MID-YEAR  MODEL 
73  NEW  IDEAS 
S  I  X 
$1325  F.  O.  B.  RACINE 
WITH  26  EXTRA  FEATURES 
2000  yi>r  New  York 
The  Smartest  CYl  Ever  Shown  There,  They  Say 
The  first  Mid-Year  Mitchells  ar¬ 
rived  in  New  York  about  April  15. 
This  model  brought  out  73  new 
attractions.  It  combined  all  the  best 
ideas  from  257  nevv-season  designs 
exhibited  at  the  January  Shows. 
It  had  26  extra  features  which 
other  cars  omit.  No  car  on  the 
market,  we  think,  has  more  than 
four  of  them. 
This  New  Mitchell,  complete  and 
exquisite,  won  a  sensational  wel¬ 
come.  The  critical  New  Yorkers 
crowded  the  showroom  to  see  it. 
And  our  New  York  dealers  placed 
with  us  an  order  for  2000 — worth 
$2,700,000. 
How  Can  the  Mitchell 
Give  So  Much? 
The  first  question  asked  when 
men  see  this  car  is,  ‘‘How  can 
Mitchell  do  it?” 
How  can  we  give  such  size,  power 
and  luxury  for  $1325  ?  How  can  we 
afford  to  combine  in  one  car  all  the 
new  details  and  touches?  How  can 
we  add  these  26  costly  extras  with¬ 
out  any  added  price? 
Our  answer  is,  John  W.  Bate. 
Due  to  Efficiency 
John  W.  Bate,  the  great  efficiency 
engineer,  has  completed  here  a 
model  automobile  plant.  It  covers 
acres,  and  every  building  is  of 
his  designing. 
He  has  equipped  these  buildings 
with  2092  up-to-date  machines.  The 
total  investment  is  nearly  $5,000,000. 
We  build  in  this  plant  98  per  cent 
of  the  car.  We  build  it  for  half 
what  it  would  have  cost  under  old- 
time  methods.  All  of  our  extras — 
things  you  don’t  find  in  other  cars 
— are  paid  for  from  these  savings. 
John  W.  Bate’s  Ideas 
Mr.  Bate  also  applied  his  effi¬ 
ciency  methods  to  the  Mitchell  car 
itself.  He  stands  for  simplicity, 
lightness  and  strength.  And  our  last 
two  models  show  the  final  result. 
Castings  are  almost  eliminated. 
They  are  heavy  and  brittle.  In¬ 
stead,  the  New  Mitchell  has  440 
drop  forgings  and  steel  stampings. 
They  are  tough  and  stanch  and 
light. 
The  car  has  a  wealth  of  Chrome- 
Vanadium  steel.  It  has  a  new-type 
steering  gear  fitted  with  ball  bear¬ 
ings.  It  has  the  “Easy  gear-shift.” 
1  ITS  f.  o.  b. 
JL  O  Racine 
For  5-Passenger  Touring  Car 
or  3-Passenger  Roadster 
7-Passenger  Touring  Body  $35  Extra 
High-speed  economical  Six — 48  horsepower — 
127-inch  wheelbase.  Complete  equipment  includ¬ 
ing  20  extra  features. 
/  •  .  t  <  \  '  ,  .  .  ' 
These  make  it  the  easiest  car  to 
drive. 
It  is  the  only  car  with  Bate  canti¬ 
lever  springs,  which  make  country 
roads  like  pavement.  There  was 
never  a  car  so  comfortable. 
It  has  a  power  tire  pump,  rever¬ 
sible  headlights,  dashboard  engine 
primer  —  all  the  known  conve¬ 
niences. 
It  has  a  22-coat  body  finish — ten- 
inch  seat  springs  —  soft  -  finished 
leather  upholstery. 
Mr.  Bate  once  said,  “Never  shall 
my  name  be  connected  with  this  car 
until  it  gives  a  matchless  value.” 
Now  that  time  has  come. 
30-Year  Service 
The  engineers’  ambition  used  to  be  to 
build  a  five-year  car.  Now  Mr.  Bate  has 
aimed  at  a  lifetime  car. 
We  know  of  six  Mitchell  cars  which  have 
averaged  164,372  miles  each,  or  over  30  years 
of  ordinary  service.  One  Mitchell  has  218,734 
miles  to  its  credit. 
In  the  past  two  years  many  great  engineers 
have  selected  the  Mitchell  for  their  persona! 
car.  Your  dealer  has  a  list  of  37 — men  of 
national  fame — who  have  done  this. 
So  you  will  find  here  the  handsomest,  most 
complete  car  on  exhibit.  You  will  find  a 
mechanical  masterpiece.  Behind  this  car  is 
an  82-year-old  concern,  which  has  spent  13 
■years  to  develop  a  car  like  this. 
If  you  don’t  know  the  nearest  Mitchell 
dealer,  ask  us  his  name.  , 
MITCH  ELL- LEWIS  MOTOR  CO. 
Racine,  Wis,,  U.  S.  A. 
