The RURAL NEW-YORKER 
1197 
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r Interesting stories from 
three of our oldest customers 
^ Millions Buy from ^ 
this Book on Faith in the Name 
“Montgomery Ward” 
0 ‘TrccelvecImj-firstMont- 
domcry Ward pricelist in 
1S72, anil I became a cus¬ 
tomer almost immedi¬ 
ately. The catalogue has 
been coming regularly 
ever since, and I h.ive 
l>cen doing business with 
Montgomery \\ ard & ( i>. 
practically all of that 
time. 
4 T wish to state, that 
In sill of thoseyears there 
has never been any oc¬ 
casion to mako a com¬ 
plaint or to return any 
- goods we have ordered 
from Montgomery Ward & Co.” 
William McCandlass, Sloan, Iowa 
A Customer Since 1872 
l’or fifty years, ever since 
Montgomery Ward & Co. 
was started. Mrs. Mer¬ 
rick has taken a keen In¬ 
terest in its develop¬ 
ment. 
”1 have been a cus¬ 
tomer from the first. 
"I have always had the 
most courteous treat¬ 
ment from you,” she 
said. ”1 believe that 
much of your success 
has been due to your un¬ 
failing policy of fair 
dealing.’ 
Mrs. Emma E. Merrick, Malcolm, Iowa 
A Customor Since 1872 
Mr. Beatty Is a real pio¬ 
neer. lie is the only man 
now doing business In 
Helene who came to 
Montana In 1862. He 
served under General 
Johnson in I t oh vlH57- 
8). He finally settled in 
Wioslou, Montana. 
•T have traded with 
Montgomery Ward & 
Co. for 45 years," he 
said, "and I have never 
found anything wrong 
tlial ha* not been satis¬ 
factorily settled. If you 
coutlnue to deal as fairly 
with your customers as you have in the past 
you will surely prosper.” 
Mr. George Beatty, Winston, Montana 
A Customer Slnco 1877 
This book is saving many millions of 
dollars for the American people. 
Is it saving money for you and for 
your family? Are you taking full ad¬ 
vantage of your opportunity? 
This book—our Golden Jubilee Cata¬ 
logue—celebrates our 50th Anniversary 
by offering you the lowest prices possi¬ 
ble on everything for the Home, the 
Farm and the Family. 
It is filled with bargains—with mer¬ 
chandise of high quality. And every 
price is a Money Saving price for you. 
For Fifty Years Montgomery Ward 
& Co. have earnestly worked to serve 
the American people. 
Today millions of people are buying 
from this book on faith in the name 
“Montgomery Ward.” 
And it is our policy to keep faith 
with our customers. It is our policy to 
sell only serviceable goods, to serve 
you promptly — always to offer you 
a saving — and to deal with you al¬ 
ways in the full spirit of the Golden 
Rule. 
Montgomery Ward & Co. begins its 
second half-century of business exis¬ 
tence. Yet today it is filled with the 
spirit of youth; alert, looking ahead, 
improving its service, filling orders 
quicker, and offering lower and lower 
prices. 
To buy from this Golden Jubilee Cat¬ 
alogue is to be guaranteed, a definite 
saving and entire satisfaction—and back 
of this guarantee is the reputation of 
Fifty Years of fair dealing. 
Buy from this book. Fill all your needs from this book. 
Consult it daily to find the right price, the lowest price 
for dependable, reliable goods of standard quality. 
The Oldest Mail Order House is Today the Most Progressive 
“ontgomery Ward &C°. 
Chicago Kansas City Saint Paul Fort Worth Portland, Ore* 
