542 
THE CORAL TRIANGLE: HEARST BIODIVERSITY EXPEDITION 
Table 2: Media events in-eountry during the 2011 Philippine Biodiversity Expedition. 
Date 
Event 
Participants 
5/2/11 
UP press conference 
Gosliner, Fritsch, Penneys, Shevock, 
Ong, UP Pres. Pascual 
5/5/11 
Expedition video shown at Academy Gala 
Expedition team 
5/11/11 
ANC (ABS-CBN) "Future Perfect" interview 
Gosliner, Ong, UP Pres. Pascual 
5/21/11 
GMA 7 "Bom to be Wild" interview 
Gosliner, Hamilton, Licuanan 
5/28/11 
GMA 7 "Bom to be Wild" intersdew 
Mooi, Piotrowski, Williams, Carpenter 
6/6/11 
Philippine Congressional dinner & medal ceremony 
Expedition team 
6/7/11 
GMA 7 "News to Go" interview (live TV) 
Farrington, Gosliner, Burke 
multiple 
Numerous interviews with ABS-CBN film crew 
Most of expedition team 
multiple 
New York Times "Scientist at Work" blogs (4) 
Mooi 
multiple 
CAS website blogs 
Expedition team 
partners. We ereated outreaeh templates to share in advanee of the expedition with our various Fil¬ 
ipino partners (see Appendix 1). Periodie Skype meetings were held with external partners in the 
Philippines, including Pusod, Philippine Science Centrum, and ABS-CBN, at critical junctures in 
the planning process. Multiple meetings were also held internally with a variety of CAS groups 
including the researchers, educational and public floor staff, Marketing and IT to provide informa¬ 
tion about the expedition in general and the educational outreach in particular, to discuss how expe¬ 
dition assets, digital or otherwise, could benefit programs during and beyond the expedition, as 
well as be applicable to future initiatives. To simplify field logistics, the four-person CAS media 
team spent most of their 16 days in the Philippines traveling in conjunction with Burke and Brett. 
Educational Outreach in the Philippines 
The goals of the educational outreach team were to explain the “what” and the “why” of the 
expedition to local audiences, share its scientific discoveries and preliminary results, provide 
resources and suggestions to participants for hirther involvement in locally relevant science and 
conseiwation opportunities, and help digitally document the processes of the expedition. The out¬ 
reach efforts wound up falling in three basic categories: 1) community outreach presentations to 
local government officials, conservationists, educators, and interested members of the public; 
2) professional development workshops for teachers, grades K-16, that included the basic biology, 
ecology, conservation and climate change challenges of Philippine coral reefs and montane forests; 
and 3) presentations at conferences and symposia. At the outreach sessions, hard copies and digi¬ 
tal links were provided of a selected bibliography, including relevant CAS lesson plans (see Appen¬ 
dix 2). 
Burke and Brett were in the Philippines for the last five weeks of the seven-week expedition, 
arriving in the Philippines on May 8, 2011, after the first contingents of CAS scientists (shallow- 
water arrival April 26, 2011; terrestrial arrival May 2, 2011), but before all of the teams were at full 
strength. Because of the nature of the outreach and the desire to reach all communities where sci¬ 
entists were engaged in research during the expedition, the education team haveled more exten¬ 
sively than any other component of the expedition. During the five weeks, Burke and Brett con¬ 
ducted 11 outreach events, traveled by seven different modes of transportation (see Fig. 1), and 
changed localities 14 times, using the house of Malou Babilonia, daughter of Expedition Project 
