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New  Mid-Year  M'  £*1 
257  CARS  IN  C&T 
700  Improvements— Cost  Cut  50% 
by  John  W.  Bate,  the  Efficiency  Engineer 
This  Mid-Year  Mitchell  shows 
the  final  result  of  what  efficiency 
means  in  car  building. 
It  is  the  17th  Mitchell  model 
built  by  John  W.  Bate,  each  better 
than  the  one  before  it.  It  is  offered 
by  a  concern  which  for  82years  has 
stood  for  the  best  that  waspossible. 
$5,000,000  Invested 
The  Mitchell  motor  car  factory 
now  represents  an  investment  of 
$5,000,000.  It  was  built  by  John 
W.  Bate,  the  efficiency  expert,  to 
build  Mitchell  cars  economically. 
It  has  thousands  of  up-to-date, 
time-saving  machines.  Bysplendid 
methods  it  has  cut  the  cost  on 
10,000  operations.  This  New 
Mitchell  is  built  here  for  just 
about  half  what  it  would  have  cost 
six  years  ago. 
As  a  result,  you  get  in  this 
Mitchell  by  far  the  greatest  car 
soldaroundthisprice.  Andyou  get 
26  extras,  nearly  all  of  them  fea¬ 
tures  which  even  costly  cars  omit. 
700  Parts  Made  Better 
Mr.  Bate  and  his  staff  have  spent 
years  and  years  in  bringing  this 
car  to  perfection.  They  have 
taken  up  part  by  part. 
They  have  attained  utter  sim¬ 
plicity,  wonderful  lightness  and 
matchless  accessibility. 
They  have  displaced  castings  by 
steel,  much  lighter  and  tougher. 
The  latest  Mitchell  has  440  parts 
which  are  either  drop  forged  or 
steel  stamped. 
They  are  using  a  wealth  of 
Chrome- Vanadium  steel,  to  get 
maximum  strength  and  endur¬ 
ance.  For  safety’s  sake,  all  steer¬ 
ing  parts  are  made  of  Chrome- 
Vanadium.  And  for  easy  driving 
they  are  fitted  with  ball  bearings. 
Some  30-Year  Records 
The  wondrous  endurance  at¬ 
tained  in  this  car  is  shown  by  these 
mileage  records. 
One  Mitchell  car  —  built  by 
John  W.  Bate— has  run  218,734 
miles.  Six  Mitchell  cars  have 
already  averaged  164,372  miles 
each.  That  is  more  than  30  years 
of  ordinary  service. 
Mr.  Bate  argues  for  lifetime 
cars.  He  says  cars  should  last 
like  watches.  And  the  cars  he  has 
built  have  broken  all  records  for 
endurance  in  the  hands  of  owners 
No  Broken  Springs 
The  Mitchell  is  the  only  car  with 
Bate  cantilever  springs.  Th  ey 
€  t  lO  C  F.  o.  b. 
tfl)  A  *3  Z*  Racine 
For  5-Passenger  Touring  Car 
or  3-Passenger  Roadster 
7-Passenger  Touring  Body  $35  Extra 
High  -  Speed  economical  Six  —  48  horse¬ 
power  —  127  -  inch  wheelbase.  Complete  equip¬ 
ment,  including  26  extra  features. 
make  this  the  easiest-riding  car  in 
the  world.  Not  one  of  these 
springs  in  all  their  history  has 
ever  yet  been  broken. 
Broken  springs  would  come  back 
to  us,  so  we  know  this  for  a  fact. 
The  Mitchell  has  a  power  tire 
pump.  You  don’t  pump  the  tires 
by  hand.  It  has  reversible  head¬ 
lights,  a  light  in  the  tonneau,  a 
locked  compartment  for  valuables, 
an  engine  primer  fight  in  front  of 
the  driver.  These  are  some  of  the 
features  which  other  cars  lack. 
There  are  26  in  all. 
The  Engineers’  Choice 
Famous  engineers,  when  they 
buy  cars  for  themselves,  are  choos¬ 
ing  this  Bate-built  Mitchell.  Your 
Mitchell  dealer  has  a  long  list  of 
them — men  known  the  country 
over.  That  fact  shows  how  the 
greatest  experts  regard  this  en¬ 
gineering  marvel.  And  what  they 
think  of  John  W.  Bate. 
All  the  New  Ideas 
This  Mid-Year  Mitchell  was  completed 
after  the  New  York  Shows.  It  combines 
all  the  best  ideas,  in  design  and  equip¬ 
ment,  found  in  257  show  models. 
Yon  will  see  in  this  Mitchell  more  new 
ideas,  more  luxuries  and  beauties  than 
any  other  car  embodies. 
When  you  buy  a  car  to  keep  you  want 
a  car  like  this.  So  prove  it  out.  If  you 
don’t  know  the  nearest  Mitchell  dealer, 
ask  us  for  his  name. 
MITCHELL-LEWIS  MOTOR  CO. 
Racine,  Wis.,  U.  S.  A. 
