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The  High  Cost  of  Low  Tire  Prices 
The  low-price  tire  is  a  gamble,  and  your 
satisfaction  is  the  stake. 
The  low-price  tire  is  a  gamble  in  which  you 
play  the  other  fellow’s  game — maker  and  dis¬ 
tributor  get  their  money  in  advance  —  you 
take  all  the  chances. 
You  risk  the  use  of  your  motor  car  invest¬ 
ment,  the  sure  economy  of  buying  reputable 
products — all  on  the  lure  of  lower  first-cost. 
It  doesn  t  pay  / 
It  doesn’t  pay — any  more  than  a  cheap  strap 
in  a  good  harness  pays,  or  a  poor  share  on  a 
fine  plow,  or  a  scrub  sheep  in  a  flock  of 
Merinoes. 
It  doesn’t  pay  because  questionable  value 
means  questionable  service,  every  time — in 
automobile  tires  as  in  anything  else. 
And  when  all  is  said  and  done,  only  the  wear 
you  get  for  the  price  you  give  determines  the 
extravagance  or  economy  of  the  tire  you  buy. 
Figured  on  this  basis,  the  solid  basis  of  com¬ 
mon  sense,  Goodyear  Tires  are  the  soundest 
purchase  in  the  tire  market  today. 
They  yield  you  more — in  miles,  in  comfort, 
in  security,  in  freedom  from  trouble. 
The  largest  single  group  of  tire-buyers  in 
the  world  has  found  it  so,  and  profited  thereby. 
Another  thing:  you  are  not  left  to  work  out 
your  own  salvation  when  you  buy  a  Goodyear 
Tire. 
You  buy  it  from  a  Goodyear  Service  Sta¬ 
tion  Dealer — there’s  one  close  by. 
He’s  there  not  only  to  sell  you  tires,  but  to 
see  that  you  get  complete  satisfaction  from 
them,  and  to  help  you  on  this  proposition  of 
long  mileage. 
He’ll  help  you  by  selling  you  a  Goodyear 
Tire — and  there’s  more  mileage  in  this  tire; 
he’ll  help  you  by  selling  you  a  Goodyear  Tube 
— it’s  a  better  tube;  he’ll  help  you  by  selling 
you  a  Goodyear  Tire-Saver  Kit — the  only  pack¬ 
age  on  the  market  containing  all  essential  first- 
aids-to-tires. 
And  what  is  most  important,  he’ll  help  you 
after  the  purchasey  any  time  you  call  on  him. 
• 
Go  meet  your  Goodyear  Service  Station  man. 
He’s  prepared,  and  eager,  to  render  you  the 
type  of  satisfaction  that  only  exceptional  serv¬ 
ice  can  give. 
The  Goodyear  Tire  &  Rubber  Co.,  Akron,  O. 
Goodyear  Tires ,  Heavy  Tourist  Tubes  and  “  Tire  Saver”  Accessories 
are  easy  to  get  from  Goodyear  Service  Station  Heaters  everywhere . 
