The  fneompuruble  four,"  f07S,  /.  o ,  b,  Lunaina 
The  Hew  Hev  the  Fifth, 
DOUBTLESS  YOU’VE  WONDERED — knowing  as 
you  do,  how  absolutely  dependable  are  Reo  cars — 
how  free  from  troubles  and  how  low  in  upkeep  cost: 
YOU’VE  WONDERED  wherein  lay  the  secret  of  that 
reliability  that  is  Reo. 
WELL,  WE’LL  TELL  YOU.  And  then  you’ll  wonder 
at  its  ridiculous  simplicity. 
YOU  READ,  IN  THE  ADS,  how  this  engineer  or  that 
inventor  has  revolutionized  the  science  of  engineering 
and  produced  a  wonder-working  car. 
YOU  READ  THAT  every  year — only  this  year  it’s 
another  engineer.  That  revolutionary  stunt  of  last 
year  has  been  forgotten. 
IT  WAS  AS  IMPOTENT  as  a  South  American  revolu¬ 
tion — it  didn’t! 
SO  THE  SECRET  ISN’T  to  be  found  in  any  such  feat 
or  invention. 
REO  PERFORMANCE — reliability,  dependability, 
uniformity  of  performance  of  all  Reos,  of  whatever 
model  or  price — is  the  result  of  the  taking  of  infinite 
pains  in  the  designing,  the  making  and  the  inspection 
of  the  Reo  product. 
IT’S  THE  LITTLE  THINGS  that  count— not  the  big 
ones. 
ANYONE — A  BOY  EVEN — can  make  a  motor  that 
will  be  “different.”  Or  an  axle,  a  transmission  or  a 
set  of  springs  that  might  impress  the  tyro  as  new  and 
wonderful. 
BUT  TO  MAKE  ANY  of  these  vital  units  better — that 
is  the  task — that  should  be  the  aim.  It  has  always 
been  the  Reo  aim. 
INFINITE  CARE  in  the  fabrication  and  then  in  the 
inspection,  and  finally  in  the  testing  of  the  assembled 
whole — that  is  the  secret  of  Reo  success  in  making, 
not  the  most  but  the  best,  automobiles. 
in  performance — more  than  a  Reo  m  cost  of  upkeep. 
INFINITE  PAINS,  WE  SAID :  Perhaps  that’s  too  big 
a  term.  But  if  you  could  know  how  great  is  the  task — 
how  unremitting  the  care — to  guard  against  even,  one 
little  error  creeping  into  any  one  of  these  8000  places 
you’d  grant  us  the  word  “infinite.” 
“THOSE  PESKY  LITTLE  TROUBLES  that  are 
always  happening  with  other  cars,  are  unknown  to  the 
Reo  owner,”  says  one  Reo  dealer,  “and  that’s  why  the 
demand  for  Reos  is  so  great.” 
WHEN  YOU  STOP  TO  THINK  about  it,  the  troubles 
you’ve  had  with  other  cars  were  not  big  troubles. 
Your  motor  didn’t  drop  out  of  your  car  or  your  trans¬ 
mission  strip  or  your  frame  break  in  two. 
IT  WAS  THE  LITTLE  THINGS  that  pestered  your 
motoring  lifi 
adjustment.  Dust 
where,  f 
parts  shaking  loose  or  getting  out  of 
in  bearings — oil  leaks — every- 
Squeaks  and  creaks  and  rattles. 
ALWAYS  THE  DREAD  WHEN  STARTING  out  that 
you  might  not  return.  Always  the  fear  when  in  a 
huiry  that  some  pesky  little  trouble  resulting  from 
some  pesky  little  defect,  of  which  you  were  cognizant, 
might  delay  you.  Wasn’t  there? 
WELL  THEREIN  LIES  the  big  difference  between  Reos 
and  other  cars — the  big  difference  is  in  attention  to  the 
little  things. 
IT  IS  NOT  UNCOMMON  ^in  fact— it  is  the  rule— for 
a  new  Reo  owner  to  drive  his  car  thousands  of  miles — 
a  year,  two  years — without  even  seeing  the  inside  of  a 
garage  or  lifting  the  bonnet  to  make  an  adjustment  or 
repair. 
HONOR  AND  FAITH  and  a  Good  Intent — these  and 
the  attention  to  little  things  they  dictate — result  in 
IF  THERE  ARE  2000  PARTS  in  a  motor  car;  and  if  Reo  Reliability  as  it  is  known  the  world  over,  “The 
there's  an  average  of  four  machining  operations  on  a  Gold  Standard  of  Values”  in  automobiles  and  motor 
part — that’s  8000  chances  for  something  to  go  wrong!  trucks. 
REO  MOTOR  CAR  COMPANY 
L  LANSING,  MICHIGAN 
"IKE 
GOLD  $IA^AKD)  I 
V  or  VALUtS' V'  JS 
The  New  7-passenger  Reo  Six  Touring  Cur,  $ 1150 ,  t,  o.  b.  Lansing 
