OJ.PitOff 
Rcciitcred 
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Two Streams 
of Profit 
Income 
Cash 
SKI M 
1VIIL.K 
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Bank- 
Account 
Pigs 
Chickens 
The RURAL NEW-YORKER 
March 4, 1!»22 
Insist on Getting the Genuine 
iVEW IDEA Spreader 
D ON’T let anyone sell you a spreader simply 
on the claim that it is “as good as the New 
Idea.” Refuse imitations--and save money! 
Demand the genuine -and look for the name on the machine— 
The New Idea Spreader Co. 
COLDWATER, OHIO 
The New Idea Spreader Co. t Coldwater, Ohio 
Please send prices and full information on New Idea Spreaders 
Name 
Address 
The New Idea leads in downright spreader value— today as 
always! Our GOLD SEAL GUARANTEE protects you 
absolutely against breakage or defects. 
Write for Special Prices 
Drop us a card—or mail the coupon—today. Find out why 
the old reliable New Idea lasts longer and does far better 
work. Get the facts now--direct from the largest spreader 
factory in the world. 
How to Start a Roadside Market 
Will some of your readers tell me 
lunv to start a roadside market on a 
small scale, enlarging next year if it 
proves .successful? I have recently 
purchased a place on a main road 
where dozens of aulos pass each day 
in Summer. I have several hoys who 
could help in raising garden stuff, my 
idea being to let them each choose one 
tiling lo raise and have the money for 
•which it sells for his own. .just to keep 
him interested io the farm. "What 
kinds of vegetables sell best, ami about 
what can l expect to gel for them? 
I plan to set out berries this Spring, 
hut of course would have no income 
from them this year. Wlpit I want is 
a cash income during the Spring and 
Summer months. Could butter and eggs 
he sold this way? Could (lower and 
vegetable plants? How is the stuff 
displayed to best advantage? 1 do not 
know the first thing how to go about it. 
and any suggestions I will be grateful 
for. . J- J. 
New York. 
There are many sections of the East 
in which there are great opportunities 
for roadside markets. Many have al¬ 
ready been established and are doing 
a thriving business. The improved 
roads and Ihe general use of the auto- 
with such information as may be 
thought best about the articles to he 
sold. Another practical method is to 
display merely an attractive sign, stat¬ 
ing the name of the farmer or farm, 
together with the kinds of products to 
he sold, and asking people to drive in. 
Arrangements should he made so that 
the trade may conveniently drive in 
and out. the business being carried on 
in the regular packing-house, shed or 
any suitable building on the premises. 
Often an attractive sample of the pro¬ 
ducts to he sold is displayed with the 
sign. This method lias been very suc¬ 
cessful in some sections, and does away 
with the problems of road dust and 
congestion of traffic on the roads. 
IlEi.iAim.iTv axo Paul: of Products. 
For a successful roadside market pro¬ 
ducts must be absolutely reliable and 
si Id in quantities or packages that will 
suit tlie consumer's demand. Prices 
should he reasonable, considering the 
quality, grade and pack, and tlie face 
that the consumer is buying at the 
source of supply and is doing his own 
carting. There is no excuse for cheat- 
mobile have brought the city consumer 
out into the country. If reliable farm 
products are offered for sale at a rea¬ 
sonable figure, considering the quality 
and grade, the consumer is apt to buy, 
because the products are generally 
fresher than can lie bought in the city, 
'Ten the co isumer likes to feel that 
he is dealing direct with the producer. 
Location. —To succeed a roadside 
market must be located on a highway 
over which there is a heavy traffic, 
made up largely of consumers. *N'ear- 
ness to Summer colonies is an advan¬ 
tage. as these people have temporarily 
left their established lines of trade 
and are looking around for new places 
to purchase their supplies. It is well 
to establish the market in*an attractive 
location, shady if possible, and so 
located that the products for sale will 
not he covered with road dust. Care 
should also be taken to locate tlie mar¬ 
ket so that, there will he as little con¬ 
gestion of traffic as possible. In some 
sections this is a serious question. Ar¬ 
rangements so that automobiles could 
drive in and out conveniently would 
correct this trouble. 
Methods of Displaying Products.— 
There are many methods used to dis¬ 
play products, ranging from tlie sim¬ 
plest form, that of just placing the 
articles to be sold along the road with 
a sign, to the more elaborate stand, 
booth or building. A very practical 
method is to provide an inexpensive 
booth or structure that has some sort 
of roof that will protect tlie products 
from Ihe sun and weather. Many 
structures of this type have been tried 
out and have proven very satisfactory. 
Of course in connection with any of 
these methods a business-like sign 
should be put up. giving the farmer’s 
name, or name of the farm, together 
ing the consumer by selling an inferior 
quality or poorly graded or dishonestly 
packed product, or for charging an ex¬ 
orbitant price. These things have been 
done, and this practice has caused a 
good deal of feeling on the part of the 
consumer and has hurl materially the 
honest farmer who has been selling a 
good article, well graded and packed. 
A well-conducted market should give 
the consumer a feeling of satisfaction, 
and should bring him back to buy 
again, as well as any friends of his 
that happen to he passing that way. 
Dishonest or exorbitant methods soon 
drive the steady customer away, and 
the only trade that i* left is transient 
and never buys the second time. 
Conducting the Market. — Almost 
anything can be sold at a roadside mar¬ 
ket. and any member of the farmer's 
family or employee who is a good sales¬ 
man is suitable to run the market. 
Often on main roads where many 
farmers desire to have roadside mar¬ 
ket if would he best to combine, and 
have the products sold in fewer mar¬ 
kets. because markets short distances 
apart tend to confuse the buyer and 
lead to price-cutting, also the overhead 
is higher than if the products from 
several farms could be brought to one 
point and the selling done centrally. 
Consumers often bring their own pack¬ 
ages to carry away products, and that 
does away with wrapping up. 
Summary. —For a successful road¬ 
side market the needs are as follows: 
A good location, an attractive method 
of display, carefully graded and well- 
packed products, a fair price, a suffi¬ 
cient number of buyers, and a steady 
enough supply and sufficient quantity 
of products so that the volume of busi¬ 
ness wil be large enough to make it 
pay. A market that has not enough 
A Striking Sign for a Itoadxide Market 
til 
tun 
BUY-TAKE HOME ASPARAGUS 
4 jr 
- ■ 
I_ 
How to Start a Roadside 
