What’s  Going  On 
, — in  the  automobile  industry 
TK7  ^mobile  has  come  into  your  life  per- 
rr  *^T  Hy — or  it  soon  will — to  serve  you 
day  ir  ^  day  out,  on  down  through  the  years. 
I'  jeal  is  irresistible. 
7  fundamental  factor  in  the  affairs  of 
mo  &  everyday  life. 
£  ne  car  you  now  select  you  are  casting 
yc  v?  t  with  the  fortunes  of  some  one  producer 
— or  should  be — for  it  entails  needless  expense 
to  switch  from  one  make  of  car  to  another. 
It’s  time  to  “get  right”  on  the  automobile 
question. 
So  it  is  important  to  know  what’s  going  on 
in  the  automobile  industry — more  important 
than  ever  before. 
Automobile  producers  have  settled  down  into 
three  fairly  clearly  defined  groups. 
Whether  you  own  and  drive  your  car  on  an 
extravagant  or  an  economical  basis  depends  first 
upon  which  group  you  cast  your  lot  with. 
You  can  drift  into  extravagance  by  following 
either  of  two  groups,  both  of  which  make  a  strong 
appeal  to  the  unwary. 
•h 
To  follow  one  of  these  groups  is  to  fall  into 
the  extravagance  of  cheapness — the  appeal,  of 
course,  is  price. 
The  extravagantly  cheap  cars  are  necessarily 
undersized — too  small  for  comfort  and  as  a  rule 
lack  equipment. 
You  begin  by  buying  at  retail  prices  the 
needed  equipment. 
Before  you  are  through  you  have  spent  the 
price  of  a  better  car. 
And  in  the  end  you  sell  out  or  trade  in,  take 
your  loss  and  charge  it  up  to  experience. 
•b  ►!- 
In  casting  your  lot  with  the  ot'her  of  these 
two  groups  you  fall  into  the  other  extreme  of 
extravagance. 
The  appeal  is  individuality — exclusiveness. 
This  group  embraces  the  great  majority  of 
producers  but  their  output  is  small  so  they  do 
not  provide  the  machinery  and  facilities  for  large 
production. 
They  must  perform  laboriously  and  expen¬ 
sively  by  hand  many  operations  which  could  be 
done  better,  quicker,  more  uniformly,  accurately 
and  economically  by  great  machines. 
The  price  of  these  cars  must  cover  extra¬ 
vagant  manufacturing  and  selling  costs. 
And  upkeep  is  correspondingly  expensive  for 
garage  men  are  unfamiliar  with  these  cars  and 
service  charges  run  high  because  mechanics  must 
spend  as  much  time  learning  what  to  do  and 
how  to  do  it  as  in  actually  doing  the  work. 
•h  *i* 
The  third  group  comprises  thelarge  producers 
of  quality  cars. 
The  Willys-Overland  Company  is  by  far  the 
largest  producer  in  this  group. 
Season  after  season,  for  many  years,  the 
Overland  output  has  far  exceeded  that  of  any 
other  producer  in  this  class. 
As  the  Overland  output  has  been  greater, 
Overland  material  cost,  manufacturing  cost 
advertising  and  selling  costs  have  been  corres- 
Catalogues  on  request. 
pondingly  lower,  per  car,  than  that  of  any  other 
producer  in  this  class. 
And  we  have  always  given  buyers  the  benefit 
of  our  lower  costs. 
Certain  it  is  that  we  have  led  the  way  in  all 
the  great  price  reductions  which  have  finally 
placed  quality  cars  within  the  reach  of  the  many. 
Certain  it  is  that  those  who  have  followed  the 
Overland  fortunes  from  the  beginning  have 
owned  and  driven  their  cars  on  a  more  economi¬ 
cal  basis  than  those  who  have  followed  any  other 
producer.  *  *  * 
Past  performance  is  the  best  promise  of 
future  performance,  and  several  very  great 
advantages  of  the  present  point  to  future  advant¬ 
age  for  those  who  cast  their  lot  permanently 
with  Overland. 
Between  the  small,  light  Overland  Roadster 
and  the  Willys-Knight  Limousine  at  prices  rang¬ 
ing  between  approximately  six  and  eighteen 
hundred  dollars,  you  have  the  most  complete 
opportunity  for  selection  within  the  entire 
“economy  range” — excluding  both  the  extrava¬ 
gant  ranges  of  the  cheap  and  of  the  fanciful, 
which  fall  outside  any  true  idea  of  economy. 
From  season  to  season  you  may  switch  from 
one  car  to  another  as  fancy  or  expediency  may 
dictate,  and  without  the  needless  loss  entailed 
by  changing  from  one  make  of  car  to  another. 
Whether  you  buy  the  small  four  cylinder 
Overland  or  a  larger  Overland  Four,  the  big 
Overland  Six  or  a  Willys -Knight,  you  get  the 
lowest  possible  first  cost  for  a  car  of  its  class — 
the  result  of  the  greatest  production  attained  in 
quality  automobiles. 
And  just  as  standardized  manufacturing 
methods  applied  to  the  largest  output  have 
resulted  in  lowest  possible  first  costs — 
So  also  have  standardized  service  methods 
applied  to  the  largest  number  of  running  cars 
resulted  in  minimum  upkeep  costs. 
Not  only  are  Overland  service  stations  every¬ 
where,  but  garage  men  and  mechanics  every¬ 
where  have  twice  the  experience  and  knowledge 
of  Overlands  as  they  have  of  any  other  car 
because  there  are  about  twice  as  many  Overlands 
running  as  there  are  of  any  other  make  of  cars 
of  the  same  class. 
And  the  inevitable  result  is  economy,  for 
everywhere  men  know  Overlands  and  the  quick¬ 
est  and  shortest  way  to  render  almost  any  service 
in  connection  with  them. 
*1*  -b  -b 
So,  if  true  values  sway  you — true  values  in 
every  phase  and  all  phases  wherein  the  auto¬ 
mobile  touches  your  life — then  consider  these 
things  and  reach  your  decision  and  with  your 
purchase  this  season  cast  your  lot  permanently 
with  those  who  have  established  and  are  continu¬ 
ing  to  establish  these  very  real  and  true  values 
which  determine  true  automobile  economy. 
See  the  Overland  dealer  now.  Talk  matters 
oyer  with  him  frankly.  He  will  help  you  from 
his  rich  experience,  to  decide  which  Overland 
or  Willys-Knight  will  serve  your  particular  needs 
with  greatest  economy. 
Get  right  on  the  automobile  question. 
Please  address  Dept.  713 
The  Willys-Overland  Company 
Toledo,  Ohio 
