KwikMix 
October 7. lb 
‘Ibe RURAL NEW-YORKER 
many expenses might be saved, but ex¬ 
periments show consumers won’t do it for 
any length of time. Before long they call 
up the corner grocer again for half a 
peek, which must be sorted and some 
waste thrown out, put up in a large bag 
that costs money, and sent out in a truck 
that costs 10 cents a mile to operate, 
which is driven by a cleric who gets $25 
or more a week and who uses some of liis 
time to carry the order up two Mights of 
stairs, and finally the whole thutg is 
charged !o account and maybe lost. 
HANDICAP OK DISTANCE 
The grower in Northern .Maine cannot, 
peddle bis potatoes in tlxe suburbs of 
Boston and New York. (Mice in a while 
he goes down with a carload or boatload 
and bargains directly with the jobber. 
This lakes time and money, and the prac¬ 
tice is not increasing. Sometimes the 
potato associations have opened retail 
stores in the cities, but a store selling 
only one article is handicapped and the 
costs mount up. A grower cannot ship 
bulky goods to consumers, because of the 
cost of freight, packaging, canvassing and 
collecting. No reason appears why a 
grower should not ship carlots directly 
to a large retail store if the grower is a 
real business man who knows how to 
make a trade and how to put up what he 
Countrywide Produce Situation 
MIDDLEMAN NOT EASILY DROPPED OUT— 
WHY UK STILL HOLDS ON —BftlDGING 
THE GAP OF DISTANCE—HARD TO 
MARKET APPLES AND POTATOES 
If any farmer wonders why the mid¬ 
dlemen are able to keep their bold after 
all the abuse and competition they re¬ 
ceive from all sides, let him try to get 
along without, them. The further away 
from market the harder it is, and it is 
almost as hard for the buyer as for the 
seller. 
MISSED T1IE MIDDLEMAN 
One of the chain stores comprising a 
large group of branch groceries in a great 
Eastern city had an extensive trade in 
potatoes a few years ago. At that time 
the store was buying stuck only on in¬ 
spection necessitating careful sorting, and 
it paid for net. weight only. The retail 
price was made low for the grade of 
goods carried. At present they are buy¬ 
ing outright at shipping points, and while 
usually they get a fair grade of stock, 
they buy invoice weight, and naturally 
receive more questionable stock, which 
they feel obliged to pass; on to their con¬ 
sumers. It is reported that their potato 
“Direct to the consumer” is one method by which W. C. Fisher of Sodus, N. Y., 
raises lambs. Mr. Fisher says this is a way that, takes care of itself and at the same 
time gets around a lot of effort. This gentle bossie brought up two lambs for Mr. 
Fisher, but only one was in evidence on the day of the photographer’s call. Both 
cow and lamb seem satisfied with the arrangement. Incidentally it will be noticed 
that Mr. Fisher has taken time by the forelock and prepared for a goodly supply of 
Winter fuel from the family woodlot. 
agrees to sell and what the buyer wants. 
As most farmers are not trniued dealers 
also, they will have to depend on local 
dealers, as now, or upon an association 
with a good manager, who will shorten 
the marketing route as much ns he can. 
It may be a long time before many of 
the middlemen are dropped out, Suc¬ 
cessful associations of growers on the one 
side nud of consumers on the other would 
do it, but even then it would he found 
that some people were doing a lot of hard 
work for no pay, am! sooner or later the 
salary and expense list would .amount to 
rather large commissions on the goods 
sold. Three-fourths of the city potato 
supply is shipped from distant potato 
sections. So long as producers and enters 
insist on living far apart, so long will it 
cost money to bridge the gap from potato 
fork to table fork. 
FLASHLIGHTS 
6? BATTERIES 
Eveready Flashlights 
cost from $ l. J 5 up to 
#4.00 complete 
SELLING APPLES 
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