370 
The RURAL. NEW-YORKER 
March 11, 1922 
The Grape Outlook 
Part II 
Your farm produce used for pur¬ 
chasing; a Prest-O-Litc Battery at to¬ 
day’s price would go as far as it would 
have gone in buying any standard 
make of battery in the days of your 
highest price market. 
This means that Prcst-O-Lite is a 
product whose prices are fair and 
square with the prices you get for 
your produce. 
Prest-O-Lite consistently has been 
the last to raise prices, and the first 
to reduce them. 
Prest-O-Lite 1922 prices are down 
to bedrock. They arc lower than they 
have been for years, and lower than 
the prices of other standard makes of 
batteries. 
Figure Your Saving* 
*$19.90 is the trade-in price for a 
Prest-O-Lite Battery for popular 
makes of light cars, which is 45% 
lower than the 1920 price for the 
same type of battery. 
*Other outstanding values are: 
$24.65 (trade-in price) for types for 
the Buick, Chandler, Chalmers, Oak¬ 
land and Hudson; and $32.50 (trade- 
in price) for a battery for the Max¬ 
well, Dodge, or Franklin. 
There are similar reductions on 
other types, and there is a correct 
type of Prcst-O-Lite for every make 
of car or truck. 
Top Quality Batteries 
Price reductions have, not meant a 
reduction in Prest-O-Litc quality. 
These low-priced batteries are not 
special models. They arc regular top- 
quality Prest-O-Lites with the fa¬ 
mous Prest-O-Platcs, the plates which 
make Prest-O-Litc the best all- 
weather battery. 
And all parts of a Prest-O-Lite are 
on a par with Prest-O-Plates; that is 
the best, the finest materials, and 
highest workmanship can make them. 
That is why 87 manufacturers spe¬ 
cify the Prest-O-Lite Battery as orig¬ 
inal equipment, and this list is grow¬ 
ing. 
Doubly Guaranteed 
Every Prest - O - Lite Battery is 
backed by a liberal and specific guar¬ 
anty, carried out by Prest-O-Lite 
Service, with n spirit that says the 
car owner must be pleased. 
Always bear in mind that Prest-O- 
Lite service is the oldest organized 
service to car owners, and this long¬ 
time faith in it must be maintained. 
Prest-O-Lite Service Stations do 
everything humanly possible to pro¬ 
long the life of your battery. 
No matter what battery you have 
in your car, you should use a Prest- 
O-Lite Service Station. Turn in 
where you see the Prcst-O-Lite sign. 
The experts there will gladly serve 
you. Their friendly advice and atten¬ 
tion will aid you in getting every bit 
of power out of it. They will not tell 
you that you need a new battery until 
you do. 
At the right time, exchange your 
old battery for a new Prest-O-Lite 
with Prest-O-Plates at our low prices. 
*Slightly higher prices prevail on the Pacific 
Coast and other distant points. 
THE PREST-O-LITE COMPANY, Inc. 
Carbide and Carbon Building, 30 East 42nd Street, New York 
Eighth and Brannan Streets, San Francisco, California 
In Canada: Prest-O-Lite Company of Canada, Ltd., Toronto 
r Prest-O-Lite also makes a battery for every house lighting system manufactured. They 
are in every way Prest-O-Lite quality. Ask ournearest service station, or write for detail s. 
$ 19 - 9 ° 
and UP 
,(P 
attfrv 
Jhe&t-OUHe 
BATTERY 
Wear Beautiful Silks and Woolens Jr^ 
■ I rt I • II 1 tv> . y' 
Look prettier. Be happier. We help you, and save you money. We give 
you the benefit of the inside price* we get on finest, most durable piece goods 
due to our large purchases. I he saving is 20% of more, for instance: 
40" Navy Satin Duchesse 
A soft, beautiful weave, t f Q C 
Sells usually for *!.«).* I 
Special limited lime . 
54* Fine French Serge 
For thealwsyssuiial.le C| Co 
frock. Exceptionally "" I 
good value ... * * r 
Material fur 
Silk Frock 
$7.80 
One trial will convince you. For years wr hnvr licrn giving absolute 
satisfaction to lliousands of steady customers, scattered from Maine to 
California. We iiave line materials for every possible use, and we are 
always glad to send samples of these materials or anv other of our Silk, 
Woolen or Cotton dress goods. Send money orderlwith purchase—es«< t 
amount. Wr prepay and insure. Write Dept S-W, PERKINS 
SILK SHOP. 128 State Street. Albany. N. Y. 
BUY DIRECT - SAVE 20% 
Materia for 
Wool Frock 
$4.77 
When you "write advertisers mention The II. N.-Y. and you’ll get a 
quick reply and a “square deal.” See guarantee editorial page . 
California Shipments. —Thus it will 
Im> soon that the built of the grapes of 
Eastern United States were used chiefly 
for two purposes, wine making and for 
unfenuented grape juice, while as yet but 
small tonnages from California were ar¬ 
riving in the East for wine purposes. In 
1919, however, more California wine va¬ 
rieties were reported on the Eastern mar¬ 
kets, but it was not until 1921 that the 
competition from this source became 
acute. In the meantime, with the advent, 
of home wine making, the unfermented 
juice demand became less, while the wine 
requirements been me greater. With the 
slackening of the unfermented juice trade 
the shipment of grapes for wine purposes 
greatly increased, and it seemed that all 
varieties could lie sold for this purpose at 
high prices for years to come. While the 
demand for grapes for wine purposes was 
unabated in 1921, there was but little de¬ 
mand fbr table grapes, and practically 
none was used in the manufacture of uu- 
fermented juice. However, the demand 
for California wine grapes was greatly in 
excess of former years, and the supplies 
as a consequence were more liberal than 
heretofore. The season of 1921 in the 
East was much earlier than usual, and 
as a consequence the buyers were loath to 
take over the first offerings, for they be¬ 
lieved that they could not possibly be lit 
for marketing so early. The slack de¬ 
mand compelled the growers to delay the 
harvest, and this, coupled with an ex¬ 
cessively warm Fall, tended to soften the 
fruit. Much of it arrived leaking and in 
anything hut a salable condition. The 
shipments from California were, arriving 
steadily and in good condition, as most 
varieties of the Old World species are 
much firmer, and consequently keep in a 
usable condition for a relatively long pe¬ 
riod. The poor condition of the American 
varieties in connection with on ample sup¬ 
ply of Western fruit in good condition 
turned the trade to the latter. In some 
cities of the East more cars of wine 
grapes from California were on the tracks 
than native varieties from nearby vine¬ 
yards. The Eastern grape grower not 
only was the loser in 1921, hut this com¬ 
petition has been established for some 
time to come. 
Western Competition. —At this time 
it is well for the Eastern grape grower to 
take heed for the future. Since 1919 Cal¬ 
ifornia has been gradually increasing her 
vineyard acreage. In 1920 it is reported 
from authentic sources that 78,000 acres 
were added to the some 450,000 acres al¬ 
ready bearing. While it is true that but. 
a small portion of the 78,000 acres are of 
wine varieties, yet the fact remains that 
they will enter the East for table and pre¬ 
serving purposes. Arizona for the first 
time in 1920 shipped several cars of Vini- 
fera out of the State, while Texas in the 
same year made her first out of State 
shipment. It is reported that both are 
steadily increasing their acreages, with 
both native and Old World varieties. For 
several years past Oregon and Washing¬ 
ton have been buying large quantities of 
Concord and Worden grape roots in the 
East. These varieties do remarkably well 
in those sections, both for the table and 
— unfermented juice. It is probable that 
some wine is also made from these. East 
— of the Rockies vineyard planting has been 
<e=n proportionately greater than in the West. 
1 Within the past two years the boom has 
struck Arkansas, where a very large acre¬ 
age is already started, with- the prospect 
of a still larger in 1922. While this area 
will not come in competition directly with 
pi Eastern United States, yet it. eventually 
I l will supply the bulk of the unfermented 
f] grapejuiee which has hitherto found a 
•j ready market in the Southwest. Arizona 
and Texas, encouraged by their success of 
the past few years, are steadily increas¬ 
ing their plantings. 
The South Enters.— Turning to the 
South and Southeast we find tlni't fruit 
I growers and prospective growers are 
— planning to enter the grape field. 
Especially is this true in (leorgia and 
Florida. From the nature of the varie¬ 
ties under consideration it is assumed 
that primarily this section is given to the 
jJ growing of desirable wine kinds. 
Eastern Plantings. —In the East, 
while planting is not very general in the 
chief growing sections, yet. many fruit 
growers who have not previously engaged 
iu grape growing are planting. Il is true 
that in most instances the acreage is not 
large for each grower, but. on the whole 
they bulk considerably. The principal 
increase in tonnage will come from the 
neglected vineyards that are now under 
process of rejuvenation. In Michigan, 
Ohio. New York, Pennsylvania. New Jer¬ 
sey, Massachusetts, Connecticut. Dela¬ 
ware and Rhode Island many vineyards 
that have been neglected for years are 
now under renovation. In many of the 
above States new vineyard sections are 
also being established. That the compe¬ 
tition from the States of California and 
other Old World grape growing sections 
will become more intense is undoubtedly 
true. The only deterrent will he too 
great, a reduction of the selling price, 
which in view of the high freights that 
shipments of perishable products entail 
Will return but little to the grower. It 
is also believed by those in position to 
know the facts that, the greater part of 
this competition will he with wine varie¬ 
ties. On the other hand, an abundant 
supply of Old World table grapes is 
bound to reduce considerably the demand 
for native varieties. Just how much the 
importation of wine and table grapes 
from Europe is going to increase and 
hence become serious competitors with 
grapes of the United States is problem¬ 
atical. 
Future Outlets. —At the present 
time there are 'the following possible out¬ 
lets: Wine made in the home and for 
personal use, wine for medicinal and sac¬ 
ramental purposes, unfermented juice, 
dessert purposes and jellies, jams and 
marmalades. It is probable, that the 
borne making of wine will increase con¬ 
siderably for some years to come, but the 
same hulk that was formerly used by 
wine manufacturers will not. be utilized 
in this manner unless the importations 
are cut down. That the demand for 
medicinal and sacramental uses will 
greatly he increased is much doubted, as 
the manufacture of these is proscribed by 
law. Unfermented grape juice now has 
to meet competition from synthetic drinks 
masquerading under the title of various 
names that imply the use of grape juice, 
Ivit which on the whole have everything 
but this in them. These are manufac¬ 
tured and sold at costs which grape juice 
cannot meet. If these be taken off the 
market pure grape juice will he consumed 
in greater quantity. But it must not be 
understood that Ihc manufacture of un- 
fermented grape juice can absorb the in¬ 
creased tonnage that will result from the 
revived interest in grape growing. ■ 
Otiieu PRODUCTS. —It is believed that 
the manufacture of grape jams, jellies 
and marmalades will furnish a greatly 
increased outlet for fresh grapes. While 
these* products are by no means new to 
the person who has lived in a village or 
a country district, yet many city dwellers 
have never tasted these delicious products. 
It was really during the war that many 
of the young men of the army and navy 
first tasted jellies and marmalades made 
from grapes. It is true that jams and 
marmalades labeled as from the grape 
have for many years masqueraded as 
such, but. the great bulk of these were 
made with an apple base and with but 
enough grape to furnish the flavor. It 
is believed that the consumption of pure 
grape jellies, jams and marmalades can 
be greatly increased through the future 
manufacture only of high-grade products, 
coupled with judicious advertising. The 
pail as a container for pure fruit products 
should he banished, if for no other reason 
than its uneleanliuess. There can be no 
end to the blends that may be obtained iu 
the making of jellies, jams and marma¬ 
lades through the use of varieties that 
possess desirable characteristic flavors. 
The manufacture of these products could 
in many instances be undertaken in wine 
cellars that have practically been unused 
since the era of prohibition. 
F. E. GLADWIN. 
