The Oldest Mail 
Order House 
is to-day the most 
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'T'HE first little one-page mail 
■*" order leaflets were sent out 
by Montgomery Ward Sr Co. 
in 1872. The first catalogue, 
pictured above, was issued in 
1874. It contained eight pages, 
about three by five inches in 
size. This was the beginning 
of the mail order business—of 
selling goods direct by mail at 
one small profit. 
»w»*> 
CAM'*® 
1 %°°1 
ing, of prices that al¬ 
ways offered a saving, and 
today this big Golden Ju¬ 
bilee Catalogue contains 
everything for the Home, 
the Farm and the Family— 
everything at money-sav¬ 
ing prices. 
This big Golden Jubilee Catalogue pictured above is priced 
to match the spirit of the times . Some things are priced at no profit, many 
things at very little profit . It is your best guide to the lowest prices . 
# 
|HIS is the Golden Anni¬ 
versary of Montgomery 
Ward & Co. We have 
completed Fifty Years 
in the service of the American 
Public. 
In 1872 this business was begun in 
one small room, twelve by fourteen feet. 
Today, millions buy from us on faith 
in the name: “Montgomery Ward.” 
lijiat is that faith founded? Upon 
^>f fair dealing, upon Fifty 
to selling only goods of 
£t the lowest possible 
ary Catalogue 
tomers. It is 
onditions. 
handise 
ew 
Some things at No Profit 
Many things at Little Profit 
At Montgomery Ward & Co. we 
believe we owe a duty to our custom¬ 
ers—that it is our duty to sell every¬ 
thing today at the lowest possible prices. 
We believe we owe a duty to the 
American Farmer. Therefore, we are 
selling all our Tillage Tools abso¬ 
lutely without profit to us. 
Many of these tools are actually 
priced at less than it would cost us to 
replace them today. This is the way 
we are keeping faith with the Ameri¬ 
can Farmer. 
And to the American Woman we 
are offering almost equal advantages— 
New York Fashions, selected in New 
York by Ward’s own Fashion Experts. 
All are offered at the lowest prices pos¬ 
sible today. 
Everything needed in the home— 
everything to make the home more 
attractive—everything priced at a big 
saving for you. 
The New-Old Spirit 
of Montgomery Ward & Co, 
We are entering our second half 
century of business existence. And we 
step forward with the spirit of youth, of 
progress in Service and Saving for you. 
To give you bigger and bigger values, 
to give you better and still better ser¬ 
vice, to quote always lower and lower 
prices—that is our work and our ac¬ 
complishment today. 
Buy from this 50th Anniversary 
Catalogue. Know that the price you pay 
is the right price for whatever you buy. 
Know that every order you send, every 
letter you write, will be handled in the 
full spirit of the Golden Rule. 
GOMERY WARD & CO. 
CITY 
ST. PAUL 
CHICAGO FORT WORTH 
PORTLAND, ORE. 
if you haven* t our 
50th Anniversary 
Catalogue, borrow 
one from a neighbor 
or write us for one • 
