Iht RURAL. NEW-YORKER 
1261 
Like a chain—a boot is only 
as strong as its weakest point 
Months of wear can be built into the wear for 75 years. We don’t just 
ankle, the heel, the leg— “buy” rubber—we actually produce 
And a crack across the instep on our own plantations the finest 
makes three-quarters of this wear grade that can be grown. Our fac- 
wasted! tories are manned by the most ex- 
One break in a vital spot and your perienced boot makers in the country 
boots are ready for the junk pile be- —craftsmen who know the value of 
fore the other parts have really painstaking care. And we’re proud 
begun to wear! of the results—and of the satisfac- 
There are four points where the tl0n U ‘ 13001:5 are S lvin S t( 
strain is hardest — ankle, back of 1armers - 
heel, instep, and sole. Unless the Other “U. S. ” models — 
boot is properly constructed at these all built the same way 
points it wears out quickly. You’ll find every type of rubber foot- 
How “U. S, *’ reinforcements wear in the big U. S. line. I here 5 
insure against breaks the ^ Walrus, the famous all 
Into every pair of “ U. S.” Boots at ^ oversb ° e - the U- S - \ c ‘ 
each of these four points is built B °° tee ’ 3 fubber , wo f kshoe t0 bt 
i • j / . , worn over your socks lor spring anc 
tne strongest kind of reinforce- r n tt c a • , ^ a , 
ments-from 7 to 11 layers of fabric ,all r U - ArCt f a , nd R L ^ /U 
and tough rubber reinforce these ^ ^.zes for the whole family 
boots at the very places that are L "° k f ° r th \ U ’ b ' , trademar 
generally the “weak spots.” whenever you buy-the honor marl 
or the oldest rubber organization it 
No wonder they give long wear— the world, 
and uniform wear. 
We’ve been making rubber foot- United States Rubber Company 
