
efficiency  has  cut  10,000  costs 
on  the  Mitchell  car. 
How  we  build  it  for  half  what 
it.would  have  cost,  even  in  1910. 
How  we  build  it  for  20  per 
cent  less  than  other  factories 
can  build  it  now. 
And  how,  by  those  savings, 
we  give  you  26  extras  which 
you  don’t  find  in  other  cars. 
In  1903 — when  Mitchell  cars  were 
first  built — we  brought  John  W.  Bate 
to  Racine.  He  was  even  then  the 
greatest  expert  in  factory  efficiency 
in  the  metal-working  line. 
Our  vehicle  factory  was  then  70 
years  old.  It  was  a  model  efficiency 
plant.  And  we  started  then  to  make 
our  motor  car  plant  the  most  efficient 
of  its  kind  in  America. 
10,000  Costs  Reduced 
In  the  13  years  since,  Mr.  Bate  has 
reduced  more  than  10,000  motor  car 
costs. 
He  built  this  whoje  plant — cover¬ 
ing  45  acres  —  so  cars  could  come 
through  without  the  loss  of  a  second. 
He  equipped  it  with  2092  labor-saving 
machines— the  most  efficient  ma¬ 
chines  that  are  known  in  this  industry. 
He  has  eliminated  from  the  Mitchell 
almost  every  casting.  In  place  of 
them  he  uses  184  drop  forgings, 
which  are  three  times  as  strong. 
Also  256  steel  stampings,  tough  and 
stanch. 
He  has  invested  $5,000,000  so  fine 
cars  could  be  built  here  for  less  than 
anywhere  else.  No  other  factory 
which  builds  cars  of  this  class  can 
compare  with  it. 
Thus  the  New  Mitchell  combines 
all  the  best  things  brought  out  at  the 
New  York  show.  Its  lines  and  its 
luxuries — its  new  ideas  in  equipment 
— are  the  finest  shown. 
All  this  in  addition  to  the  26  unique 
features  which  other  cars  don’t  offer. 
Not  One  Cent  Wasted  Where  Mitchell  is  First 
Some  motor  car  makers  buy  all 
their  parts.  Most  makers  buy  the 
larger  share.  But  98  per  cent  of  this 
Mitchell  car  is  built  in  this  model 
plant.  Thus  we  save  under  others 
from  20  to  40  per  cent. 
Part  of  this  saving  is  shown  in  our 
price.  No  other  high-grade  Six  of 
the  Mitchell  size  sells  at  the  Mitchell 
price. 
The  rest  of  the  saving  pays  for  26 
extras.  We  give  you  26  features 
which  others  don’t  offer.  No  car  in 
our  class  has  more  than  two  of  them. 
No  car  at  any  price  has  more  than 
four. 
Go  see  these  extra  features.  You 
will  want  every  one  of  them.  And 
you  will  not,  we  think,  buy  a  car 
which  omits  them. 
257  Cars  in  One 
This  New  Mitchell  model  came  out 
April  15  —  from  four  to  eight  months 
later  than  other  current  models. 
This  model  was  completed  after  the 
New  York  Show.  There  our  experts 
and  designers  examined  257  new 
models.  And  they  picked  out  the  best 
of  the  new  styles  in  all  of  them — from 
ours  and  from  others— in  body  design 
and  equipment. 
In  ease  of  riding  the  Mitchell  car 
stands  first.  Any  Mitchell  dealer  can 
prove  that  in  five  minutes.  No  other 
car  in  the  world  contains  the  Bate 
cantilever  springs. 
The  Mitchell  rides  the  roughest 
road  as  a  boat  rides  waves.  This 
comfort  will  astound  you. 
The  Mitchell  stands  first  as  regards 
durability.  Six  Mitchell  cars  have 
averaged  164,372  miles  each.  In  ordi¬ 
nary  driving  that  is  more  than  30 
years’  service. 
The  Mitchell  is  the  easiest  car  to 
drive.  That’s  because  of  its  oversize 
steering  parts.fitted  with  ball  bearings. 
The  Mitchell  is  long  and  roomy  — 
127-inch  wheelbase.  It  is  powerful. 
In  every  way  it  gives  greater  value 
than  other  Sixes,  because  of  our  fac¬ 
tory  economies.  And  it  includes  26 
features — all  costly  and  important — 
which  other  cars  don’t  offer. 
Let  the  nearest  Mitchell  dealer 
show  these  extras  to  you.  He  has 
this  new  model  now.  If  you  don’t 
know  him,  ask  us  for  his  name. 
Six  cylinders  —  high-power,  high¬ 
speed  motor — 127-inch  wheelbase. 
Anti-skid  tires  on  rear.  Complete 
modern  equipment,  including  motor- 
driven  tire  pump. 
Cl  O  C  F.  O.  B.  Racine  for  5- 
-»•  Passenger  Touring  Car 
or  3-Passenger  Roadster.  7-Passen¬ 
ger  Body  $35  Extra  New  Mitchell 
Eight,  $1450  f.  o.  b.  Racine. 
Racine,  Wis,  U.  S.  A. 
