/ 
A LOHA is the universal word of 
** greeting in Hawaii, and really 
means “my love to you,” a remnant 
' 
of an old and good-natured-custom of 
the natives. It is pleasant as you pass 
along the road on foot or horseback, to be met with a smile 
and this cheerful greeting: Aloha! Aloha Oe! Aloha Nui! 
Aloha has many significations, as Love, Friendship, Wel¬ 
come, Remembrance and other sweet and gentle terms. A 
Hawaiian commences his letter with Aloha and subscribes it 
with the same. 
i - ■ ' / * 
On entering a home in Hawaii you say Aloha and when 
you take leave you say Aloha. 
ALOHA OE! 
JME ISLAND CURIO CO. 170 Hotel St., Honolulu, Hawaiian Islands 
[OVER] 
