The  “Best  Thing” 
About  Reo  Cars 
The  New  4-passenger  Reo  Six  Roadster, 
$ 1150 
The  Neu;  Reo  Six  7-passenger  Sedan ,  $1750 
"THE 
gold  standard 
V  OP  VALUES^ 
IT  MEANS  MONEY  in  pocket  for  you  in  years  to  come — as  well  as 
satisfaction  from  the  day  you  do  get  your  Reo. 
REO  MOTOR  CAR  COMPANY 
REO  MOTOR  TRUCK  COMPANY 
Factories:  Lansing,  Mich. 
161-B 
The  New  Four -Cylinder,  3-passenger  Reo 
Roadster,  $875 
IT' WOULD  BE  DIFFICULT  to  say  Just  what  is  the  “best  thing”  about 
Reo  automobiles  and  Reo  motor  trucks. 
ONE  WOULD  SAY  “the  service  that  goes  with  every  Reo.”  Another 
would  say  “uniform  excellence”  is  “the  best  thing”  about  Reos. 
BUT  WE  WOULD  say  without  a  second’s  hesitation  that  one  of  the 
best  things  is  the  fact  that  every  Reo  model  is,  long  has  been,  and  long 
will  be,  standard. 
FOR  IT  DOESN’T  MATTER  when  you  buy  a  Reo — in  season  or  out — 
this  year,  last  year  or  next  year — you  have  a  car  that  is  standard  and 
the  depreciation  of  which  is  less  than  that  of  any  other  automobile  of 
similar  price  or  passenger  capacity. 
YOU’D  SAY  REO  QUALITY  was  probably  the  “best  thing”  about 
Reos — and  of  course,  there’s  no  gainsaying  that. 
REO  QUALITY  at  Reo  prices  is  universally  recognized  as  “The  Gold 
Standard  of  Values.” 
THAT  IS  THE  BASIS  of  Reo  prosperity,  Reo  demand  and  Reo  reputa¬ 
tion,  of  course. 
BUT  REOS  RUN  TRUE  TO  FORM  always, 
good  car — no  matter  what  year  it  was  made. 
IF  IT’S  A  REO  there’s  always  a  fixed  value  for  it  in  the  new,  or  in  the 
“used  car”  market. 
IS  IT  A  NEW  REO — it  will  command  a  premium.  “You  were  lucky  to 
get  a  Reo,”  is  an  expression  a  new  owner  hears  frequently. 
FOR  EVERYBODY  KNOWS  that  the  demand  for  Reos  is  always 
greater  than  the  factory  output — always  has  been. 
IS  IT  A  1911  MODEL — any  dealer  will  tell  you  its  present  value — and 
they  won’t  differ  five  per  cent  in  their  estimates. 
THAT’S  THE  REMARKABLE  difference  between  Reos  and  other 
cars — with  only  one  exception.  And  that  isn’t  a  competitor  of  Reo. 
CONSIDER  THIS  most  carefully  in  your  selection  of  a  car — this  fact, 
that  every  Reo  model  is  standard  from  season  to  season. 
IT  IS  A  STAPLE,  not  a  novelty,  you  buy  when  you  buy  a  Reo. 
BUT  OTHERS  MAKE  good  cars — in  spots.  By  fits  and  starts  as  it 
were.  This  year  a  good  model;  last  year  one  they  are  not  so  proud  of; 
and  next  year — who  knows? 
THERE’S  SO  LITTLE  consistency  in  the  past  performances  of  most  of 
them,  none  can  predict  the  future  with  any  degree  of  accuracy. 
If  it’s  a  Reo  then  it’s  a 
AND  IF  YOU  DO  have  to  wait  a  few  days  for  a  Reo,  whereas  you  can 
get  other  makes  right  off  the  floor — remember  there’s  a  reason,  and 
that  reason  is  the  best  possible  reason  why  you  should  select  a  Reo  for 
yours. 
The  New  Reo  the  Fifth," The  Incomparable 
Four,”  $875 
2-ton  Reo  T"  ,:k  ( Chassis  only, 
with  Driver's  i.  4  and  Cub $1650 
(All  Prices  arc  f.  o.  b.  Lansing,  Michigan) 
I  The  New  Four-Cylinder  Reo  Enclosed  Car, 
f 1025 
The  New  7-passenger  Reo  Six  Touring 
Car,  $1150 
1500-pound  Reo  “ Speed  IF  agon,”  $1000 
IIIIIIIIIIIIHimmill* 
