The  "Barefoot 
WHEN  you  take  your  Shoes  off  tonight  do  this: 
— Bear  your  weight  on  your  right  Foot  and,  with¬ 
out  lifting  it  off  the  floor,  press  it  forward  and  back¬ 
ward  firmly. 
Then  observe  that  only  the  bony  and  muscular  Structure  of  your 
Foot  moves  forward  and  backward,  while  its  Sole  stays  fixed  on  the 
floor. 
That  demonstrates  the  rolling  motion  of  flesh  and  muscle,  the 
elastic  Cushion  quality  which  reduces  friction  in  walking,  and  prevents 
slipping  (backward,  forward,  or  sideways). 
It  supplies  that  CLING  quality,  which  gives  Traction  without 
Friction. 
It  protects  the  Bones  and  Sinews  of  the  Foot  against  the  Wear 
and  Tear  of  action,  as  a  lubricant  protects  Metal  moving  parts,  while 
providing  the  wonderful  ‘‘Barefoot”  hold  on  slippery  surfaces. 
That  ROLLING  MOTION,  then,  is  the  ideal  aimedat  in  thisClingy, 
Springy,  and  Stretchy  black  ‘'Barefoot’ 9  Rubber  of  1916  Goodrich  Tires. 
CONSIDER  now  the  means  by  which  many  Tires  have  been 
given  maximum  Traction, — i.e.,  by  means  of  a  “sand- 
papery”  texture  in  the  Rubber  of  their  Anti-Skid  Treads. 
Every  time  the  Brakes  are  put  on,  to  make  such  Tires  grip  the 
road,  the  relatively  hard,  unyielding,  and  comparatively  brittle,  texture 
of  the  Rubber  in  their  Treads  causes  these  Treads  to  grind  away  on  the 
pavement,  to  WEAR  OUT  fast  at  the  point  of  contact. 
The  sudden  efficiency  of  their  grinding- Traction  also  tugs  so 
sharply  on  the  Rubber  Adhesive  between  the  layers  of  Fabric  in  Tire  as 
to  separate  these  layers. 
There  is  little  “give”  to  them*-*  just  as  there  is  little  “slide”  to 
them. 
So,  they  gain  Traction  at  the  expense  of  Mileage. 
Naturally  such  Tires  require  a  great  BULK  of  such  Rubber  in 
order  to  deliver  reasonable  Mileage  before  worn  out. 
And,  therein  they  differ  radically  from  GOODRICH  “Barefoot” 
Tires. 
Because, — the  Safety-Tread  on  Goodrich  Tires  is  made  of  “Bare¬ 
foot-Rubber,”  anew,  and  exclusive  compound  which  discards  all  un¬ 
necessary  whitish  “frictional”  ingredients  that  are  heaviest  and  inert, 
as  proved  by  its  lighter  weight. 
HERE  is  how  it  acts  in  Automobiling, — 
— When  the  weight  of  the  Car  bears  on  this  clinging 
“ Barefoot-Rubber ”  Tread,  and  the  powder  is  applied  to  go 
ahead  or  reverse,  the  wonderful  stretch  in #the  “Barefoot”  Rubber 
Sole  (or  Tread)  of  the  Goodrich  Tire  acts  as  a  sort  of  Lubricant  between 
the  Fabric  Structure  of  the  Tire  and  the  Road. 
Then,  the  Barefoot-Rubber  “Toes,”  of  the  Goodrich  Safety-Tread 
Tire,  CLING  to  the  pavement  (instead  of  grinding  against  it),  in  such 
manner  as  your  Bare  Foot  would  cling  to  a  slippery  surface — without 
Grind,  and  so,  with  the  minimum  of  Frictional  Heat  or  Wear  for  maxi¬ 
mum  Traction. 
Goodrich  “Barefoot-Rubber”  is  now  made  into  Goodrich  FABRIC 
Tires, — Goodrich  Silvertown  Cord  Tires,  —  Goodrich  Inner  Tubes, — 
Goodrich  Truck  Tires, — Goodrich  Motor  Cycle,  and  Bicycle,  Tires,  as 
well  as  into  Goodrich  Rubber  Boots,  Over-Shoes,  Soles  and  Heels. 
Get  a  Sliver  of  it  from  your  nearest  Goodrich  Branch,  or  Dealer. 
Stretch  it  thousands  of  times,  but  break  it  you  can’t. 
That’s  the  Stuff  that  GOODRICH  Black-Tread  Tires  are  made  of. 
GOODRICH 
Ford  Sisea 
THE  B.  F.  GOODRICH  CO , 
Akron,  Ohio . 
