INCREASED  PRODUCTION  AND  STANDARDIZED  MANUFACTURING 
PERMIT  REMARKABLY  LOW  PRICE 
THE  prices  of  Maxwell  Cars 
are  again  reduced — $595  for  the 
touring  car  and  $580  for  the 
roadster — effective  July  1,  1916. 
Only  the  price  is  changed  —  not  the 
car. 
Greatly  increased  production 
reduces  our  manufacturing  cost 
per  car. 
Standardized  manufacturing  — 
only  one  Maxwell  chassis — makes 
possible  further  production  economy. 
By  reducing  the  price  we  also 
reduce  the  selling  expense. 
Thus  the  Maxwell  owner  gets  the 
most  actual  intrinsic  value  for  his 
expenditure. 
Bear  in  mind  that  the  Maxwell 
is  the  World’s  Champion  Endurance 
Car.  Its  genu  nine  through-and- 
through  merit  has  been  established 
beyond  question  or  doubt. 
The  Maxwell  has  lowered  many 
records  for  gasoline  and  oil  consump¬ 
tion.  It  is  everywhere  recognized 
as  one  of  the  most  economical  cars 
to  maintain. 
These  facts,  considered  along  with 
the  remarkably  low  price  now  quoted, 
make  the  Maxwell  the  one  big 
automobile  value  of  all  time. 
This  announcement  will  be  read 
by  hundreds  of  automobile  deal¬ 
ers  as  well  as  prospective  retail 
buyers.  To  those  dealers  who  wish 
to  know  if  there  is  any  open  ter¬ 
ritory,  we  will  say  that  Maxwell 
sales  contracts  for  1916-17  are 
being  signed  now  by  our  traveling 
salesmen.  There  will  be  some 
changes — particularly  in  the 
allotment  of  territory.  Therefore, 
interested  dealers,  wherever 
located,  should  write  us  now. 
WHAT  THE  MAXWELL 
PRICE  INCLUDES 
Long-stroke,  high  speed,  four-cylinder  motor;  ZO 
to  Z5  miles  to  the  gallon  of  gasoline  (average  . 
Irreversible  steering  gear;  automatic  motor  lubri¬ 
cation  by  splash  and  pump;  500  to  1.000  miles  to  gallon 
of  oil. 
Thermo-syphon  cooling. 
A  running-in-oil  clutch,  so  smooth  a3  to  make  the 
driving  of  a  novice  as  free  from  gear-clashing  as  that 
of  a  seasoned  driver. 
Tall,  narrow,  racing-type  radiator,  Maxwell-made. 
Maxwell-made  axles — I-beam  front  and  semi-floating 
rear;  heat-treated  alloyed  steel. 
Gasoline  tank  in  cowl;  short,  accessible  gas  line  to 
carburetor. 
Maxwell-made  stream-line  body,  well  finished  in 
every  detail.  Deep,  comfortable  upholstery. 
30  x  3!<I  tires  all  around,  non-skid  on  rear;  average 
life  from  8,000  to  10,000  miles.  Demountable  rims. 
Tire  carrier  at  rear,  with  extra  rim. 
Substantial,  Maxwell-made  crowned  fenders  aud 
linoleum-covered  running  boards. 
Electric  starter,  electric  lights,  electric  horn. 
High-Tension  Magneto,  an  independent  source  of 
ignition. 
One-Man  top  with  quick-adjustable,  storm  proof 
curtains. 
Rain-vision,  adjustable,  ventilating  windshield. 
High-grade  speedometer. 
The  Maxwell  Touring  Car  is  a  full  five-passenger  car. 
Every  Maxwell  model  seats  comfortably  the  number 
of  passengers  which  it  is  rated  to  carry. 
Compare  these  Maxwell  features  with  those 
of  cars  sell  in  g  at  higher  prices. 
SEND  FOR  NEW  CATALOG — This  new  book  is  different  from  the  ordinary 
automobile  catalog.  It  not  only  illustrates  and  describes  Maxwell  Cars  but  it 
also  tells  an  interesting  story  about  the  Maxzvell  Institution.  Just  write 
( plainly )  your  name  and  address  and  send  this  clipping  to  Dept.  L  Maxzvell 
Motor  Company,  Detroit,  Mich. 
Motor  Company  *  Detroit, Mich. 
