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A  CAUSE 
AND  ITS  EFFECT 
An  observation  of  interest  to  owners 
and  prospective  owners  of  motor  cars 
TO  start  with  a  clearly  defined  purpose  and  to 
pursue  that  purpose  with  an  unwavering  deter¬ 
mination  and  an  intelligence,  bom  of  experience, 
$s  to  insure  ultimate  success. 
The  paths  of  business  are  strewn  with  the  remains 
<0f  those  who  have  failed  to  recognize  the  importance 
©f  this  fundamental. 
The  history  of  business  is  replete  with  obituaries  of 
those  who  started  to  go,  knowing  neither  where  nor  how. 
The  Maxwell  Motor  Company  was  founded  to  build 
e  certain  type  of  motor  car;  to  build  it  just  as  well  as 
experience,  money  and  human  ingenuity  would  permit, 
and  then  to  produce  it  in  large  volume  so  that  a  low 
price  could  be  possible. 
J 
The  Maxwell  Motor  Company  has  worked  cease- 
J 
lessly  to  this  end.  Every  part  of  our  plan  has  been 
rigidly  enforced.  No  available  resource  that  could  aid 
in  the  achievement  of  our  purpose  was  overlooked. 
The  dominant,  underlying  note  in  the  policy  of  our 
company  has  been,  and  always  will  be,  to  build  a  motor 
car  of  honest  materials  and  by  honest  methods.  We 
know  that  merit  and  value  make  the  only  permanent 
foundation  for  our  structure  of  success. 
Merit  and  value  imply  comfort,  an  attractive  design, 
an  efficient  motor,  a  sturdy  chassis,  the  use  of  the  best 
materials,  complete  equipment  of  tried  accessories  and 
economy  in  first  cost  and  aftercost. 
Each  one  of  these  qualities  is  part  of  the  Maxwell 
Car.  We  do  not  put  forth  any  one  of  them  as  a  compelling 
reason  why  the  Maxwell  should  be  the  car  of  your  choice. 
We  are  selling  motor  cars — complete  motor  cars — 
and  consequently  do  not  base  our  appeal  on  motor 
speed  or  power,  wheelbase,  bulk,  weight  or  lack  of 
weight,  appearance  or  any  other  single  feature. 
V.  >  V 
For  example,  the  Maxwell  engine,  per  pound  of 
weight  to  be  moved,  is  the  most  powerful  automobile 
engine  in  the  world.  But  we  do  not  sell  you  a  car  on 
that  account  alone.  We  sell  you  because  the  Maxwell  has 
every  desirable  feature — among  which  power  is  but  one. 
We  held  that  our  manufacturing  and  selling  policy 
is  right.  In  proof  thereof,  we  point  to  our  record  of 
accomplishment,  which  is  nothing  short  of  phenomenal. 
Since  the  founding  of  our  company,  three  years  ago, 
we  have  doubled  our  output  annually;  we  have  improved 
our  car  constantly  and  three  times  we  have  reduced 
cur  price. 
Having  behind  us  the  tremendous  value  of  public 
good  will,  an  organization  of  dealers  and  distributors 
that  is  second  to  none  and  an  improved  product  that  is 
making  good  in  a  big  way,  we  will  build  (entirely  in  our 
own  factories)  and  sell  this  year,  125,000  automobiles. 
We  are  proud  of  our  record.  It  is  something  rightly 
to  be  proud  of.  Things  do  not  simply  happen.  There  is 
always  a  reason  for  such  an  unusual  success.  Feeling 
certain  that  our  plans  and  policies  are  correct,  we  will 
continue  to  follow  them  as  faithfully  as  in  the  past. 
President 
Roadster,  S580;  Touring  Car,  S595;  Cabriolet,  S865;  Town  Car,  $915;  Sedan  S985. 
All  prices  f.  o.  b.  Detroit.  All  cars  completely  equipped,  including  electric  starter  and  lights. 
m 
Motor  Company  Inc.” Detroit  -  Mich. 
Write  to  Dept.  S  for  Catalog  of  the  Complete  Maxwell  Line 
