PRICE SIX CENTK 
sa.5« PER YEAR. 
VOL. XXX. So. 11 
WHOLE So. PASS. 
[Entered accordinx to Act of Concress. in the year 1874, by tbe Rural Publishing Company, In the office of the Librarian nf Congress at Washington.J 
mous amount of correspondence required ; 
but arrangements are so perfected that every 
letter is attended to without delay. 
On the third floor is the Steam Engine that 
quietly and effectively runs presses and mail¬ 
ing machine. 
On the fourth floor are placed the Editorial 
Rooms—one of them having a line library of 
books of reference, but both strewed with 
other books, manuscripts, &<\, &o. In these 
two rooms •* the potential energy” which re¬ 
sults in that form of matter known as the 
“ Rural” resides, and there at all hours of 
the day and many of the night may be found 
the editorial manager and the friends en. 
gaged to assist him. Many discussions there 
are, but no quarrels. Each has a pride in 
the perfectness of his department of the 
paper—each sees the need of unity of plan, 
and so Peace spreads her wings over the 
Sanctum, and there is perfect harmony be¬ 
tween them ail. 
On this floor also is the Rural Purchasing 
Agency, under the management of Mr. C. H. 
R. Redding. The success of this institution 
has been surprising. Every day come large 
consignments of butter, fowls, fruit, hops, 
&c., which arc promptly sold and remittance 
made forthwith. Beside this, orders come 
for all sorts of tilings needed for all sorts of 
people, and the arrangements arc such that 
parties can actually buy cheaper through 
this Agency than they could if they were 
here in person. When farmers and others 
needing to sell and buy in the city come fully 
to know the convenience, safety and economy 
with which this Agency can do their busi¬ 
ness, we may reasonably expect an enormous 
but natural growth in its usefulness. 
On the fifth floor are the composing and 
mailing rooms. Here compositors, under 
the direction of a competent foreman (who 
has been with the Rural for many years) 
“setup” the paper. Allot' the compositors 
have been so long engaged that they know 
just what is wanted for the Rural, and if an 
editor should be careless, they would speed¬ 
ily discover tbe fact and correct his error. 
In the mail room the folding machine (ren¬ 
dered necessary by our large edit ion) is placed, 
and long tables, piles of wrappers, news¬ 
papers, bags, &e., cumber the floor, while 
active mailers and rapid writers make that 
room a busy one. The direct I ou for each 
paper is printed and attached by Dick’s ma¬ 
chine, no other having yet been discovered 
possessing the requisite speed and accuracy. 
On this floor also are the store rooms, tilled 
with several thousand cuts which have been 
used in the Rural and the works published 
by it, with books by the thousand, volumes 
of Rural by the hundred. The engravings 
are in large demand by other papers and to 
illustrate hooks arid catalogues. Numer¬ 
ous orders are received by mail, mostly, 
and electrotypes are usually forwarded the 
next day. This also is a growing business, 
for the excellence of the engravings in the 
Rural and the care with which they are 
printed make them very attractive to the 
proprietors of papers not so favored as the 
Rural with a staff of the best artists and 
engravers. 
The expenditure necessary for the produc¬ 
tion of tlie Rural New-Yorker every week 
is simply enormous. It is safe to say that 
the expenses are more than double those of 
many papers charging the same subscription 
price. Everything costs more in the city 
than the country, and the best talent in every 
dep iVtment cannot be had except at an ex¬ 
pense that would seem wasteful to those 
unfamiliar with the details of such a business 
in such a business center. 
In another place the Publisher tells his own 
story of what is to be in the future—1 have 
only dealt with the past and present. Strong 
in the faith gladly yielded by its many thou¬ 
sand friends, upheld by their active support, 
guided by their own statements of needs and 
gains, the friend and counsellor alike of the 
farmer and every member of his family, with 
the same editorial head, the same skilled 
assistants, with increased efficiency in the 
Publication department, with largely in¬ 
creased facilities in every direction, the con¬ 
tinued and increased prosperity of “ the Old 
Rural” seems to be assured. c. 
to be used for stores. Space on the street is 
too valuable in New York to be used for any¬ 
thing else. 
On the second floor are the Publication 
Rooms, furnished with all appliances for the 
transaction of tho largo business December 
especially brings. Sometimes 500 letters are 
received in a single day, and these are all 
read by clerks, the names entered, and the 
letters duly filed for reference. These rooms 
also serve for the sale of the Agricultural 
Books which hold so prominent a place in 
the business of the Rural Publishing Com¬ 
pany. As nearly all the orders for books 
come through the mail, there is an enor- 
MOORE’S EUEAL NEW-YORKER, 
Desiring to give our friends some idea of 
the appearance of our office and surround- I 
ings and some knowledge of its workings, 
we induced Mr. Sears, our engraver, to pro¬ 
duce an engraving that should make the 
matter plain to the “ meanest capacity”—if 
there should accidentally happen to be such 
an one among our readers—and asked a long¬ 
time friend of the Rural, conversant with 
all the facts, to write the descriptive article. 
No story of the Rural could be true that 
ignored or alighted the influence of Mr. D. D. 
T. Moore un its creation and success, and he 
is modest. So we take advantage of his tem¬ 
porary absence from the city to publish an 
article he would surely reject if he were here, 
true though if be, and because it is so true as 
to seem trite to all who have any knowledge 
of the facts. _ 
Years ago, in the City of Rochester, N. 
Y., Moore’s Rural New-Yorker had its 
birth. There it lived and prospered. The 
causes of its success were not hard to find. 
Its founder, D. D. T. Moore, had large ex¬ 
perience, much culture, full faith in his mis¬ 
sion and indomitable will. Joined to this a 
genial, pleasant temperament that made 
every one who approached him his friend, a 
wonderful tad in selection of topics, and as 
remarkable a skill in treating them—fun and 
fury, sense and nonsense, solemnity and joke 
—all subordinated to strong, practical com 
mon sense, made the Rural full of attraction 
for widely-separated classes of minds. Pro¬ 
fessedly agricultural, it grew to be eminent 
in every department. There were subscrib¬ 
ers who clung to the Rural as the “best 
religious paper published others found 
great satisfaction in the fashion articles ; the 
“ Modes and Manners ” department pleased 
everybody, and the Boys and Girls were not 
forgotten. Every department had its editor ; 
every department was thorough and reliable. 
Mr. Moore had selected his assistants with 
rare judgment, and the result justified his 
choice. The paper grew to be a power, not 
only in its home in Western New York, but 
all over the Union. Yet its power was, or 
was thought to be, limited by its urban 
position. Mr. Moore’s ideal had not been 
reached, and that he might reach it, it 
seemed necessary to have the facilities 
which a great city like New York could give. 
So the bold experiment was tried, and 
in December, IStJs, an office was opened in 
New York and arrangements were made 
for issuing the paper there. Subscriptions 
poured in and the year opened with an 
edition of 100,000 copies. Since then the in¬ 
fluence of the Rural has been steadily on 
the increase, and it is to-day staonger than 
ever in the hearts of the people. 
The office of publication has been changed 
twice in six years—in each case that more 
room or greater convenience might he se 
cured. The building now occupied—78 Duane 
street, New York—gives better accommoda¬ 
tion than the Rural has ever had before, 
because all the operations are under one roof, 
enabling the publisher to personally oversee 
everything and to control every detail of the 
business.", 
The building is conveniently situated near 
to the new Post-office, close to numerous lines 
of City Railroads, in the very heart of busi¬ 
ness—its location is all that could be desired. 
The lower floor and sub-cellars are intended 
