The  more  a  man  knows  about 
motor  cars,  the  more  eager 
he  is  to  own  a  Cadillac 
It  is  a  world  of  new  beauty,  and  of  fewer 
limitations. 
Where,  before,  he  felt  restricted,  he  no.v  feels 
the  utmost  freedom. 
The  fascination  of  driving,  which  had  faded 
somewhat,  returns  with  renewed  charm. 
He  finds  that  his  Cadillac  possesses  an 
abundance  of  reserve  power,  instantly  at 
his  command. 
He  finds  that  it  does  more  of  the  things  which 
he  wants  his  car  to  do. 
Hefindsthat  it  runsmore  slowly  ondirect  drive, 
and  does  it  without  expert  manipulation. 
He  finds  that  it  negotiates  bad  roads  better, 
more  easily,  with  less  attention,  and  with 
greater  comfort  to  himself  and  passengers. 
He  finds  that  it  is  much  easier  to  handle  and 
control,  and  that  after  a  long  drive,  instead 
of  being  exhausted,  he  is  rested  and  invig¬ 
orated. 
He  finds  that  hills  which— in  the  past — had 
compelled  his  car  to  strain  and  labor,  now 
seem  almost  to  melt  away  before  him. 
The  thrill  which  attended  the  first  “speeding 
up”  was  never  so  pronounced  as  that  which 
surges  through  him  as  he  feels  the  quick 
response  of  the  Cadillac’s  engine. 
The  confidence  which,  before,  was  buoyed  up 
by  the  belief  that  his  car  was  a  “good”  car, 
is  now  a  permanent  conviction  that  he 
owns  a  car  which  has  made  history,  whose 
prestige  is  an  asset,  and  whose  performance 
is  unapproached. 
He  is  no  longer  merely  a  motor  car  owner. 
He  is  a  Cadillac  owner. 
WHEN  a  man  becomes  the  owner  of  his 
first  motor  car,  even  an  inferior  product 
represents  to  him — for  the  time  being 
-the  acme  of  elegance  and  the  height  of 
enjoyment. 
It  is  such  an  innovation  that  he  feels  almost 
as  if  he  were  living  in  a  new  world. 
He  revels  in  its  achievements. 
He  excuses  its  faults  and  dismisses  any  fore¬ 
bodings  which  may  arise  in  his  mind — with 
the  honest  belief  that  it  is  a  good  car. 
But,  after  a  while,  conditions  change. 
He  makes  observations;  he  contrasts  his  car 
with  others  which  he  might  have  owned — 
and  the  contrast  disturbs  him. 
Now  that  his  first  enthusiasm  of  owning  a  car 
has  faded,  he  begins  to  feel  that  his  car  is 
not  entirely  befitting  his  station,  and  that  it 
does  not  measure  up  to  the  standard  of  what 
he  would  like  it  to  be. 
He  inquires  into  the  merits  of  various  cars — 
he  traces  their  “ancestry.” 
And,  as  he  becomes  more  familiar  with  motor 
cars  in  general,  the  greater  becomes  his 
desire  to  own  a  Cadillac. 
He  recognizes,  in  the  Cadillac,  the  car  that 
has  been  passing  him  on  the  roads  and  on 
the  hills. 
He  recalls  the  testimony  of  shop  men  about 
the  very  few  Cadillacs  which  come  under 
their  care. 
And,  ultimately,  he  graduates. 
He  becomes  a  Cadillac  owner. 
He  lives  over  again  the  enthusiasm  of  his  first 
days’  motoring. 
Driving  a  Cadillac  is  such  an  advance  over 
his  previous  experience  that,  again,  he  feels 
as  if  he  were  in  a  new  world. 
CADILLAC 
EIGHT- 
CYLINDER, 
SEVEN 
PASSENGER 
CAR 
PRICE 
$20S0 
F.  O.  B. 
DETROIT 
If  you  are  not  acquainted  with  the  Cadillac  dealer  in  your  locality,  write  to  us 
